K 'ab 2017

K‘ab
Irresistible Temptation

K‘ab Irresistible Temptation
We are a company that is dedicated to the
production and commercialization of chocolates,
with the finest raw materials and high quality
ingredients, seeking to satisfy the demanding
palates of the national market.
K‘ab Company

PRODUCTS DESCRIPTION
Our Specialty is the production of chocolate stuffed
with Guatemala typical candies such as « Canillita
de leche » and fig.
This product makes us different from the other
chocolates in the market.

ECONOMIC RESOURCE
We are 4 members and I contribute 5000 quetzals each for
the initial capital of project which was designed for slow
growth within its first three years and in the fourth year a
growth between the eight and eleven percent.
The market is considered a promising future for our
product. We elaborate a budget that is project to 5 years to
determine the return of the investment within the medium
term.

JOB DESCRIPTIONS
Job Title: Chief Cook
Organizational location: Kitchen
Upper Immediate Post: Board of Directors
Subordinate post: None
Date of Elaboration: October, 2017
II. Purpose of the position:
Medium-level position in charge of making chocolates in different designs for different occasions.

I. Position location
Job Title: Seller
Organizational location: Sales
Upper Immediate Post: Board of Directors
Subordinate post: None
Date of Elaboration: October, 2017
II. Purpose of the position:
Medium-level position in charge of the sale and marketing of the company's products.
JOB DESCRIPTIONS

RECRUITMENT SOURCES AND ADS
The means that will be used are the social networks because they are means that our
target market uses to be informed in addition, it represents a minimum cost compared to
the number of people that the information arrives.
The specific means to be used are: notices on Facebook, Instagram, official page as well
as the word of mouth technique, this last technique will strengthen the prestige and identity
with our product and with the company.
The announcement is made according to the technique AIDA, which means: attention
(almost always the size of the letter and the colors call the attention of the public), interest
(the title of the advertisement provokes interest in the people), desire (the offer causes that
the people Want to answer the call) and action (an email or phone number is the means for
the person to respond to the notice).

AD FOR RECRUTEMENT FOR PERSONAL

JOB INTERVIEW
Review of CV with the candidate and leater make a practical test
Practical test
In front of you, you have the utensils, machinery and raw material
necessary to make 30 chocolates, of which you must elaborate
three different types of presentations, you need to use three specific
ingredients, cinnamon, grapefruit and rum.
It has a time of one hour to carry out exercise.

GRIEVANCE AND DISCIPLINARY PROCEDURES
Who we are
We are a company that was born in the year 2,017 responsible, efficient
and innovative with a quality that distinguishes us by our chocolates,
which are a delight to the palate.
Mission
We are a renowned company in chocolate making, we offer quality
products, and a personalized attention, for national and foreign palates.
Vision
Become a successful brand, leaders in the Guatemalan gastronomy that
Offer work sources with support for the commercial market and the
sustainability of Guatemalan families.

Board of Directors
1 Treat the employees who are in charge with respect and consideration.
2 They must maintain their discretion with the information provided to them
either competitive strategies or situations that occur in the company's
journal.
3 To communicate all acts that threaten the company.
4 They must treat with respect and give importance to any claim of service
brought by any client.
5 Ensure customer satisfaction.
6 They must keep their uniform cleanly ironed and visible identification.

Work environment
The environment at work premises must be of respect and
order.
Are prohibited acts as; Sexual or moral harassment and
discrimination as to race, color, religion, sexual
orientation, social status, nationality, age, political-partisan
option or any kind of mental or physical disability.

DOING MARKET RESEARCH
DRAWING UP A MARKETING PLAN:
Commissioning advertising Talking to customers
Liaising with the sales department Showing visitors around the Company
Creating advertisements Speaking to journalists
Providing support for customer serviceWriting press releases and,
Presenting at a trade fair

CHOCOLATE BENEFITS:
Its antioxidant components provide many benefits such as:
 Reduces blood pressure, regulates hypertension.
 Improves circulation, protection against different diseases.
 It decreases the risks of heart attack.
 Antioxidants are defenses against free radicals that cause
cancer.
 Stearic acid found in cocoa butter reduces LDL cholesterol
levels.
 Chocolate has Theobroma cacao, which produces a feeling
of well-being as it increases serotonin levels.

PRODUCT STYLES
Below is a brief description of the basic characteristics of the
products to be offered to our customers, in order to clearly specify
the type of chocolates we are going to offer to the customers of our
chocolatiers.
TYPES OF CHOCOLATE:
CHOCOLATE BLACK Chocolate with a minimum of 60% cocoa,
for presentation in semi-margarine with 80% pure cocoa, without
additives.
MILK CHOCOLATE Chocolate with lower cocoa content and
shorter cocoa butter, has 55% pure cocoa mixed with dairy.

