This document provides information about the Mobile Network Optimization conference taking place June 6-9, 2011 in Vienna, Austria. The conference will address challenges of optimizing 3G and 4G networks to manage increasing data traffic. It will feature 14 case studies from operators and address topics like LTE migration, spectrum planning, offloading, and tools for quality management. Attendees can gain insights on techniques for enhanced performance and learn how other operators are addressing critical issues like accurate traffic forecasting and integration of customer KPIs. A 50% discount is being offered to operators and early bird pricing is available when booking by March 18th.

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Learn how to develop the tools and strategies to manage the increase in data
traffic and to optimise network capacity, service performance and customer
experience across 3G and 4G networks
14 Operator Case Studies Led By: key Issues To Be Addressed:
Matthias Sauder Hear how to overcome the critical optimisation challenges associated
Head of Access Engineering, with the migration to LTE
Design & Optimisation
Vodafone Germany Learn how to develop a frequency planning strategy to meet network
capacity requirements
Uwe Löwenstein
Spectrum Technology Manager Understand how to develop and integrate the tools and KPIs required
Telefónica O2 Germany to optimise service quality management and customer experience
Terje Engebretsen Determine how to achieve effective offloading and how to overcome
Radio Planner, the associated technical challenges
GSM & WCDMA/UMTS Network
Telenor Norway
Omer Goc
Radio & Transport Network Optimisation
“Exchange ideas around new str es to optimise your network that will
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Manager ensure sustainability for the future”
Turkcell Matthias Sauder
Head of Access Engineering, Design & Optimisation
Dr. Jakov Stojanovic Vodafone Germany
Network Quality Planning Manager
Telenor Serbia
Dr. Vasiliy Pantov
Head of Services & Network Performance PLUS, TAkE ADVANTAGE OF THE ADDITIONAL
Management Department LEARNING OPPORTUNITIES
Kyivstar
PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011
Sponsors: - Determining how to integrate femtocells with your network planning
strategy to effectively manage increasing data traffic
POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011
- Scrutinising the costs, benefits and effectiveness of using SON to
optimise network performance
“An excellent opportunity to gain valuable insight into the latest optimisation
techniques to deliver enhanced network performance”
Giovanni Romano
Radio Standards Coordinator
Telecom Italia
Register now at www.mobilenetworkoptimisation.com

2. Is your network struggling to handle increasing and more complex Case Studies
data traffic? With mobile data traffic forecast to rise 40-fold over Not To Be Missed:
the next five years (Coda Research Consultancy), is your network
Hear how Vodafone Germany
ready to support this?
are overcoming the challenges
If, like the 40+ specialists I spoke to in my research, these questions are keeping you of optimising Europe’s first 800
awake at night, book your place at Mobile Network Optimisation to find some solutions. MHz LTE network
Gain expert advice from operators from across Europe and the Middle East on how
to optimise the performance and capacity of your network. Find out what strategies See how Telefónica O2
you can use to ensure the cost-effective management of your data traffic and to Germany are managing the
enhance the customer experience. spectrum requirements for IMT
More specifically, key presentations will discuss how to: and IMT-Advanced (4G) networks
Accurately forecast and manage changes in network traffic
Establish how Telenor Serbia
Overcome the optimisation challenges when migrating to an LTE network
have integrated customer-
Use offloading to reduce the strain on your networks centric KPIs into their
Manage spectrum requirements for IMT-Advanced networks performance monitoring
Take advantage of a programme led by 14 operator case studies including: strategy to measure and
Head of Access Engineering, Design & Optimisation, Vodafone Germany enhance the customer
Head of Services & Network Performance Management Department, Kyvistar experience
Spectrum Technology Manager, Telefónica O2 Germany Understand how Kyivstar are
Network Quality Planning Manager, Telenor Serbia accurately forecasting and
Network Planning Optimisation Manager, Vodafone Turkey managing changes in traffic
Radio Standards Coordinator, Telecom Italia levels to deliver the right amount
VAS Performance Analyst, Etihad Etisalat Mobily of capacity to the right
We are delighted to offer all operators a 50% DISCOUNT off the standard
customers at the right time
conference price. Plus book and pay by 18th March to secure your early bird
price. Register now on +44 (0) 20 7368 9300
Learn from Etihad Etisalat
Mobily how to develop a
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Pre-Conference Workshop | Monday 6th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.
