1. word bird
creative writing for design and business
Chris Bird 07989 309929; wordbirdchris@gmail.com
Chris Bird
Copywriter
106 Cheyne Walk
Chelsea
London
SW10 0DG
+44 (0) 7989 309 929
wordbirdchris@gmail.com
I’ve been a freelance copywriter since 2001. I work directly for clients and on
client / personal projects for design and branding consultancies including Bostock
and Pollitt, www.bostockandpollit.com, The Brand Gym, www.thebrandgym.com
and Sauce, www.saucedesign.co.uk.
Things I do
Brand positioning, brand development, tone of voice, tv / radio / press ads,
websites, sales letters, marketing materials, newsletters, B2B / B2C / B2I
materials, corporate brochures, straplines, press releases, vision / mission
statements, brainstorms, articles, video scripts (b2c), podcasts, writing
workshops, RFQs for architects.

2. word bird
creative writing for design and business
Chris Bird 07989 309929; wordbirdchris@gmail.com
Telecoms & Tech
EE, Orange, T-Mobile I was a member of the Orange copywriting team from 2001 until the
purchase of EE by BT in 2015, working on everything from naming to
tone of voice, corporate and social responsibility reports to parental
guidelines, copy guides to internal presentations for senior management.
I also worked with the brand team on the transition to Everything
Everywhere, and on the launch of the EE brand
Microsoft Ventures Working with each new tranche of entrepreneurs to articulate their key
messages and sales pitches
Mass Challenge Worked with the global accelerator in spring 2016 to define their unique
proposition, and articulated this within a one-pager
iCrossing Took part in a one-day branding / brainstorming session in spring 2016,
working with Creamer+Sundt and iCrossing’s senior US / UK
management, to generate ideas for a new tone of voice and positioning
for this global digital marketing agency
Tech City UK Tone of voice, brand strategy, advertising and web copy for the new UK-
wide brand
Digital Business Tone of voice; web, email and ad copy for free online academy for
Academy entrepreneurs, set up by Tech City UK
Phish’d Tone of voice and web copy for anti phishing online security service
First Point Group Consultancy for FPG, a global recruitment company specialising in the
telecoms industry, starting with creation of their tone of voice in 2010.
Went on to write the web copy (firstpointgroup.com), including 20 or so
stories based on notes scribbled down during snatched phone interviews
with their consultants across the world. Other work includes site updates,
awards submissions and induction material.
Retail/brands
Diageo Letter inviting a handful of global tastemakers to join the Diageo Reserve
Club, Feb 2016, working with brand and influencer strategist, Katlist
Brook Taverner I write up to eight catalogues a year for this Yorkshire-based gentlemen’s
clothing retailer
Young’s Worked with Young’s pub chain to articulate a tone of voice, and
provided copy for newsletters, website and elsewhere, including the
quarterly inspiration / briefing document for pub landlords. I also ran
writing training for the young landlords, and worked one-to-one with one
member of the marketing team who wanted to develop her writing skills
so she could take over the copywriting of the newsletters
Burt’s Bees Created materials for tone of voice / language workshop in the US
(working with Creamer & Lloyd), including detailed analysis of Burt’s
Bees’ tone of voice and language as it appears online / on packaging,
and comparison with and analysis of the way some companies, such as
Howies, use language in a more meaningful, engaging and distinctive
way
Heinz Global brand bible (‘The H-Z of Heinz’), working with BrandGym,
Amsterdam
Danone Danone brand positioning / brand development & tone of voice

3. word bird
creative writing for design and business
Chris Bird 07989 309929; wordbirdchris@gmail.com
BAA 68-page book promoting Terminal 5 vision to its retail / catering partners
(core idea: Arrive excited, Depart delighted)
Meadowhall Tone of voice for new brand identity developed by Bostock & Pollit for
retail centre in Sheffield, based around core idea of ‘rewarding
experiences’. Work includes tv, radio and press ads, posters, spring
fashion campaign, messaging for staff uniforms, signage and website,
tone of voice guidelines, ‘minizine’ and workshop
Habitat press and online advertising for Habitat Gift Service
SPACE NK apothecary Brand repositioning
We Live Like This Naming and on-bottle copy for toiletries brand that’s now in the V&A
permanent collection
Fat Face Brand guidelines
Millet Sports Name generation
Parker Knoll Copy for online, magazine and newspaper ads
Design/architecture/building
Mount Anvil Tone of voice, positioning and web / brochure copy for the customer
services arm of this property development company
Pascall+Watson 60 case studies and 60
th
anniversary brochure for London-based
architectural practice
Zaha Hadid Architects Requests for Qualifications (RFQs) for complex, large-scale international
architectural pitches, involving editing, rewriting and reordering extensive
information drafted by numerous individuals, many of them non-native
English speakers
Atelier Ten I first worked with this environmental engineering company in 2001,
when I wrote the copy for their 10
th
anniversary publication. They’ve
celebrated their 25
th
anniversary with a much bigger book, and will
shortly be re-launching their website, for which I’ve written the copy
Creamer+Sundt Brochure copy for C&S’s business launch, ‘Eyes Wide Opened’, 2013
Sauce Web copy for design agency (www.saucedesignlimited.com)
Tent Launch materials for this group of consumer / trade design exhibitions,
held at London’s Truman Brewery
HOME Launch materials, strapline and brochure / web copy for contemporary
design exhibition
St Martins Lofts Blog copy for the new Foyles and for the St Martins Lofts development at
the former site of Central St Martins in Soho
http://www.bostockandpollittdev.com/clients/saint_martins_loft/soho-life/
100% Design 100% Design is the UK’s leading commercial contemporary interiors
exhibition: I wrote the copy for the show from launch until the founder left
to set up Tent. I also wrote for 100% Moscow, 100% Japan and 100%
Detail www.100percentdetail.co.uk, including the strapline and brand
articulation / positioning for the latter
Entheo Web copy for innovation consultancy
WhatIf?! Positioning statements and brochures for innovation specialists
St James Property Brand positioning and strapline (working with Christow Consulting)
Allied London Brochures & website for Spinningfields development, Manchester, and
financial services brochure for the city of Manchester