DESIGNS AND FORMS
Each of our chocolates will be made with molds of various designs
and shapes, with the aim of covering each of the customer's
expectations.
SPECIAL EDITIONS
It is worth remembering that for the special dates that are given
throughout the year, there will be exclusive seasonal products, with
the aim of offering customers new options of flavors and ways to
enjoy something unique at an ideal time. This type of products will
be given for dates such as Day love, Mother's Day, Father's Day,
Christmas, among others.

PRODUCT PACKAGING
The chocolate K 'ab will first be wrapped in tin paper and then
packaged in different presentations of decorated chalk boxes
depending on the occasion and the quantity of chocolates (6 and 12
units).
PRODUCT GUARANTEE
Customer satisfaction is very important for us, so we guarantee the
highest quality in the selection of the inputs in the elaboration of each
of the chocolates, as well as in the process of elaboration.

PRODUCT AND SERVICE POLICY
Policies are rules that are established to direct functions and ensure that they
perform in accordance with the desired objectives. Each of these policies is under
the pillars of Quality, Flexibility and Variety, according to the objectives of our
company.
PRICE
Our prices will be according to each of our assorted packages, according to the
client's selection, which will contain a variety of chocolates.
PAYMENT MECHANISMS
There are several means of payment at present, so we will operate as a normal
establishment, although initially the traditional payment directly in the premises
will be in cash, because we are a new company we can´t count on the option of
payment with cards (debit and credit) because it requires a high volume in order
to access this mechanism.

CUSTOMER SERVICE:
 We will treat the client in a cordial, kind and fair manner.
 We will run true, non-misleading advertising campaigns.
 We guarantee that all products offered to the customer will be
fresh and pleasant, made with high quality.
 We will not invade the privacy of the consumers and we will make
an adequate use of the data and suggestions that are generated.
 We will spread a tradition of ethical behavior to make employees
responsible for observing and practicing the criteria.
 We will have special treatment with customers, the idea is to
provide an increasingly satisfactory service to consumers.

SQUARE PLACE
Our K'ab chocolate factory will have a local as a main point of direct sales, located in a
sector of high commercial congruence, allowing to attract a greater number of consumers.
As for the opening hours will offer your service from Monday to Saturday from 9:00 am to
7:00 pm, Sundays and Holidays from 11:00 am to 5:00 pm. This schedule applies for both
the premises and homes.
DISTRIBUTION CHANNELS
The distribution channels of K'ab chocolate will generally be directly from the producer to
the consumers. Therefore, initially the distribution channels will be of direct sale in the
point of the local, and by the social networks of the chocolatier, where the respective order
can be made.
COVERAGE
The coverage area for domiciles is in of Guatemala City and its different areas. Initially,
the housing coverage will be only for the capital city.

PRODUCT DELIVERY
Regarding the delivery of the products will take into account the respective hygiene
standards by the seller, and other operators, in order to deliver the products to the
customer in excellent condition.
PROMOTION ADVERTISING STRATEGY
The aim of each of the axes of the advertising strategy is to make our products known and
the company as such, to penetrate the market and go climbing slowly.
BRAND SLOPE
Regardless of the internal actions aimed at attracting customers, we will base our strategy
of penetration in the market and access to new customer And also under the slogan values
and products of the company, so our slogan will be: K 'ab - Irresistible Temptation.

ADVERTISING GUIDELINES ON THE INTERNET
Advertising guidelines will be made for media portals with high user traffic.
Through the creation of our website will maintain an update with new products
and services.
PROMOTIONS
Our promotions, will not be based on the realization of discounts, customers to
test the quality of our products easily and free of charge.
EXHIBITIONS
Initially we will seek to participate in gastronomic fairs, such as the one held at
CORFERIAS, in order to make our products known to a much wider audience
and thus capture a greater number of customers.

SALES STRATEGY
Is requires a sales force that is based on an intelligent sales strategy
that opens the gap in the market and accelerate the growth process of
the company.
DIRECT SALE
The strategy in the sale directly in the local is to transmit a warm
atmosphere to the customers.

ELECTRONIC SALES:
The strategy is to enhance the page of K'ab chocolate to improve the
experience of the navigator and allowing the sale through the page.
 Online Products Catalog.
 Communication of Campaigns and News. - Customer Service Center.
 Wish List for Customers.
 Nutritional Information about the Products.
 Facebook: The main role will be to generate a community around the
different topics that the chocolatier propose, seeking to obtain comments,
opinions and social activity as such.
 Twitter: It will be an information channel of short and relevant news of
general interest, such as special promotions, chocolate news, and special
activities.
Each of the forms of sales strategy will be based on finding new customers and
satisfying current ones.

K 'ab 2017

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