This document provides information about an event on optimizing performance measurement for mobile networks. The event will take place from April 28 to May 1, 2008 in Budapest and will include 15 operator case studies. It will provide strategies for measuring and monitoring network and service performance. Expert speakers will discuss topics like measuring performance of evolving networks, optimizing customer experience, and leveraging new technologies. A post-conference workshop on devising a customer experience measurement strategy is also scheduled.

1. Researched & Produced By
With 15 Operator Case Studies
28 April – 1 May 2008 • Corinthia Grand Hotel, Budapest
The world’s only event dedicated to optimising performance
measurement for mobile networks and the services they deliver
Gain practical strategies for measuring Expert speakers include
and monitoring the performance of your
Salvatore Allegrezza, Head of Network Environment,
network and services, and use the
Swisscom
operator case studies and networking
opportunities to: Wolfgang Tertnig, Senior Network Quality Measurements
Manager, T-Mobile Austria
Ensure efficient and cost-effective end
Pat Kelly, Roaming Product Manager, O2 UK
to end performance measurement
Ana Sierra, Project Leader - Radio Access,
Meet the challenges of measuring and Telefónica I&D
monitoring evolving mobile networks
Zarrar H Khan, Director, Performance Management & QoS,
including HSPA, 3G and mobile WiMAX Mobilink
Define meaningful KPIs and KQIs to Roberto Micali, Senior Network Engineer, Telecom Italia
optimise end to end performance
Omer Demir, Management Information Systems Analyst,
measurement Turkcell
Optimise service quality management Martin Binder, Network Performance Manager,
to dramatically improve the customer Mobilkom Austria
experience Attila Kása, Radio Network Optimisation Expert,
T-Mobile - Magyar Telekom
Post-Conference Workshop Pedro Ramos, RF Network Quality Analyst, TMN
Thursday 1st May
Marjan Mursec, Assistant Network Planning Manager, Mobitel
Devising A Customer Experience
Bertus Ehmke, Senior Technology Strategist, MTN
Measurement Strategy To Deliver
End-To-End Service Quality And Abu Usman Ayemere, Head of Division, Network Performance,
Increase Customer Satisfaction Celtel Nigeria
Endorsed By Media Partners
Register now! Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825
Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/pm

2. 28 April – 1 May 2008 • Corinthia Grand Hotel, Budapest • The world’s on
Monday 28 April – Conference Day One Ensuring proactive and preventative testing of roaming service availability
and performance by implementing automated roaming testing
MEASURING AND MONITORING END TO END Exploring the difficulties of ensuring that your roaming partners uphold
NETWORK PERFORMANCE their service level agreements (SLAs):
- Examining QoS on roaming partners’ networks as well as your own
9.00 Registration - Monitoring SLA compliance
9.30 Opening Remarks from the Chair - Proactively rectifying problems on multiple networks
9.40 Examining Innovations in Automated Remote Developing tools and techniques that allow you to monitor roaming
service quality for both your own subscribers that are abroad and for
Performance Measurement visitors that have roamed onto your network
Leveraging automated performance measurement to identify issues in
the network in real time, enabling engineers to solve problems more Pat Kelly, Roaming Product Manager, O2
quickly 14.40 Assessing The Impact On Performance Measurement Of
Determining the effectiveness of automated performance measurement Moving From Wireless To Wired Services
to detect and prevent performance problems before they negatively Measuring the performance of mobile TV and IPTV: to what extent can
impact customers KQIs from wireless be used for wired services?
Utilising innovative remote control methods and leveraging public Identifying the demands that mobile Internet places on the service
vehicles to detect real network performance with minimum effort performance evaluation: examining the differences between wired and
Filtering radio conditions to identify areas for further performance mobile internet
improvement and capacity upgrade Integrating a new service based on IMS using a measurement tool very
Quantifying the ROI of automated performance measurement tools: popular in the mobile world
comparing initial outlay and maintenance costs with the operational José Pedro Diogo Pinto, End-to-end QoS Group Manager,
cost savings delivered by them Sonaecom (Subject to final confirmation)
Dr. Wen-Yi Kuo, CEO, BandRich Inc.
