This document provides information about advertising with pittsburghLIVE, an online division of Scaife Media Group. It outlines various advertising packages that include website creation and hosting, search engine submission, and print and online promotions. It also discusses pittsburghLIVE's large audience and stability as a major media company. Technical specifications for banner ads are also listed.

1. --'r-' "- . '.=:-»
Look DeeEl~!pwiQH!O~~eYou can have the greatest web site in the w ' rld, but if you don't publicize it, no one's going
to see it. That's why companies as diverse a Wal-Mart, Dollar Bank, Dial-A-Mattress, and the
Pittsburgh Steelers advertise with pittsburgh IVE.They know that we're Pittsburgh's window
to the Internet and we know how to reach cJnsumers'online. But don't take our word for it.
~ pittsburghLlVE was ranked "Best of Web" by Snap Online
~ We're consistently ranked among the to 100news and information sites on the web by
www.l00HOT.com.anindependent ranki g service
If And we received the "Top 5%" award b the search engine LYCOS
One site fits all
We realize that businesses come in all shape and sizes. So do solutions. If you need a web site
created, updated, promoted or you just wan to test the waters with a limited Internet presence,
pittsburghUVE offers you: tremendous traffic, in-depth local content, stability of a major
corporation, 1,100talented employees and a fordable rates. Plus our complete Internet services
which include:
@r Web site creation & hosting
~ Online catalog development
@r Internet marketing services
.7 Internet display advertising
Gr Site Maintenance and updates
look Deeper Into Who We Are
pittsburghUVE is the online division of the Sc ife Media Group, publishers of the Tribune-
Review, Pittsburgh Tribune-Review, North Hill: News Record, Daily Courier, Standard Observer,
Valley Independent, Valley News Dispatch a d Leader Times.
What Makes pittsburghUVE the #1Local Site and the Best
Place to Advertise?
TraHic. pittsburghUVE's traffic or "circulation" continues to grow each week. Currently,
pittsburghUVE receives:
6'lr More than 2 million hits every day
Err 225,000visitors a week
~ 10.4million page views per month
More hits, more visitors, and high ratings mean more people will see your advertising
on pittsburghUVE. More than on any other ldcal site.
PITTSBURGH

2. Content. Our readers know that pittsburgh IVE is the place to go for in-depth local news,
sports, entertainment and information. Plus lational news. Some come for the news. Some
come to check out our restaurant or movie ruides. Others come to chat about everything
from The Steelers to sit-coms, making it the est site to reach the most diverse online readers
throughout Western Pennsylvania.
Stability. In Ianarea like the Internet where he rules and the players change every day, this is
a commodity not everyone can offer you. T e Scaife Media Group has made a commitment
to new technology that, frankly, not all comPI nies can afford. Furthermore, we offer you the
security of dealing with an established com, any that's been serving businesses for decades.
Talent. pittsburghLiVE has a full-time staff of award-winning programmers, designers,
copywriters and marketing specialists to get your message to your customer. From e-mail, Java
and databases to secured electronic comm rce for your web site, your Internet team has the
know-how and the experience you need fo a successful online marketing strategy.
Affordability. You'll probably be surprised when you see how inexpensive advertising with
pittsburghLiVE can be. So look a little deepe and review our advertising packages (Gold,
Silver and Bronze) and our CPM for Banner ds.
pittsburghl.Ivf Promotion - Get th benefits of our Advertising
Advertisers on our site will benefit from pittspurghLlVE's integrating marketing communications
program that is geared toward increasing web traffic. This year-long program includes TV, radio,
billboard, transit and internet advertising. A1 an aggressive public relations program. Plus
newspaper advertising in the seven Scaife edia Group papers including the Tribune-Review,
Pittsburgh Tribune-Review, North Hills News lecord, Daily Courier, Standard Observer, Valley
Independent, Valley News Dispatch and Lea I er Times.
Factoids - Who~s using the net
U 64 Million users worldwide
U 1/4 of all American adults (47 Million) havd ventured on the Internet...up 34% in 7 months
@-- Median Age: 35 years
®= 69% of U.S. Internet users have income of $40k or more
U 66% have a college degree
u Overall gender split is about 55% male; 4 % female but this ratio is rapidly changing: 55%
of "users" between 14 and 20 years are f male
u Your future customers are already on the nternet, including: 75.5% of College Students who
have access to the Net
For more information about Online Adverti in or Interactive Web Design contact us at
888-544-1212 or via e-mail atWebDesin@ittsburhLlVE.com. Ask us how you can make
your site a Preferred Reader Destinatiom by linking it through our high-traffic news and
directory pag1es. PITTSBURGH

