Introducing Town Hall: design, marketing and communication
Logliscidesign 0511
1. logliscidesign
Bring your brand into the world.
Karin Loglisci
Branding, Identity and Design
karin@logliscidesign.com
http://www.logliscidesign.com
+1 203 517 7450
2. Identity + Print The BBC Nokia
Websites + Mobile Apps Big Tin Can/Blackberry Osteria Applausi
Brand Implementation + Guidelines Blue Sky Hospitality Roy Hamilton III, Musician
Branded Environments British Telecoms (BT.com) Saluté Restaurants
Design Management Global Entertainment Management Shell.com
FIG & OLIVE Sony Bravia
Heather Pierce, Nutrionist Siegel + Gale
Heathrow Terminal 5 Tarantino Restaurant
The Hoxton Pony 3rd8 Digital/Film Production
Hoxton Gin Vivo
Jessica Simpson Weil, Gotshal & Manges LLP
Newbridge Properties White & Case LLP
3. FIG & OLIVE
Laurent Halasz, founder of FIG & OLIVE Restaurant Group, was looking to strengthen the FIG & OLIVE brand. With three
restaurants in NYC and new openings in Westchester and Los Angeles in 2011, FIG & OLIVE’s exposure had increased
three-fold. Its Mediterranean cuisine and artisan approach as a core message needed to be translated across all
communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own
as well as be part of a larger offer. Working with Halasz, I began with a new strategy and design of the corporate
website and created a brand book that told the FIG & OLIVE story. New brand messaging, clean design and enticing
photography created a warm, inviting and professional look and feel and resonated the interior architecture to create an
overall consistent experience. To follow were marketing and PR materials, a menu template system, an ecommerce site
and designs for the retail collection. In addition, brand guidelines were established to understand how to work with the
FIG & OLIVE brand elements.
www.figandolive.com
www.bestoliveoilstore.com
11. Nokia
While employed at Fitch Design in London, I led the global account for Nokia Eseries, the business segment of Nokia.
Nokia Eseries had a strong logo but an unestablished brand. It was also unclear to customers what the benefits of Eseries
were versus Nokia Nseries and outside competitors. Given a starting project of designing retail displays, our team at Fitch
soon convinced Nokia that they were missing a brand story and experience not only for retail but for all customer
touchpoints. The packaging design for a new series of phones led to an entire brand identity system to create an overall
customer experience – use of logo, tone of voice, messaging, photography, retail design, advertising, digital interfaces,
online and event spaces to reach consumer and B2B audiences. This was established over two years and implemented on
an ongoing basis across the globe working primarily with Nokia Helsinki and NY teams as well as teams of WPP agencies.
This also included a lengthy brand guidelines document and global workshops to educate Nokia marketing teams.
19. The Hoxton Pony + Hoxton Gin
Voted Best Cocktail Bar in London, 2009
The Hoxton Pony is a popular club in London’s East End and London’s largest gin bar,owned by Gerry Calabrese,
celebrated mixologist. Working with a brand identity designed by The Partners, I was hired by The Hoxton Pony to extend
the brand across promotional materials, customer communications, a recording label and an employee training manual.
In addition, I created a name and brand identity for Calabrese’s gin, Hoxton Gin, launched in 2011 in the UK and Europe.
www.thehoxtonpony.com
www.hoxtongin.com
25. Identity + Print
Brand identity and design for:
• Newbridge Properties; a US real estate agency
• 3rd8; a film/digital production company in London
• Vivo; producer of hydroponically grown herbs in the US
29. Global Entertainment Management (GEM)
Big Tin Can (Sydney-based Blackberry App Development Agency)
Jerry Blair (ex Columbia Records and top international music producer) is founder/owner of Global Entertainment
Management (GEM). GEM manages pop artists’ careers to create global superstars. During 2009/10, I worked with GEM
to create a corporate website that features GEM’s artists. In addition, I was hired to create a design strategy and
direction for GEM’s client, Jessica Simpson, who was in the process of re-creating her image in tandem with her new
reality TV show, Pure Beauty. To enhance this further, myself, GEM and Big Tin Can out of Sydney, created an iPhone
app for Jessica Simpson that promoted her in “real time”. The most recent project completed has been a Blackberry app
called BuzzMe Beats, featuring hip hop artist, Roy Hamilton III. This app is currently being sold on Blackberry App World.