Determining how to integrate femtocells with your network planning strategy to
effectively manage increasing data traffic
In this workshop delegates will discuss the benefits of using femtocells as a way to reduce the strain on the network
and enhance the customer experience. You will learn how to identify and overcome the challenges of integrating
femtocells with your network planning strategy.
Key issues to be addressed:
Evaluate the pros and cons of using open femtocells versus closed femtocells
Determine how to manage the traffic flow from femtocells back to the main network and ensure a seamless handover
Establish how to plan your existing frequency allocation and how to use femtocells to optimise your performance strategy
Understand how to manage interference between different layers in the network when using femtocells
Determine how to convince your customers to pay for offloading to enhance their network coverage and user experience
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
Join Telecoms Networking Forum on Follow Telecoms IQ on @TelecomsForum
Register now at www.mobilenetworkoptimisation.com

3. Post-Conference Workshop | Thursday 9th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.
Scrutinising the costs, benefits and effectiveness of using SON to optimise network
performance
In this interactive session you will examine the effectiveness of using SON to automate the configuration and operation
of your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time it
takes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduce
OPEX and increase network performance.
Key issues to be addressed:
Quantifying the costs of implementation against the OPEX savings that can be made
To what extent can SON be used on 2G and 3G networks as well as LTE?
Establishing which areas of the network require SON automation the most: Handover management, power control
To what extent can SON be used to automatically configure the network?
Identifying and overcoming the challenges of integrating SON with your legacy network architecture
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
You Will Meet And Network With: Your Expert Speaker Panel Includes:
Matthias Sauder
Heads/Managers/Experts of: Western Europe
Head of Access Engineering, Design & Optimisation
Radio Networks Eastern Europe 20% Vodafone Germany
Radio Network Optimisation
Scandanavia Uwe Löwenstein
Network Planning 40%
Middle East Spectrum Technology Manager
Radio Frequency Planning
10% Telefónica O2 Germany
Radio Performance Planning
Network Performance Dr. Vasiliy Pantov
Network Design Head of Services & Network Performance Management
30% Department
Network Coverage
Kyivstar
Giovanni Romano
Radio Standards Coordinator
Sponsors: Telecom Italia
Aitor García Viñas
Radio-Frequency Telecommunications Engineer -
Design & Engineering Specialist
Vodafone España
Kenneth Helge Molnes
Capacity & Quality Planner, WCDMA & GSM Network
Telenor Norway
Robert Dimitrovski
Meet Prospects For Your Mobile Planning, we can help you connect with your Project Manager
Network Optimisation Solution: prospects. Our conferences attract senior T-Mobile Croatia
80% of the delegates will use this event players responsible for budget allocation. Zafer Genc
primarily to network. Position yourself as a For more information on Network Planning Optimisation Manager
Vodafone Turkey
leading solution provider to global network sponsorship opportunities, contact:
operators at Telecoms IQ’s Mobile Network Paul Williamson Omer Goc
Optimisation conference. Sponsorship Sales Manager, Telecoms IQ Radio & Transport Network Optimisation Manager
Turkcell
Attendees have an active interest +44 (0) 207 368 9500
in hearing from: Email: sponsor@iqpc.co.uk Muhammad Al-Kilani
VAS Performance Analyst, Network Performance
Network monitoring solution providers For more information on the Management
Traffic management solution providers conference programme and Etihad Etisalat Mobily
Capacity management solution providers speaking opportunities, contact: (Awaiting final confirmation)
Network planning solution providers Joanna Sturgess Dr. Jakov Stojanovic
If you have a solution for Directors of Radio Conference Producer, Telecoms IQ Network Quality Planning Manager
Networks, Directors of Radio Network +44 (0) 207 368 9300 Telenor Serbia
Optimisation and Heads of Network Email: telecoms@iqpc.co.uk Miha Tomšič
Radio Network Engineer
Mobitel
Media Partners: Andrey Seleznev
Head of Network Performance Management Unit
Kyivstar
Terje Engebretsen
Radio Planner, GSM & WCDMA/UMTS Network
Telenor Norway
Register now by contacting us on +44 (0) 20 7368 9300

4. Conference Day One | Tuesday 7th June 2011
08.30 Registration and coffee - Determining how many antennas are required and ensuring compliance
with the WHO guidelines for EMR (Electromagnetic Radiation)
08.55 Welcome address - Discussing the options available when you are unable to extend an
Joanna Sturgess, Conference Producer, Telecoms IQ existing site due to a lack of space
09.00 Opening remarks from the Chair - Establishing how to modify your cell sites whilst complying with
Followed by Speed Networking existing contractual requirements
- Determining a timeline for the building of your future cell sites