3. "" .~."'~"~-::~~I
Adl~i~~~KA~eCard
Package Price: $lrsoo/yeaf
I or $150/mo th with credit card
A 5-page web site, created from selection of available templates ($2,140/year list)
~ Includes planning, consulting nd production
.if' Main Page - Contains your co
l pany logo, address, phone number, 3 pictures,
and up to 300words of text
U 1additional photo on additio
lr Premier listing in CompassLiV categories where your company appears
(fr Designation mark to confer p eferred advertiser status
Quarterly submittal of your site to 5 major search engines ($59/year list)
c? You can provide up to 20 key words that will place your directory listing
where it will have maximum xposure
E-mail postofficeboxatpittsburhLlVE.com. with Internet access ($120/year list)
Interactive mapping showing you location
@r With door-to-door directions 0 your location
Design of Tile logo-banner (GIF) ith placement of 120,000impressions per year
on pittsburghLlVE ($200/year list)
On-demand traffic reporting which YOU control
FREEplacement in weekly "Featu led Web Links" section in all 7 daily newspapers,
combined circulation 180,445dail
1/193,109Sundays (9/30/97) ($1,200/year list)
Office delivery of the Tribune-Re iew or closest Scaife Media Group Newspaper
(M-Sunday this offer applies only within regular delivery region). ($145.60/year list)
LISTprices $3,865/year
$322/month
PITTSBURGH
-- --

4. Advertising Hate Card
SDJVER PACKAGE
Package Price: $1,380/yea
$115/mont
A 3-page web site, created from a selection of available templates
~ Includes planning, consulting . nd production
@? Main Page - Contains your co pany logo, address, phone number, 3 pictures,
and up to 300 words of text
if 1 additional photo on additio
Jr Premier listing in CompassLiV categories where your company appears
If Designation mark to confer p~eferred advertiser status
Quarterly submittal of your site to S major search engines
(if You can provide up to 10 key words that will place your directory listing
where it will have maximum exposure
E-mail post office box at PittsburJhLlV£.com, with Internet access
Interactive mapping showing your location
~ With door-to-door directions to your location
On-demand traffic reporting whic YOU control
Office delivery of the Tribune-Re iew or closest Scaife Media Group Newspaper
(M-Sunday this offer applies only within regular delivery region). ($14S.60/year list)
PITTSBURGH

5. Advertising HateCard
BRONZE PACKAGE
Package Price: $720/year I
A 1-page web site, created from a selection of available templates
u Includes planning, consulting and production
cJr Main Page - Contains your company logo, address, phone number, 3 pictures,
and up to 300words of text I
:Sr 1additional photo on additional pages
&- Premier listing in CompassLiVEcategories where your company appears
if Designation mark to confer p eferred advertiser status
Quarterly submittal of your site to 5 major search engines
'J1r You can provide up to 5 key words that will place your directory listing
where it will have maximum exposure
Must provide your own e-mail ad~ress
Interactive mapping showing your location
t§F With door-to-door directions /to your location
On-demand traffic reporting YOU
1
control
Office delivery of the Tribune-Review or closest Scaife Media Group Newspaper
(M-Sunday this offer applies only within regular delivery region). ($145.60/year list)

6. pittsburghLIVE BANNEl{ IrvlPRESSIONS CPMS
pittsburghLlVE.com is the regional leader of building one-to-one relationships between
brands and consumers through compelling local content
*All other banner impressions are edually allotted at $10 CPM.
I
pittsburghLlVE Home Page $23 **
Business Front Page *** $20
TribLiVE Front Page I $18
SteelersLiVE Front Pager*** $18
SportsLiVE Front Page I $17
AutoLiVE Front Page $17
Real-EstateLiVE Front Pdge $16
TicketLiVE Front Page $15
WeatherLiVE Front Page $15
PenguinsLiVE Front Page $12
PiratesLiVE Front Page I $12
TravelLiVE Front Page $12
**Rates as of March 5, 1998. Rates are subject to change without notice.
***Each additional business page is at $13 CPM.
****Each additional sports page is at $13 CPM.
pittsburghLlVE offers a 15% commissfon from gross to recognized agencies.
Ask !}bout This . .7 Ask us how you can make your site a Preferred Reader Destination by
linking it through our high-traffic news and directory pages.
@? Ask us about our Special Premium conJent Areas that are being added and
are not represented here.
PITTSBURGH

