The document outlines the responsibilities and functions of corporate communications within various organizations, primarily focusing on ABS-CBN and SM Development Corporation. It details the internal and external communication strategies used to engage stakeholders, manage public relations, and enhance corporate governance. Additionally, it highlights initiatives for community relations and the challenges faced in adapting to social media and change management in communication.

1. CommElect2:
Public Relations
Corp. Comm.
Group 3 Presentation

2. Corporate Communications
 Corporate communication is the set of
activities involved in managing and
orchestrating all internal and external
communications aimed at creating
favourable point-of-view among stakeholders
on which the company depends. It is the
messages issued by a corporate organization,
body, or institute to its audiences, such as
employees, media, channel partners and the
general public.

3. Functions
 Example: BIR (RP Bureau of Internal Revenue)
Corporate Communications Division
Functions:
- Prepares the Bureau's overall Communication Plan,
in coordination with concerned BIR offices
- Prepares and publishes BIR Monitor and other
information materials re: BIR projects/programs
- Prepares presentation materials/ messages for top
executives to promote BIR image
- Prepares monthly digest of revenue issuances for
dissemination
Source: http://www.bir.gov.ph/directory/directory.htm#22300

4. Elements Present in Corp.
Comm. Dept
Samples: ABS-CBN PR , Willett Corp Comm. and
SMDC

5. Media Relations & Publicity
 The ABS-CBN Social Media
Newsroom is designed to
provide the latest news about
the ABS-CBN Corporation to
journalists, bloggers, investors,
analysts, and the general
public who are interested to
know more about the products
and services offered by the
country’s largest and leading
multimedia conglomerate. It is
managed by ABS-CBN
Corporate Communications
Division’s Public Relations
Group that uploads up-to-
date, relevant, and interesting
information, photos, videos,
and other pertinent materials
that the media and the public
can publish, post, or share via
social networking sites. It
features Twitter feeds, links to
Facebook, RSS services, and
contact information.

6. Stockholder/ Investor Relations
(ABS-CBN)
 We regularly hold quarterly briefings for
investors, analysts and the business press.
In these briefings, we present the
Company’s financial and operating
results for the quarter. Invitations to the
quarterly briefings are disclosed to the
Securities and Exchange Commission and
to the Philippine Stock Exchange at least
a week prior to the briefing date.
Source: http://ir.abs-cbn.com/ir/shareholderfaqs.aspx

7. Internal Communications
ABS-CBN has internal comm officers who are:
 -Working with colleagues in the company in the
development and improvement of information
cascade to the target internal publics
 - Preparation of editorial line up and assignments
weekly, writes news and feature stories and obtains
photos fro the company's electronic newsletter and
intranet sites
 - Development and implementation of
communication programs and/or activities for
internal publics
 - Responsible for all internal announcements for
employee via email, intranet, or other channels of
communication such as company's intranet
Source:
http://www.jobstreet.com.ph/jobs/2013/4/default/80/3972864.htm
?fr=J

8. Community Relations
 ABS-CBN’s socio-civic arm, ABS-CBN Foundation Inc. (AFI),
grew into a diverse non-government organization that
addressed the issues of environment, community, children,
and disaster support.
 AFI took on the challenge to revive the 27-kilometer Pasig
River by first rehabilitating the Estero de Paco, one of the 48
tributaries connected to the river. Bantay Bata 163, which
started its operations in Manila, opened additional nine
branches nationwide. Bantay Kalikasan’s Save the La Mesa
Watershed Project rehabilitated 92% of the whole forest. E-
Media continued to help less fortunate public elementary
schools through its Educational TV (ETV) package. Sagip
Kapamilya pressed on to reach out to families affected by
calamities.
Source: http://abscbnpr.com/?page_id=2

9. Policy Development/
Monitoring &Evaluation
(SMDC)
 As a publicly listed company, SM Development
Corporation is committed to observe the highest
standards of corporate governance to serve the best
interests of its stakeholders. The entire organization
believes that sound and effective corporate
governance is fundamental to the company’s
attainment of its corporate goals.
 The company's corporate governance principles
and practices are anchored on its Manual on
Corporate Governance.
 The manual is reviewed and revised every three
years.
Source: http://smdevelopment.com/smdc/index.php?p=845

10. Organizational Set-up

11. ABS-CBN Corp.
ABS-CBN CORPORATE COMMUNICATIONS DIVISION
 Mr. Ramon “Bong” R. Osorio
Head, ABS-CBN Corporate Communications Division
 Mr. Kane Errol C. Choa
Head, Corporate Affairs and PR Group
 Ms. Kathy Solis
Mr. Aaron Domingo
PR Accounts Managers
 Mr. Jan Enriquez
Ms. Rose Rodillo
Ms. Rae Ducut
Ms. Joyce Hipolito
Ms. Daphne Paragas
Ms. Teddy Mapa
PR Writers
 Mr. Ryan Ramos
Ms. Pamela Galindez
PR Assistants

12. UNISA (University of South
Africa) Corp. Comm Dept.
 Dr Marié Ferreira
 Executive Director- Unisa as a comprehensive Open Distance Learning (ODL)
academic institution. The Department of Corporate Communication &
Marketing is part of an interconnected network that
contributes "towards the African university in the service of humanity". It seeks
to serve Unisa's community - internal and external stakeholders - through its
strategies to establish a common understanding of the nature and role of
 Director (Communication)- The Directorate of Communication is managed by
Gerard Grobler and provides various services ranging from the compiling of
the Annual Report,Inspired magazine, media releases and newsletters.

Director (Electronic & Web Comm)- The Directorate of Electronic & Web
Communication is responsible for managing and monitoring Unisa's corporate
web environments as well as ensuring the effective use of the internet and
multimedia platforms to communicate with all stakeholders.
 Director (Marketing)- The Marketing Directorate is managed by Nhlanhla
Sikosana and maintains the corporate identity and branding of Unisa. It also
sees to the effective management and use of all promotional items.
 Director (Public Relations)- The Directorate of Public Relations is managed by
Laura-Ann Coetzee, and provides a comprehensive events management
service to management and various internal stakeholders. It also coordinates
campus tours and visitor’s programmes.

13. Philippine Airlines
 Corporate Officers
Lucio C. Tan
Chairman & Chief Executive Officer
Ramon S. Ang
President & Chief Operating Officer
Harry C. Tan
Treasurer
Estelito P. Mendoza
Corporate Secretary
Irene M. Cipriano
Assistant Corporate Secretary
Erwin C. Go
Corporate Compliance Officer & Assistant Corporate Secretary
Daniel Ang Tan Chai
Chief Financial Officer
Rafael Rollan
Officer in Charge - Commercial Group
Ismael Augusto S. Gozon
SVP – Operations Group

14. Corporate Image Manual
-not provided

15. Challenges
 the effective use of social media
 change management communication
 changing role of the communicator