09.20 Identifying and overcoming the challenges of optimising Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS
Europe’s first 800 MHz LTE network Networks, Telenor Norway
- Understanding how to optimise an 800 MHz LTE network in order to 14.50 Learning from T-Mobile Croatia’s experiences of developing
assure quality and performance a tool that optimises core network planning and service
- Learning from the first field experiences which methodologies and quality management
KPIs can be used to optimise the network - Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW,
- Establishing how to overcome the challenges of migrating to a single CDS, SGSN and GGSN
RAN network - Understanding how T-Mobile Croatia are collecting data from all
Matthias Sauder, Head of Access Engineering, Design & network elements:
Optimisation, Vodafone Germany • HWI data
• Configuration data
10.00 Understanding how Telefónica O2 Germany are effectively • Performance measurement data
managing the spectrum requirements for IMT and IMT- - Identifying and overcoming the challenges of using this tool to ensure
Advanced (4G) networks effective core network planning and capacity management
Robert Dimitrovski, Project Manager, T-Mobile Croatia
- Understanding the spectrum demand for IMT networks:
• IMT / IMT-2000 / IMT-Advanced 15.30 Determining how to use small cells to optimise network
• ITU and WRC-12 / WRC-16 quality
• Future spectrum demand - Analysing typical KPIs and their importance in measuring network quality
- Determining what spectrum should be used for each technology: - Comparing and contrasting the different methods used to improve
• GSM / UMTS / HSPA+ / LTE network quality:
• Carrier Aggregation • Increasing macro coverage
- Examining the minimum requirements for IMT-Advanced (4G) • Adding new network architectures: WLAN, pico cells, femtocells,
Uwe Löwenstein, Spectrum Technology Manager, Telefónica O2 small cells
Germany - Analysing the architecture and key features of pico networks and
10.40 Determining how to optimise your network without femto networks
compromising the customer experience - Evaluating the pros and cons of using:
- Using Next Generation policy based data optimisation to enhance • Flat versus hierarchical networks
the delivery of service • Combined macro/pico/femto E2E network
- Establishing how to leverage policy based data optimisation to - Testing and integrating a combined macro/pico/femto network:
maximise QoE • Examining the architecture
- Learning from proven case studies and field data how to optimise • Determining which KPIs to use
service quality Dirk Zetzsche, Director, Nash Technologies
Yehuda Elmaliach, CTO, Mobixell
16.10 Afternoon refreshments
11.20 Morning refreshments
16.30 Establishing how Kyivstar are accurately forecasting and
11.50 The spectrum challenge: Understanding how Telecom Italia managing changes in traffic levels
are managing service deployment in new frequency bands to - Examining Kyivstar’s dynamic forecasting approach based on
deliver the required network capacity quarterly voice and data traffic predictions
- Examining different migration scenarios from a 3G to an LTE network - Understanding how Kyivstar are leveraging data forecasts to ensure
- Determining which bands need to be implemented to ensure the there is enough capacity in the network to support it
minimal level of roaming - Evaluating the trade-off between supporting the demand in data
- Determining how to manage new spectrum and assessing the impact traffic, providing the required QoS and minimising your costs
it has on your existing network and terminals - Determining how to improve network development strategies to
- Discussing how multi-carrier and multi-band is effective in achieving effectively meet business targets:
very high bit rates • Leveraging marketing activities as a driver to enhance your network
Giovanni Romano, Radio Standards Coordinator, Telecom Italia evolution strategies
• Testing new services prior to launching them
12.30 Examining Mobitel’s frequency planning strategy in a 3G • Analysing the performance requirements of customer devices
environment (specifically dongles) and understanding how to manage their
- Understanding the rationale behind implementing a second carrier demand on network capacity
into the network Dr. Vasiliy Pantov, Head of Services & Network Performance
- Identifying the triggers that should be used to determine when to Management Department, Kyivstar
implement a second carrier in the network & Dr. Igor Yereshchenko, Head of Radio Planning Department,
- Determining whether the network requires a third carrier Kyivstar
- Evaluating the benefits of implementing a third carrier into your
17.10 Roundtable Discussion Session
network to optimise performance and QoS Take advantage of this facilitated discussion session to share best
Miha Tomšič, Radio Network Engineer, Mobitel practice and benchmark your strategies in Mobile Network
13.10 Lunch Optimisation. Delegates will have the opportunity to participate in
two out of three discussion sessions. At the end of each session, the
14.10 Examining how Telenor Norway are designing and evolving facilitator for each group will summarise the key findings before
their cell sites to optimise network performance opening up the discussion to the floor.