15.20 Afternoon Tea
10.20 MTN Case Study: Deploying WiMAX In Regions Where 15.50 Upgrading Your Mobile Backhaul To Meet The Network
3G/HSDPA Has Already Been Launched And Performance Requirements Of Mobile Broadband
Considering The Performance Measurement Challenges
Outlining the role of the mobile backhaul in network performance and cost
Identifying the drivers for mobile operators to deploy WiMAX
- do these still apply in areas where HSDPA/3G have already been Ensuring your backhaul network is designed and equipped to meet peak
launched? traffic demand, not just average usage levels
- Minimising cross-cannibalisation between the two technologies Determining the impact on end user data rates and number of active
Integrating the management of a WiMAX network into the existing subscribers served of the backhaul technology employed
network management system to minimise incremental Comparing the different backhaul solutions in terms of network
maintenance/service requirements performance and CAPEX/OPEX:
Identifying and meeting the specific challenges of end to end - microwave
performance measurement for WiMAX: - Ethernet over fibre
- Wide range of applications with different QoS requirements - Ethernet over copper
- Interference Roberto Micali, Senior Network Engineer, Telecom Italia
- Defining effective, measurable KPIs and KQIs
16.30 Closing remarks from the Chair
Determining how performance measurement for WiMAX differs from
that of HSDPA/3G 16.40 End of Conference Day One
Lessons learned: case studies from various MTN networks
Bertus Ehmke, Senior Technology Strategist, MTN
Tuesday 29 April - Conference Day Two
11.00 Morning Coffee
11.30 Ensuring Customer Centric Network Performance MEASURING AND MONITORING SERVICE QUALITY
Management Through Deployment Of A Probe Based TO IMPROVE THE CUSTOMER EXPERIENCE
Monitoring System
9.00 Registration
Analysing the case for using signaling message analysis to build
network performance KPIs 9.30 Opening Remarks from the Chair
Predicting performance anomalies before they become customer 9.40 Ensuring End To End Customer Experience Measurement
complaints And Management
Examining the Customer Centric Performance doctrine, where TCH Understanding what KPIs and KQIs should be used to measure the
Blocking, dropped calls or Setup Success KPIs are measured based customer experience: what is important to the customer?
on customer segmentation Developing strategies to directly measure customer perception of service
Using signaling analysis for effective churn prediction performance and satisfaction levels
Zarrar H Khan, Director, Performance Management & QoS, Determining to what extent customer-centric, rather than network-centric
Mobilink (PMCL) metrics should be used to measure network and service performance
12.10 Deploying A Probe-Based Measurement System To Jim Morrish, Senior Consultant, Analysys Mason
Deliver Cost-Effective And Scalable End-To-End 10.20 Leveraging Deep Packet Inspection Technology To
Network Performance Visibility And Quality Assurance Manage Quality of Experience For Mobile Data Services
Identifying the drivers for deploying a probe-based measurement Identifying the main factors affecting the mobile data customer experience
system in terms of: Examining Deep Packet Inspection (DPI) technology and determining the
- Ability to collect large volumes of useful data extent to which it changes the way mobile data customer experience is
- Cost-effectiveness managed
- Speed of problem identification
Identifying the most relevant KPIs issued from DPI for mobile data
Abu Usman Ayemere, Head of Division, Network Performance, customer experience management
Celtel Nigeria
Case study: Building a Quality of Experience index to monitor QoE trends
12.50 Lunch for a large Asian operator
14.00 Identifying The Specific Challenges Of Measuring The Leveraging OSS applications using a DPI platform to provide a thorough
Performance And Quality Of Service Experienced By mobile data management framework
Roaming Customers Yann Boquillod, Technical Director, Theta Networks
Examining the performance implications of the increase in mobile data
© IIR BV 2008. usage when roaming
To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

3. nly event dedicated to optimising performance measurement for mobile networks an
