This document discusses how modern wireless network operators can more efficiently optimize their 3G networks by overcoming limitations of traditional drive test-based optimization strategies. It notes that drive testing is costly and provides limited visibility, especially for uplink activity. The document recommends integrating protocol-based network monitoring with on-demand drive testing. This allows operators to resolve 3G network issues while realizing up to 60% savings in operating expenses. It also helps operators successfully roll out new services without degradation in quality of experience.