4. word bird
creative writing for design and business
Chris Bird 07989 309929; wordbirdchris@gmail.com
More London Publicity campaign, website www.morelondon.com, brochures and
hoardings for South Bank development (now home to the Mayor’s office)
Spitalfields Brochures for property developers
Knightsbridge Central Brochures, exhibition presentation and posters
The Hub Leaflets, website and flyers for The Hub – www.thehubcentre.org – the
UK’s largest centre for craft design and making
Grosvenor Group Promotional campaign for Liverpool One
Stanhope Promotional campaign for Central St Giles, designed by Renzo Piano
Gensler Tone of voice, case studies and brochures for global design /
architecture company
The Point, Malta Promotional material for new retail / property development
Purple Consultancy Web copy for design recruitment consultancy, plus podcast scripts (Your
Portfolio, The Interview, and Starting Your New Job)
Property Spy Brand positioning, strapline, video script, key messages for exhibitions
Vantage Land Brand positioning, strapline
Morgan Lovell Direct marketing campaigns for office designers
Miscellaneous
Canford Healthcare Brochure copy for a dozen of Canford’s care homes, plus an advertorial
to run during Dementia Awareness Week, 17-23 May 2016
Honest John Awards submissions for motoring advice and information website and
newspaper ‘agony uncle’
York Place Web copy for online Company Services specialists
Eco Cycle Article for a cycling magazine for Eco Cycle, launching its automated
cycle parking business in the UK
Cotswold Cycling Tone of voice for new business, plus web content / structure for
Breaks www.cotswoldcyclingbreaks.co.uk
The Stable Press release and article to promote the expansion of Dorset-based
restaurant, The Stable, into London, winter 2015
SSP Group Tone of Voice and pitch presentations for a dozen of SSP’s catering
brands as part of a submission to Abu Dhabi Airport 2015
Carluccio’s Graduate recruitment website copy
PizzaExpress Campaigns, advertising, awards submissions, tone of voice, writing
workshops, on-pack copy for grocery products, new product launches etc
Ecco Navigo Web copy for luxury yacht charter business, http://www.eccenavigo.com
Purple Website copy and podcast scripts for recruitment company
Carbon Trust Carbon Trust brand positioning and tone of voice (working with CEO),
articulation of Carbon Trust vs. Energy Saving Trust roles, and copy for
the Business Sector pages of the website
Searcy’s Menus, promotional flyers and advertising for Royal Opera House
restaurants
Feref Campaigns, advertising and promotions for ad agency Feref’s
entertainment clients, and for films such as Perfume, Book of
Revelations and Just Like Heaven
TEA Promotional copy, naming and straplines for films including Mean Girls,
Bridget Jones, The Anchorman, Raising Helen and The Clearing
Virgin Trains Two-day brainstorm, with report and proposals on future brand focus and
positioning
DTI Article on DTI website (for designer of the year awards)

5. word bird
creative writing for design and business
Chris Bird 07989 309929; wordbirdchris@gmail.com
Hilton Group Web ads
Tourism Ireland Web ads
Compass Group Code of ethics (Compass is the largest food service organisation in the
UK & Ireland)
Health-e Brand guidelines for Australian health & fitness brand
Consumer clients Brand positioning, naming, on-pack copy, vision statements, consumer
testing etc.
Danone
Burt’s Bees
Bacardi
Knorr
Drambuie
Kenco
McDougalls
Cains (+website copy www.cainsbeers.com)
Cadbury (+website copy www.cadbury.co.uk)
Social enterprise
Child’s I Foundation poster and email copy for http://www.childsifoundation.org/
WRVS Women’s Royal Voluntary Service: tone of voice / new strapline
Odyssey Trust Drugs rehabilitation service annual review
UNICEF Business & consumer eCard portals launching
CfBT Brochures and video script to promote parental involvement in education
Dartington Plus Arts organisation letters and proposals
RockOn Music education charity: funding submissions, letters, posters, leaflets
DfES Interviews and case studies for Every Child Matters conferences
Background
I’ve been a freelance brand consultant / copywriter since 2001. Before that I was a partner in
WORK (1995-1999), a design company that created three zones in the Millennium Dome and
staged The Modern Guide to Sunglasses, a one-off exhibition held during London Fashion Week.
I’d previously worked for Blenheim Exhibitions for 6 years, writing sales and marketing materials
across the group, and running Top Drawer, the design-led gift fair.
My poem about Dylan Thomas was included in 26 Treasures, a poetry collection launched at the
V&A in September 2012, and in 2014 another poem was featured in an exhibition at the Oxford
Story Museum.
Benylin
Robinsons
Pennine Water
Sharwoods
Fayrouz International
Extreme Drinks
Youngs
Walls
McVities