11.00 Morning Coffee Wednesday 30 April – Conference Day Three
11.30 Swisscom Mobile Case Study: Mapping Technical
Performance KPIs With Customer Experiences OPTIMISING PERFORMANCE MEASUREMENT FOR
Examining how the Swisscom VISTA project surveyed their customers to EVOLVING MOBILE NETWORKS
identify their needs, perceptions and expectations as regards Swisscom’s
9.00 Registration
network
Analysing customer behaviour and reactions to the network and services 9.30 Opening Remarks from the Chair
Using the data collected to adjust network KPIs to ensure that network 9.40 Optimising Performance Measurement For 3G Networks
and service characteristics, properties and qualities are customer-relevant Identifying the data that needs to be collected and analysed to effectively
Examining how the customer characteristics and profiles identified have measure 3G network performance:
impacted the network in terms of: - Coverage
- choice of technologies and network structures - Availability
- better customer focus for infrastructure investments - Session establishment attempts and failure reasons
- supporting strategic network planning - Session establishment time
- Up and downlink transmission rates
Salvatore Allegrezza, Head of Network Environment, Swisscom - Data latency
12.10 PANEL SESSION: Overcoming The Problems And - Error rates for up and downlink data
Challenges Of Monitoring The Customer Experience – Defining KPIs and KQIs that are relevant for all services in your 3G network
How Can You Make Sure That You Focus On Service Monitoring and managing the impact of increased traffic and new services
Quality, Not Just Network Quality? on 3G network quality
This will be an interactive discussion session, which is your chance to put Leveraging the results of performance measurement to optimise fault
your questions to our expert panellists and to share your experiences and management, network quality and capacity in 3G networks
learn from the successes and mistakes of others. Martin Binder, Network Performance Manager, Mobilkom Austria
12.50 Lunch
10.20 Leveraging Event Based Recordings For Efficient
14.00 Developing Service Level Agreements Which Support Performance Management In 3G Radio Access Networks
Your Performance Measurement Strategy Overcoming the challenges of carrying out effective performance
Identifying missing inter RAT neighbour relations measurement in 3G networks:
Improving overall network quality optimising handover related network - Different statistical data sources
KPIs: - Increased number of indicators
- Call success rates - Versatile services
- Dropped call rates - Identifying the main KPIs used for 3G network optimisation
- Call completion rates Determining how to use your measurements for:
Determining how to minimise delay on 2G/3G handover to optimise the - fault detection
customer experience - network optimisation
- capacity management
Enabling seamless 2G/3G/2G idle mode transitions
Understanding how event based recordings can improve performance
Performing success and failure rate analysis of both soft and hard
management and network quality:
handover
- data processing
Nick Smith, Manager, Service Delivery, Orange Switzerland - optimisation methods and solutions
(Subject to final confirmation)
Utilising Drive Testing and Tracings for network optimisation:
14.40 Case Study: Installing A Customer Experience - Identifying the right tools and procedures
Management Tool To Optimise QoS And Improve The Attila Kása, Radio Network Optimisation Expert,
Customer Experience T-Mobile - Magyar Telekom
Determining how to monitor the end-user experience of services and 11.00 Morning Coffee
determining the drivers for installing a customer experience
management tool 11.30 Case Study: Optimising Mobility Procedures Between 2G
Examining and comparing the different tools available for customer
And 3G To Improve Call Drop Rate And Call Setup
experience management Success Rate
Analysing the information gained and using it to adjust network KPIs and Defining new metrics and KPIs to measure and optimise different mobility
KQIs procedures between 2G and 3G:
- Handover 3G/2G
What changes have been made to T-Mobile Austria’s network as a result - Cell Reselection 2G<->3G
of deploying customer experience management?
