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Enterprise femtocells: 
Using SON to open new market 
segments and transform customer 
satisfaction
Monty Johnson
General Manager Americas
Introduction to Ubiquisys
• A recognised leader in 3G/LTE small cells and femtocells
   – Femtocell and small cell operating software and support systems
   – Femtocell and Small Cell reference designs
• A company of firsts
   – First real‐time interference mitigation system
   – First self‐organising network of femtocells
   – First femto‐powered small cell hotspots
• 50 operators launched, contracted or under commercial trial

• Established supply chain ecosystem
   – Operator solution providers:
   – CE manufacturers: SerComm, Gemtek, Tecom
   – Silicon providers:


                                                                       2
Powering the full range of femtocells and small cells
FEMTOCELL                                            SMALL CELL

  Residential                     Enterprise              Public space hotspot     Rural coldspot




  Stand-alone femtocell
  G3 micro-mini                                                         Integrated Home gateway
  83 x 62 x 15mm                           USB accessory to             ADSL-3G-WiFi-Router with
                                           ADSL-WiFi-Router             OSGi apps platform
                                           SFR 3G-Home
              | small cell intelligence
FemtoEngine™ small cell systems portfolio
CloudBase™
lifecycle                             Build | Activate | Download | Augment | Recover | Re‐assign
management
system

EdgeCloud™
computing 
                                            Local content       Uplink spooling      Presence apps
apps platform                                  caching           & app proxy         & advertising


ActiveSON ™ 
                                                 Autonomous coordination to form seamless grid
automatic 
grid system                                  of capacity and coverage complementary to macro layer

ActiveRadio™
dynamic self‐                          Continuous                  adaptive              behaviour
organisation

Small cell 
devices
3G/LTE/WiFi


                | small cell intelligence
What do we mean by Enterprise Femtocells?
CONFIDENTIAL © Ubiquisys 2011   6
Case study: 
Network Norway Full Coverage
Target Customers
•   Small and Medium sized Enterprises (SME), 
    especially in “mixed‐use” buildings
•   Businesses prepared to/or looking to exchange 
    their fixed line PABX with mobile Centrex
     – Their customers want to communicate with a 
       person, not a company
     – Saving PABX costs and expensive PABX service 
       agreement fees
•   Those who would consider Mobile Centrex if 
    mobile coverage could be guaranteed
     – Every dropped call might be a 
       missed business opportunity
•   Taking care of the whole company,
    also employees with bad
    coverage at home
The building challenge
• Large buildings                          Event drivers:
• Steel or concrete walls + metal layer    • Customer relocating to new offices
  windows                                  • Customers expanding their offices
                                           • Swapping to 3G phones changes 
• Large storage or workshop areas
                                             customer perception of their indoor 
• Administration areas with partitioned      coverage
  offices                                  • Coverage at home for key personnel
• Economically viable solution
Our femtocell product: ”Full Dekning”
•   A unique product – at a low price                              Pricing
    compared to alternative coverage                                          Contract
    solutions
                                                       Start fee                €0,-
•   Enterprise SON system:
    automatic grid of 2‐20+ femtocells with no    Monthly fee per box         €12,50
    radio planning and no central controller            Period               24 months
•   Aimed at SME fixed line replacement
•   Over 350 companies deployed, 
    all by IT dealer channel
   Access to new customer groups for dealers
     – Femtocells is a unique anti‐churn tool
     – Installation and support can be 
         offered from dealers
•   Bundle option with smartphone 
    mobile centrex service
What is SON? 
The Self‐Organising Network in Action

Feature                                            Network Norway requirement
Self‐configuration:
Connectivity establishment, and download of                         ✔
configuration parameters and software
Self‐optimisation:
Adjustment of output power and neighbour lists                      ✔
based on base station output
Self‐healing:
Adjusting parameters and algorithms in adjacent 
cells so that other nodes can support the users                     ✔
that were supported by the failing node (or a 
femtocell that was moved)
Mobile centrex bundle




  Main Functions   Attendance   Colleague 
                                availability
Sales, Delivery and Support:
 Dealer channel owns customer interaction