7. pittsburghLIVE
TECHNIC lL SPECIFICA TIONS
FrILEFORMATS
Image File Format I GIF Format Only
Image File Format I
I
468 Pixels wide by 60 pixels deep or smaller
(no larger than 468 x 60)
Image File Size: 72 dpi maximum at actual size, 8Kb maximum
I file size
Text File Format: I Microsoft Word for ASCII files only
I (We prefer Word 5.1 for Mac)
MAP Files: Not accepted
Naming Files (U.S. version):
I
Use mycompany _ad.gif as in
pittsburghLlVE.com_ad.gifn
Closing I
Ad reservations can take place 365 days of the year, 24 hours a day. pittsburghLlVE.com will make
every attempt to begin ad circulation within 24 hours of receipt of your ad banner unless a start date
and time are specified during the ad reservation.
Earned Rates
Rates are based on the number of ad impressions used within the contract. Credit will be given
against current accounts to those advertisers who increase their volume during the course of the
contract year. Conversely, those advertisers and/or agencies not able to fulfill contracts during
the contract year will be subject to the diffe~ences in the billing rate. (Short rates apply.)
Rate Adiustments
pittsburghLlVE.com reserves the right to make necessary adjustments in its advertising rates at any
time upon 30 days notice in writing. All rates, except CPM Rates, are valid through May 31, 1998.
Published rates are subject to discounts at ifpression buys of more than 35,000. An advertiser who
does not complete a committed schedule will be subject to short rate. If pittsburghLlVE.com is
unable to deliver the contracted number of ad impressions, the billing difference will be refunded
or applied to future advertising.
Terms of Payment I
1. Sponsors will be invoiced by the first day of the contract period.
2. Payment is due within thirty (30) days from date of invoice receipt.
3. Purchase orders must accompany the sponsorship contract.
4. A signed contrect must be delivered three days before the campaign start date.
5. Reservations will not be held without a signed contract.
6. Valid credit cards are accepted for payment.

8. '-~.-, ,-. . - _cT
For the Silver and Bronze packages there is a 50% down payment, balance due on delivery of
completed web site. Pavrnent may be by credit card, check or money order (cash not accepted).
The Gold Package is minimum 20% down, the balance payable in equal iristallments over 12
months, provided a valid and non-expiring credit card is provided at time of contract execution.
For banner advertising, we ~ill offer "Make Goods" in accordance with the attached description.
R
•• I Iestricfions
pittsburghUVE.com reserves the right to refuse any sponsorship request, or to cancel sponsorships
that do not fulfill the obligations set in the contract. pittsburghUVE.com does not accept
sponsorship requests from organizations selling products or services related to tobacco, firearms,
or pornography. This document is not an offer of advertising space. It is a price sheet.
pittsburghUVE.com reserves the right to make editorial changes to the advertising program and
the frequency of banner changes for each sponsor.
Acceptance of Advertising Policy
Advertising isl accepted and published entirely on the consideration that the advertiser and/or
agency will indemnify and save pittsburghUVE.com harmless from and against any claims or suits
based upon any aspect of subject matter of the advertisement. pittsburghUVE.com and individual
pittsburghUVE.com Network member web sites, reserve the right to reject advertisements
considered unacceptable as to wording, appearance, or for any other reason.
Advertising Placement P~licy
All ads are placed in the banner position on all pages. Banner ads are defined to be located near
the top of an HTML document and visible when the document is first displayed. In the event
pittsburghUVE.com is unable to fulfill the frequency (volume) of contracted banner placements,
pittsburghUVE.com will adjust fees on a pro rated basis or keep the program active until
commitment ilsfulfilled.
Deadlines/Closings Schedules
Customers ar~ encouraged lat the time of a sales call (should they enter into contract at that time)
to simply place the necessary materials for the ad or site (photos, logos, menus, description of
business and services, any coupons, etc.) into an envelope provided by a pittsburghUVE
representative.
PITTSBURGH