Determining and measuring the impact of:
Wolfgang Tertnig, Senior Network Quality Measurements Manager, - Handover IRAT (Inter Radio Access Technology) on Call Drop Rate (CDR)
T-Mobile Austria - Cell Reselection on Call Setup Success Rate (CSSR)
15.20 Afternoon Tea - Compress Mode on Listing Quality, EcNo, RSC and UeTxPower
Analysing network performance in different speed environments
15.50 Case Study: Deploying Service Score Logic And Service
Management At Turkcell To Optimise Service Examining the measures put in place by TMN to improve the customer
Performance experience:
- Change network parameters to reduce Compress Mode to ensure
Examining how Turkcell have deployed Service Score Logic to monitor better Listing Quality
customer perceptions of service performance - Reducing “ping-pong” between 2G and 3G to improve CSSR and
Deploying service management to quickly and effectively monitor both Call Completion Rate (CCR)
voice and data service performance - Accelerating Handover and Cell Reselection in the 3G border
Analysing performance data and mapping it against other network Examining the results achieved by TMN in terms of:
data to identify performance issues and enable real-time service - Handover IRAT time
management - Compress Mode time
Meeting the challenges of maintaining complex, multi-vendor, multi- - CSSR
platform networks and systems, and ensuring smooth running and - CCR
constant service delivery throughout Pedro Ramos, RF Network Quality Analyst,
Omer Demir, Management Information Systems Analyst, TMN (Subject to final confirmation)
Turkcell
16.30 Closing Remarks from the Chair
16.40 End of Conference Day Two
Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/pm

4. nd the services they deliver
12.10 Optimising Handover From 2G To 3G To Minimise Post-Conference Workshop
Dropped Calls And Improve The Customer Experience
Identifying missing inter RAT neighbour relations
Thursday 1st May
Defining handover related network KPIs:
- Call success rates
- Dropped call rates
- Call completion rates Devising A Customer
Determining how to minimise delay on 2G/3G handover to optimise the
customer experience Experience Measurement
Enabling seamless 2G/3G/2G idle mode transitions
Performing success and failure rate analysis of both soft and hard
handover
Strategy To Deliver End-
Marjan Mursec, Assistant Network Planning Manager,
Mobitel
To-End Service Quality
12.50 Lunch And Increase Customer
14.00 Examining The Network Optimisation Challenges And
Expected End To End Performance In Long Term
Evolution (LTE) Networks
Satisfaction
Outlining the self-optimising functions of LTE:
- Automatic optimisation of neighbour cell lists
perators are beginning to realise that it’s not
- Use of UE history information at handover
Determining standardised measurements for network optimisation and
Key Performance Indicators
Identifying the enhanced QoS capabilities supported by LTE, and the
impact on:
O enough to define network KPIs and analyse
results from traditional network performance
indicators. Increasingly, they are focussing on
- Throughput measuring the performance of the services delivered
- Delay over their networks, which means not only identifying
Comparing the performance of services over an LTE network as opposed new KPIs and KQIs, but also finding new ways of
to current 3G networks
communicating with customers to find out how they
Eiko Seidel, CTO, Nomor Research
perceive service performance.
14.40 Leveraging Performance Measurement Data To Optimise
Your HSPA Network This interactive workshop gives you the tools and
Identifying the most appropriate tools and techniques for gathering field techniques you need to develop a strategy for
measurements and data from your HSPA network to enable significant
performance analysis
measuring the customer experience of services, and to
Defining KPIs and KQIs for the new and complex data services delivered dramatically improve network and service performance,
over HSPA and customer satisfaction.
Meeting the challenges of mobility management and handover
procedures in HSPA
Analysing test and measurement results and using them to improve traffic
management in your HSPA network Topics covered will include:
Simo Pätäri, Senior Consultant, Omnitele • Developing strategies to ensure you focus on service
15.20 Achieving End To End Performance Measurement In quality as well as network performance
Mobile WiMAX Networks
Identifying and meeting the specific challenges of end to end performance
• Identifying the most relevant Key Performance
measurement for WiMAX: Indicators (KPIs) and Key Quality Indicators (KQIs) to
- Wide range of applications with different QoS requirements measure the customer experience
- Interference
Defining effective, measurable KPIs for WiMAX networks • Communicating effectively with your customers to
- Throughput
- Spectral efficiency
understand their perception of service performance
- Sensitivity and quality
- Signal analysis
- Signal generation Workshop Leader to be confirmed –
- Output power please check www.iir-conferences.com/pm for details
- Adjacent and alternate adjacent channel rejection
Considering the effectiveness of drive tests for Mobile WiMAX
Ana Sierra, Project Leader - Radio Access, Telefónica I&D
16.00 Closing Remarks from the Chair
16.10 End of Conference Day Three
Who Will Attend Performance Measurement 2008?
This event will attract Managers, Directors and Engineers from the following departments at Mobile Operators from across
Europe, the Middle East, Africa and beyond:
Network Performance Measurement and Monitoring, Radio Network Planning & Development, RF Optimisation, Network
and Service Quality, Service Management, Service Provisioning and Network Operation & Maintenance.