                                                                                                Dealer with
Sales             Dealer orders          Delivery           Dealer installs   Support
                                                                                                operator support




                                          • Centralized storage
• Femtocell certified dealer                                                   1st line: Dealer/ Customer Service
                                          • Dealer present at installation
• Dealer or Customer Service orders                                            2nd line: Technical Support
                                          • Dealer tests solution and the 
  in Online order and logistics system                                         3rd line: Engineer/ Product
                                            coverage throughout customer 
                                            premises




                                                                                                                    13
Simple installation process
                                                  Offices                    Storage area



2

                Good Ec/No


                             Handover zone

                                                            Staircase
                                         Outdoor coverage




Minimum preparation                                         Simple installation
• Get floor plans and establish                             • Choose inter‐femtocell distance 
  coverage needs                                              according to attenuation in 
• Establish capacity needs per floor                          building
• Verify fixed broadband connection                         • Challenging spots:
  throughput (downlink/uplink)                                  • Doors
• Run automatic network checker to                              • Closed staircases
  establish if ports open in FW                                • Sharp corners
Small Cell Services and the 
EdgeCloud™ initiative
Location‐aware services
Cell intelligence provides easy 
presence and media integration
for mass market apps
•   Battery friendly: presence triggers 
    without  GPS or polling
•   Automatic: invisible sign‐on 
    anywhere in the world
•   Universal – all customers, 
    all phones


                      Residential                 Enterprise           Metro                Retail geofence
                      • Home media integration    • Seamless P2P       • Social Location    • Automatic push 
                      • Security and automation   • Mobile centrex       (SoLo) auto          offers
                      • Remote control            • Enterprise apps      check‐in           • Local social 
                                                    integration          and tags             networking
                                                                       • Location 
                                                                         advertising




            | small cell intelligence
Intel‐Ubiquisys initiative:
  EdgeCloud™ devices and applications 
                                               EdgeCloud™ Small Cell hot‐spot
                                               • Ubiquisys cell intelligence
With small cells, backhaul is the              • Intel® compute platform
limiting factor
Limited capacity, heavily loaded with 
3G/4G/WiFi traffic, highly variable 
performance



                                                                High quality mobile signal 
                                                                Small cells provide high‐speed, 
                                                                short‐range signal with low contention  

                       EdgeCloud™ Applications
                       Harnessing a powerful compute platform to
                       reduce backhaul traffic, improve user experience
                       and open new app opportunities:
                                     Web Services         Network Services
                                     • Local server       • DPI/analytics
                                     • Downlink cache     • Anti‐virus /URL blocks
                                     • Uplink proxy       • Voice/ video rate adaptation
                                                          • Video transcoding
                  | small cell intelligence

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Ubiquisys at Femtocells Americas 11