www.globalentertainmentmanagement.com
35. Weil, Gotshal & Manges LLP
The international law firm, Weil, Gotshal & Manges LLP, launched their new brand in 2010. Shortened to “Weil”, the
brand encompassed a new identity, contemporary typography, a vibrant and inviting green palette, powerful black &
white photography and a clean grid structure. To help launch and teach the brand to employees, I worked with Weil to
create a brand book that would tell the overall story of the new brand and the meaning behind its creation and use.
Responsibilities included liaising with brand strategy team, design of the book and managing the print quality and
process.
38. Osteria Applausi
A well-established, traditional Italian restaurant in Old Greenwich, CT was seeking a renovation and interior design of its
space. Its 1980s interiors no longer stood the test of time or gave justice to its reputable menu. The owners were seeking
a fresh, contemporary and warm look to give the feeling of a NYC establishment to attract new clientele while
maintaining its neighborhood charm and tradition to retain current clientele. The biggest challenge was to create a “bar
area” since the town would not allow a full bar in the space. This was achieved by opening up the wait station to create
a small bar and replacing the tables in the corner with high top bar tables where people can mingle while waiting to be
seated. I developed a color and materials palette, sourced all materials, furnishings and resources and managed the
implementation of the design, working with the contractor’s team. The restaurant re-opened in September 2010 and has
increased its business by 40%.
43. Sony Bravia
While employed at Fitch Design in London, I led the design process for a VIP space for the launch event of Sony Bravia
plasma screens. The event was held in a piazza in a small town in Italy. Co-ordinating with Grey Advertising and a
production company, we created an event space in a corner of the piazza that promoted Sony’s main product message,
“Believe in the smoothest picture ever.” Rough and smooth textured materials, graphics, use of the space, food and
drink all communicated the Sony message to create a brand experience. Zoned areas of the space allowed for a stage; a
product display gallery; a “play” area where visitors could sit on a swing and see their movement from a “rough to
smooth” picture on a plasma screen connected to a video cam; a DJ booth and a bar. The space was used for the event
party and kept open for a few days following the event for visitors to view the product display.
44. Sony Bravia
VIP Space for Sony Bravia Launch Event in Italy
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45. Sony Bravia
VIP Space for Sony Bravia Launch Event in Italy
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46. Sony Bravia
VIP Space for Sony Bravia Launch Event in Italy
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47. Karin Loglisci
As a designer, design manager and brand consultant, I create, translate and manage brands across visual
communications, from printed materials to online and digital spaces to interior spaces, taking a 360-degree approach. I
have over 10 years experience working with a range of international and local brands within agencies and independently.
I am passionate about enriching people’s lives through the use of good design, as well as developing what a brand
stands for and how it is communicated in an effective way.
I started my career as an information designer at Siegel + Gale in NYC when the Web was just kicking off. In 1999, I
packed my bags for London to work for MetaDesign, a top design agency out of Berlin where I developed and managed
brands and design strategies for UBS, the City of Bristol, Heathrow T5, Orange and LBI Digital.
Later, I joined Fitch Design to lead the global account for Nokia. I ran a creative team of ten people and liaised with the
client and agency teams in the US, Europe and Asia to grow the account from a £250k project to a £1.5 million global
program. While in London, I also freelanced and had the opportunity to work with the BBC, British Telecoms; White &
Case LLP and The Hoxton Pony.
Since moving back to New York in 2009, I’ve established a consulting and design business. Latest clients include FIG &
OLIVE restaurant group; Weil, Gotshal & Manges, LLP and Jessica Simpson. I often collaborate with a network of
colleagues around the globe. I have a dual citizenship from the European Union. When I can get there, I enjoy spending
time at my townhouse in Todi, Italy, www.casaborgonuovo.com.
logliscidesign
48. logliscidesign
Bring your brand into the world.
Karin Christine Loglisci
karin@logliscidesign.com
www.logliscidesign.com
+1 203 517 7450
