The document provides a resume and portfolio for Ross Pulsford, a photographer and creative director with over 20 years of experience in photography, film, television commercials, and brand development who is seeking new work opportunities that allow travel and working with leading creative teams on large projects. Pulsford has expertise in photography, creative direction, film directing, event production, and software skills. Examples are provided of Pulsford's past clients and projects in print media, television commercials, exhibitions, and corporate branding that achieved successful outcomes.

2. PH5 - 88 Isabella st Toronto M4Y 1N5
Mob 647 889 7711
Email me@rwphoto.com.au
Objectives
Travel with work.
Work with creative teams who are the leaders in their field.
Work on large scale projects and prepared to relocate anywhere in the world.
Summary of Skills
Professional photographer – print books, magazines and brochures, large format signage.
Creative director – large scale advertising campaigns, brand building and awareness, project
management, creative and concept design, styling for all productions, print media, logo
development, brand development, strong understanding of business operations and client
requirements.
Director/DOP - TV commercials, short films, corporate video, writing TV commercials, gaffer,
location scouting, props sourcing.
Stage production- events, launches, all facets of staging.
Software Skills
Photoshop, Lightroom, Illustrator, InDesign, Mac (OSX).
Personal Attributes
Excellent eye for detail, design and luxury.
Excellent people and social skills – communication, relationship building, liaison, development
and mentoring teams.
Able to work under pressure and within tight deadlines and budgets.
Excellent knowledge of cultures and diversity.
Appreciation of film, art, music, nature, architecture, food, wine, and cultural diversity.
Character Profile
Initiative, dedicated, driven, creative, intuitive, passionate, artistic, professional, honest, reliable,
easy going, flexible, open minded, sensitive, fun loving, well travelled, always seeking new
experiences, loyal, sincere, compassionate, empathetic.
People skills – Instantly establishing rapport and putting people at ease, establishing a client
brief, effective communication , relationship building and development, questioning technique.

3. Career
1995 – 2015 RWP Creative - Owner Operator for 20 years
Professional Freelance Photographer
Commercial, fine art, travel, architecture, landscape, magazine spreads, food, portraiture,
photo journalism, exhibition design, all aspects including developing, colour grading and
printing B&W and colour (film & digital).
Creative concept design including research and development, research competitors and
market trends (SWOT Analysis)
Creative Director
Print media – Magazine shoots and layouts, brochures logo development and stationary
packages, advertisement design for newspapers. DL flyers, layouts, photo editing and
manipulation using various computer software.
Branding - Corporate logo design and branding, redesign of interiors to fit in with colour
schemes of brand, web site concept development, best usage of publicity.
Director of photography [DOP] / Director
Film and TV production and project management – planning, staffing, crew, equipment, music
selection to enhance the visual content, location.
Productions
Bellachara Boutique Hotel and Spa TVC - 14 Nov 2007
St Peters Anglican College, Broulee TVC - Oct 2007
Northside Early Learning Centre TVC - Jun 2007
Trenz Boutique TVC - 2006
Doonooch International Dance Company - SBS - 2002
Bobby McCleod Music Video - SBS - 2002
Exhibitions
Corporate - ACE Resources (Lion Nathan) Sydney
ACE Resources (Smalls Gallery) Melbourne
ACE Resources (Bangarra Dance Studio Pyrmont) Sydney
Fine Art - Park Hyatt, Sydney
Shoalhaven City Art Gallery NSW Regional Gallery
Silos Winery
Commissions - Book, Bali Revisited Author - Allan Baptist - Photographer Ross Pulsford

4. Clients in focus
Print and Corporate Identity
Turfco
Brief
Take Turfco from a local market to a national market.
To present this product as an industry leader & reflecting the quality and service.
Strategy
After analyzing Turfco’s position in the current market and taking into account the company’s future
direction, RWP Creative identified a need to refresh the Turfco brand and give the company a
modern international look.
Outcome
RWP Creative developed a clean modern identity which gave Turfco a solid, strong and timeless
brand. A single image was developed to create massive impact with humour. Turfco used the
concept aggressively re: web truck skins, billboards, magazine and print media. The image became
an instant classic.
As a result Turfco has grown exponentially and continues from strength to strength
Dental Lounge (formerly Hunters Hill Dental Clinic)
Brief
Recreate brand completely from name to colour scheme and style.
Strategy
The practice was already very successful. RWP Creative identified that dentistry had been
revolutionized, pain less and offered a choice of entertainment in the waiting area & the surgery.
As the 1st new practice was to be the benchmark of dentistry in Australia, Clinic, name and brand
re-design had to reflect this change and also to attract a very upmarket clientele, Hunters Hill
Dental Clinic became Dental Lounge.
Outcome
The practice’s bookings instant immediately. The appeal has made the dental lounge
extremely successful. The target market was reached and the Dental Lounge is soon to open their
3rd practice.
Television Commercials
Northside Early Learning Centre
Brief
New owners wanted to fill all vacant positions, from babies to pre-school ages and
show the centre as a very loving, professional, safe, caring place.
Strategy
RWP Creative identified the needs of the target group and created a 15 sec TVC to show the
community the style and the quality of care the new owners would provide.
Outcome
Northside Early Learning Centre filled the baby vacancies within 10 days and the centre was
completely filled within 9 weeks; an amazing outcome as most of the children in most cases will
stay till school age. The client has plans to open a new centre within 1 to 2 years ahead of time.

5. St. Peters Anglican College
Brief
A 30 sec. TVC targeting recruitment as the ethos of this school provides a return for investors; The children
to be university ready. The school is K -12. They needed to make the community aware of the level of care
and education and in time attract 250 new students over the next 2 years. The immediate requirement was
to attract 25 new enrolments
Strategy
Identify market and point of difference. This school has a very high quality of teachers most of whom have
multi skills, a love of music and theatre.
Outcome
The first airing was over the school holidays in the local cinema, followed by a
very aggressive TV campaign which has resulted in increased enrolments.
Bellachara Boutique Hotel
Brief
2x 30 sec TVC’s.
To communicate to the local community and metro markets an awareness of this unique motel resort and
day spa & show the environments the services available and generate an increase in on-going bookings
in all areas.
Strategy
RWP Creative identified the level of service and the staff were the key.
The feeling after a visit left you feeling special and wanting more.
Outcome
Bellachara‘s phone has rung off the hook. The campaign has been identified as one of the best. Feedback
from the public and other marketing / production companies has been extraordinary.
Referees
Jane Matthews Gregg Currie Chris Plumb
Managing Director Business Owner accountant and deputy principle
Northside Child Centre Bellachara Hotel St Peters Anglican College
44729936 42341495 44471555