Due to unforeseen circumstances the conference programme may change and IIR reserves the right to alter the venue and/or speakers.
To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

5. 28 April – 1 May 2008 • Corinthia Grand Hotel, Budapest
Why Attend Performance Measurement 2008?
This is the only event in the marketplace which focuses specifically on performance measurement for mobile networks and services, so it’s a
fantastic opportunity to meet with the key players and decision makers in network and service performance measurement from operators from
across the EMEA region.
With case study presentations from 15 operators who will be sharing their experiences of solving performance issues in their networks,
this is a highly focussed and unique forum for debate and discussion on achieving accurate and cost-effective performance
measurement for evolving networks and services, and using the results to optimise network capacity, service quality and customer
satisfaction.
Highlights include:
• Learn from the experiences of the Swisscom team responsible for the VISTA project, which surveyed customers and used the
information gained to adjust KPIs and KQIs to improve network and service performance
• Find out how Mobilkom Austria and T-Mobile are meeting the challenges of optimising performance measurement for 3G networks
• Hear how Telecom Italia are upgrading their mobile backhaul to meet the performance requirements of mobile broadband
• Learn from Sonaecom’s approach to defining KPIs and KQIs specifically for converged services
• Benefit from hearing the details of O2‘s strategy for measuring the performance and Quality Of Service experienced by roaming
“Insightful presentations from operators, giving information about problems they have
or have solved. Good networking.
Plamen Grozdanov, RF Expert, Andrew Network Solutions @ Performance Measurement 2007
“Good overview of current solutions of PM systems. Innovative input for actual work. Very good
networking possibilities for experience exchange”
Wolfgang Tertnig, Senior Manager Network Quality Measurements, T-Mobile Austria @ Performance Measurement 2007
Sponsorship & Exhibition Opportunities:
Performance Measurement 2008 is an excellent opportunity to raise your profile with high-level Mobile Operator representatives from across Europe
and beyond. Why not join them to achieve the exposure your company needs to tap the business opportunities on offer? Whatever your needs, we
can develop a tailored solution that will fulfil both your business objectives and your budgetary needs.
To discuss your options, please contact Stephan Groves on +44 (0)20 7017 7098 or sgroves@iir-conferences.com
ENDORSED BY
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Bringing together players from across the mobile industry on a peer-to-peer basis, the UMTS Forum promotes a common vision of 3G/UMTS and its Long
Term Evolution as well as its worldwide commercial success. Membership of the UMTS Forum is open to all organisations with a commercial interest in
3G/UMTS mobile – including fixed and mobile network operators, infrastructure vendors, terminal device manufacturers, regulators, media/content
providers and developers of 3G/UMTS services and applications.
MEDIA PARTNERS
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exchange of knowledge and ideas at a local and global level and promoting best practice, ensuring that its members are thoroughly equipped to meet the needs of today's rapidly
changing technological world.Membership comprises of individuals from a diverse range of technical backgrounds including IT, communications technology, electronics, electrical,
power engineering, software, control, informatics and manufacturing and range from students to leading figures in industry, research and development and education. For more
information about the Institution of Engineering and Technology please visit www.theiet.org
Mobile Europe analyses the major developments in wireless technologies and markets. It reaches top decision makers within Operators, Service Providers, OEMs and
the large user corporations that have driven demand in the world's leading mobile market. With the largest distribution of any wireless magazine in Europe, Mobile Europe
is established as the leading title for the European mobile industry. Its website gives the industry a fast-moving channel for marketing campaigns and launches and readers
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regulatory and business issues. MobileIN.com is dedicated to professionals engaged in the wireless and mobile network profession, including product and service
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6. 28 April – 1 May 2008 • Corinthia Grand Hotel, Budapest CG2441
Venue & Accommodation Details
Corinthia Grand Hotel Royal, Erzsébet körút 43-49, H-1073, Budapest, Hungary
E-mail: royalres@corinthia.hu Tel.: +36 1 479 4000 Fax: +36 1 479 4333
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for Roaming World Congress and take advantage of the IIR discount at the hotel, simply call or email the
hotel stating IIR’s Performance Measurement for Mobile Network and Services in the subject line’.
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