Often the focus on optimisation in mobile networks is related to traffic Topic 1: Establishing how to develop a cost-effective network
management, the use of measuring tools and advanced algorithms. optimisation strategy to radically improve QoS
Telenor Norway have decided to focus on the optimisation of cell sites. Topic 2: Evaluating the efficiency and limitations of common
- Understanding how Telenor Norway are finding new cell sites KPIs used for increasing network performance
- Identifying and managing the optimisation challenges associated Topic 3: Determining how to enhance the performance and
with building a new site versus modifying an existing site capacity of your network to manage data traffic
- Overcoming the difficulties associated with placing multiple antennas effectively
for multiple technologies that are supplied by different vendors: GSM
900, GSM 1800, UMTS and LTE 18.10 Closing remarks from the Chair
18.20 End of conference day one
Register now by contacting us on +44 (0) 20 7368 9300

5. Conference Day Two | Wednesday 8th June 2011
08.30 Registration and coffee Topic 1: Identifying and overcoming the optimisation challenges
presented by network sharing
09.00 Opening remarks from the Chair
Topic 2: Establishing how to provide optimum coverage and QoS
09.10 Determining how Vodafone Turkey are overcoming the through accurate cell planning
network capacity and performance challenges associated Topic 3: Understanding how to enhance the smartphone
with sudden increases in data traffic on their 3G network user experience
- Understanding how Vodafone Turkey are implementing a second carrier
strategy to increase the capacity and performance of the network: 13.20 Lunch
• Phase one: Carrying out detailed statistical analysis of RAB failures
in order to meet minimum average user throughput levels 14.20 Understanding how to integrate customer-centric KPIs into
• Phase two: Carrying out cell and parameter optimisation by your performance monitoring strategy to measure and
monitoring configuration settings, bottlenecks and end-user enhance the customer experience
behaviour - Establishing what customer-centric KPIs Telenor Serbia are
- Evaluating the strategy that Vodafone Turkey are implementing to developing and why
maximise service performance and customer experience for - Understanding how Telenor Serbia are incorporating these KPIs into
smartphone users: their performance measurement strategy
• Identifying user and cell profiles in order to audit processes in the - Understanding how Telenor Serbia are analysing call centre
core network complaints and leveraging customer surveys to determine what their
• Using these results to align network parameters with product users want and value from their services:
marketing requirements and network KPIs • Developing KPIs to reflect this
Zafer Genc, Network Planning Optimisation Manager, Vodafone - Establishing how Telenor Serbia are processing all the data generated
Turkey by their KPIs and how they are reacting to it in real time to prevent
service degradation
09.50 Understanding how Telenor Norway are managing capacity Dr. Jakov Stojanovic, Network Quality Planning Manager, Telenor
challenges in WCDMA and HSPA networks Serbia
- Determining how to manage monthly changes in data traffic across
different geographical terrains in WCDMA and HSPA networks 15.00 Determining how Kyivstar have developed and incorporated
- Understanding and overcoming the capacity challenges faced by customer-centric KPIs into their performance measurement
operators in stadiums: strategy
• Determining how to solve this when there are 10,000 + - Examining the KPI and KQIs that Kyivstar have used in their measuring
spectators in one place strategy to capture the complete picture of network performance and QoS
- Examining the dimensioning criteria that should be used to manage - Developing effective communication between the marketing and
capacity: network departments to develop customer focussed KPIs
• Number of simultaneous HSDPA users - Analysing the results of customer surveys to understand customer
• Timeshare needs and develop relevant KPIs and service KQIs
• UL/DL load - Examining Kyivstar’s ‘KPI level notification system’ which enables real
• Channel element codes time KPI monitoring to prevent service quality degradation
Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA & Andrey Seleznev, Head of Network Performance Management Unit,
GSM Network, Telenor Norway Kyivstar