  • 2. Introduction to Ubiquisys • A recognised leader in 3G/LTE small cells and femtocells – Femtocell and small cell operating software and support systems – Femtocell and Small Cell reference designs • A company of firsts – First real‐time interference mitigation system – First self‐organising network of femtocells – First femto‐powered small cell hotspots • 50 operators launched, contracted or under commercial trial • Established supply chain ecosystem – Operator solution providers: – CE manufacturers: SerComm, Gemtek, Tecom – Silicon providers: 2
  • 3. Powering the full range of femtocells and small cells FEMTOCELL SMALL CELL Residential Enterprise Public space hotspot Rural coldspot Stand-alone femtocell G3 micro-mini Integrated Home gateway 83 x 62 x 15mm USB accessory to ADSL-3G-WiFi-Router with ADSL-WiFi-Router OSGi apps platform SFR 3G-Home | small cell intelligence
  • 4. FemtoEngine™ small cell systems portfolio CloudBase™ lifecycle  Build | Activate | Download | Augment | Recover | Re‐assign management system EdgeCloud™ computing  Local content Uplink spooling  Presence apps apps platform caching & app proxy & advertising ActiveSON ™  Autonomous coordination to form seamless grid automatic  grid system of capacity and coverage complementary to macro layer ActiveRadio™ dynamic self‐ Continuous adaptive behaviour organisation Small cell  devices 3G/LTE/WiFi | small cell intelligence
  • 8. Target Customers • Small and Medium sized Enterprises (SME),  especially in “mixed‐use” buildings • Businesses prepared to/or looking to exchange  their fixed line PABX with mobile Centrex – Their customers want to communicate with a  person, not a company – Saving PABX costs and expensive PABX service  agreement fees • Those who would consider Mobile Centrex if  mobile coverage could be guaranteed – Every dropped call might be a  missed business opportunity • Taking care of the whole company, also employees with bad coverage at home
  • 9. The building challenge • Large buildings Event drivers: • Steel or concrete walls + metal layer  • Customer relocating to new offices windows • Customers expanding their offices • Swapping to 3G phones changes  • Large storage or workshop areas customer perception of their indoor  • Administration areas with partitioned  coverage offices • Coverage at home for key personnel • Economically viable solution
  • 10. Our femtocell product: ”Full Dekning” • A unique product – at a low price  Pricing compared to alternative coverage  Contract solutions Start fee €0,- • Enterprise SON system: automatic grid of 2‐20+ femtocells with no  Monthly fee per box €12,50 radio planning and no central controller Period 24 months • Aimed at SME fixed line replacement • Over 350 companies deployed,  all by IT dealer channel  Access to new customer groups for dealers – Femtocells is a unique anti‐churn tool – Installation and support can be  offered from dealers • Bundle option with smartphone  mobile centrex service
  • 11. What is SON?  The Self‐Organising Network in Action Feature Network Norway requirement Self‐configuration: Connectivity establishment, and download of  ✔ configuration parameters and software Self‐optimisation: Adjustment of output power and neighbour lists  ✔ based on base station output Self‐healing: Adjusting parameters and algorithms in adjacent  cells so that other nodes can support the users  ✔ that were supported by the failing node (or a  femtocell that was moved)
  • 12. Mobile centrex bundle Main Functions Attendance Colleague  availability
  • 13. Sales, Delivery and Support: Dealer channel owns customer interaction Dealer with Sales Dealer orders Delivery Dealer installs Support operator support • Centralized storage • Femtocell certified dealer 1st line: Dealer/ Customer Service • Dealer present at installation • Dealer or Customer Service orders 2nd line: Technical Support • Dealer tests solution and the  in Online order and logistics system 3rd line: Engineer/ Product coverage throughout customer  premises 13
  • 14. Simple installation process Offices Storage area 2 Good Ec/No Handover zone Staircase Outdoor coverage Minimum preparation Simple installation • Get floor plans and establish  • Choose inter‐femtocell distance  coverage needs according to attenuation in  • Establish capacity needs per floor building • Verify fixed broadband connection  • Challenging spots: throughput (downlink/uplink) • Doors • Run automatic network checker to  • Closed staircases establish if ports open in FW • Sharp corners
  • 16. Location‐aware services Cell intelligence provides easy  presence and media integration for mass market apps • Battery friendly: presence triggers  without  GPS or polling • Automatic: invisible sign‐on  anywhere in the world • Universal – all customers,  all phones Residential Enterprise Metro Retail geofence • Home media integration • Seamless P2P • Social Location  • Automatic push  • Security and automation • Mobile centrex (SoLo) auto  offers • Remote control • Enterprise apps  check‐in   • Local social  integration and tags networking • Location  advertising | small cell intelligence
  • 17. Intel‐Ubiquisys initiative: EdgeCloud™ devices and applications  EdgeCloud™ Small Cell hot‐spot • Ubiquisys cell intelligence With small cells, backhaul is the  • Intel® compute platform limiting factor Limited capacity, heavily loaded with  3G/4G/WiFi traffic, highly variable  performance High quality mobile signal  Small cells provide high‐speed,  short‐range signal with low contention   EdgeCloud™ Applications Harnessing a powerful compute platform to reduce backhaul traffic, improve user experience and open new app opportunities: Web Services Network Services • Local server • DPI/analytics • Downlink cache • Anti‐virus /URL blocks • Uplink proxy • Voice/ video rate adaptation • Video transcoding | small cell intelligence