& Anton Salnikov, Core Network Lead Engineer Network
10.30 Understanding how Vodafone España are managing their Performance Management Unit, Kyivstar
HSPA network to ensure optimum performance
15.40 Afternoon refreshments
- Examining the mix of traffic and profiles in an existing HSPA network
in order to improve HSPA data performance 16.00 Establishing how to maximise network performance to
- Determining how to implement a second carrier into an HSPA network: enhance the smartphone user experience
• Evaluating the effectiveness of a load balancing strategy against an - Establishing how to monitor the traffic that different smartphones are
unbalanced strategy to ensure that voice and data coexist in a generating
more demanding, day-to-day smartphone environment - Analysing the performance of different smartphones and modems on
the network
- Identifying and overcoming the integration challenges when
- Determining how to optimise your network based on the devices
implementing a dual carrier and MIMO single carrier using it
- Evaluating the performance benefits of a multi-carrier HSPA and - Understanding how to evolve your networks to support the uplink data
MIMO network traffic generated by smartphones when they were originally designed
Aitor García Viñas, Radio-Frequency Telecommunications Engineer for data downloads:
- Design & Engineering Specialist, Vodafone España • Establishing how to do this in a cost-efficient way
- Establishing how to optimise your network to support evolving
11.10 Morning refreshments smartphone capabilities
11.40 Establishing how to develop a cost-effective network Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell
optimisation strategy to improve QoS 16.40 Examining strategies for monitoring and optimising the
- Understanding how to identify and manage points of congestion in performance of your broadband services
the network - Establishing how to define the objectives of your monitoring strategy in
- Determining which tools are most effective for optimising your network: order to achieve consistent and optimal QoS for:
• Traffic management tools • Service accessibility
• Network performance tools • Service continuity
• Capacity management tools • Service integrity
- Evaluating the most effective performance metrics and KQIs/ KPIs for
- Discussing the advantages and disadvantages of developing
monitoring the performance of broadband services
in-house tools to optimise network performance - Understanding how to monitor and detect service performance
- Understanding how to optimise your existing network architecture degradation and developing an escalation process to manage this:
without adding more base stations to provide optimal QoS whilst • Using end-to-end data traffic monitoring to achieve this
keeping costs to a minimum - Establishing how to ensure that your performance monitoring strategy
- Establishing how to avoid over-optimising your network to prevent is “future proofed” for the anticipated growth in data traffic
unnecessary costs Muhammad Al-Kilani, VAS Performance Analyst, Network
- Determining how to measure the success of your optimisation Performance Management, Etihad Etisalat Mobily
strategy in terms of QoS (Awaiting final confirmation)
For speaker announcements please visit:
17.20 Closing remarks from the Chair
www.mobilenetworkoptimisation.com
17.30 End of conference
12.20 Roundtable Discussion Session
Take advantage of this facilitated discussion session to share best
practice and benchmark your strategies in Mobile Network
Optimisation. Delegates will have the opportunity to participate in DON’T FORGET TO SIGN UP FOR THE
two out of three discussion sessions. At the end of each session, the
facilitator for each group will summarise the key findings from each WORkSHOPS WHEN REGISTERING
area before opening up the discussion to the floor.
FOR THE CONFERENCE!
© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers
Register now at www.mobilenetworkoptimisation.com

6. Mobile Network Optimisation
To speed registration, please provide the priority code located on the mailing label or in the box below.
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Monday 6th June 2011 Pre-Conference Workshop:
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Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic Post: your booking form to
Tuesday 7th - Wednesday 8th June 2011 Two-Day Conference
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