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- 2. Our Design Approach Good Design LOOKS GREAT. GREAT DESIGN performs. RED brings a powerful combination of design creativity and 16 years of industry experience to give your business a point of difference. Our design team blends branding, planning, interior design and architecture to create a better customer experience. We aim to increase visitation, brand loyalty and improve financial performance. CUSTOMER EXPERIENCE MARKET ANALYSIS FINANCIAL METRICS DOCUMENTATION Customer insights Competitors Design strategy Brand positioning Brand identity Signage & graphics Uniforms & menus Marketing Conceptual Planning Architecture Lighting Finishes FF+E schedule Journey mapping Interactive digital Digital interaction Content design Customer service Fitout drawings Construction drawings Signage & graphics Digital, video & animations Revenue Return per sqm & ROI Footfall & dwell time Average spend Membership DESIGN THE BRAND DESIGN THE SPACE YOUR CUSTOMER 1
- 3. Westmead has become a showcase for innovative thinking in retail and hospitality design and at the forefront in scale and quality of design, food, and service. It is a public and private partnership that’s revolutionized day-to-day hospital conveniences. ZOUKI WESTMEAD CASE STUDY 1 Westmead Hospital Sydney NSW 2 3
- 4. Intimate pockets cater for individuals, small, or large groups – with tiling, furniture, timber screening and lighting, creating a warm and inviting escape from the clinical surrounds. The fit- out is designed to promote the Zouki brand – to be on par with the quality of the food and drink offer. ZOUKI WESTMEAD CASE STUDY 1 Westmead Hospital Sydney NSW “Extending the cafeteria into the courtyard has re-engaged the building with the outdoors.” DARREN HOSE, RED 4 5
- 5. Our client wished to create a more inviting and intimate space, feeling Café Baci was often overlooked due to a lack of seating options and confusion around the demarcation of the Cafe and Crown’s other precincts. Honeycomb shaped anodised aluminium light-fittings were custom designed to foster an intimate dining experience, and the striking herringbone- patterned feature wall gives the Café’s entry point more prominence. CAFE BACI CASE STUDY 2 Cafe Baci Crown Casino Melbourne VIC 6 7
- 6. CALATRAVA CASE STUDY 3 Calatrava Crown Casino Melbourne VIC Calatrava offer desserts and coffee with a special emphasis on their delicious gelato. After operating in the Crown Casino food court under a different name, our clients desired a new brand, creating a more boutique offering and defining a more classic, luxurious brand position. After considering the project brief, Red Design Group took to researching the Italian way of life with the aim of evoking this romantic European feel and sense of nostalgia. We studied the patisseries found in the grand central cities of Italy, rich environments that combine coffee aromas with the visual delights of cakes, biscuits, and gelato. 9
- 7. Refurbishment of the ISPT Camberwell Place shopping mall with a major focus on new food and beverage areas within the centre, creating a new food destination. CAMBERWELL PLACE CASE STUDY 4 Camberwell Place Melbourne VIC 10 11
- 8. NORTHERN BEACHES CASE STUDY 1CASE STUDY 5 Northern Beaches Hospital Sydney, NSW With a footprint of over 1000m2 the food precinct for the Northern Beaches Hospital in Sydney was one of the biggest hospital projects undertaken by RED. The scope required a benchmark food precinct that catered to the public as well as staff. A new upmarket dining hall with individual tenancies was proposed, alongside an à la carte restaurant, deli, organic store, convenience store and small cafes. DELI SANDWICHDISPLAY SALAD DISPLAY DISPLAYANDV.M DISPLAY & V.M ASIAN TEPPANYAKI PATISSERIE & COFFEE JUICE BAR BAKERY RESTAURANT HOT FOOD GL AZ ED OP EN ING PASTA DISPLAY EQ559 CHICKEN ROTISSERIE SWITCH BOARD HOT WOK DISPLAYS SUSHI POSPOS POS AMBIENT DISPLAY P.O .S P.O.S FREEZERCOOL ROOM CATERING COOL ROOM KITCHEN CATERING WASH COMMS PR EP CLEAR 1200 FREEZER 1500 EQ 550 BRAT PAN EQ.811 - MIXER EQ200 UNDERBENCH REFRIGERATION 2 DOOR MALE LOCKERS FEMALE LOCKERS RUBBISH SWBDS 1650 1000 1350 1500 POT WASH EQ.301, DRINKS FRIDGE EQ.301,DRINKS FRIDGE HW TP02 PT01 SD01 S/S SINK, TP01 EQ902 EQ902 EQ902 EQ902 EQ902 EQ902 EQ902 EQ902 EQ902 EQ901 EQ901 EQ901 EQ901 EQ901EQ901 EQ902 EQ902 EQ902 EQ902 EQ903 COMPACTOR SHELVING EQ901 EQ901 EQ901 EQ901EQ901 HW TP02 PT01 SD01 S/S SINK, TP01 HW TP02 PT01 SD01 HW TP02 PT01 SD01 7501000924 HW TP02 PT01 SD01 S/S SINK, TP01S/S SINK, TP01 HW TP02 PT01 SD01 P.O.SEQ002(EX.SANDWICH) EQ001 SALAD DISPLAY P. O.S HW TP02 PT01 SD01 HW TP02 PT01 SD01 S/S SINK, TP01 EQ.503, PASTA COOKER EQ501, DEEP FRYER S/S SINK, TP01 HW TP02 PT01 SD01 EQ.813 COFFEE GRINDERS EQ.006 COFFEE MACHINE 4 GROUP EQ501, FRYER EQ501, FRYER EQ.551 2No. COMBI OVEN 10 TRAY EQ.551 2No. COMBI OVEN 10 TRAY EQ.308 ROLL IN FRIDGEEQ.308 ROLL IN FRIDGE S/S SINK, TP01 HW TP02 PT01 SD01 EQ.700 BLAST CHILLER EQ.301, DRINKS FRIDGE HW TP02 PT01 SD01 S/S SINK, TP01 EQ501, FRYEREQ501, FRYER EQ.301, DRINKS FRIDGE EQ.501, PASTA COOKER EQ.501, PASTA COOKERHW TP02 PT01 SD01 P.O.SP.O.S EQ.100 - HOT DISPLAY CH23 WORKSTATIONWITH OVERHEADCUPBOARDS WORKSTATIONWITH OVERHEADCUPBOARDS CH23 SN01 CLEANERS SINK EQ604 PASS THROUGH POT & DISHWASHER. EXHAUST HOOD DASHED OVER EQ.200 - U/BENCH 2DR FRIDGE EQ.813 COFFEE GRINDERS EQ.551 2No. COMBI OVEN 10 TRAY EQ.006 COFFEE MACHINE 4 GROUP EQ.813 COFFEE GRINDERS EQ.200 - U/BENCH 2DR FRIDGE EQ.006 COFFEE MACHINE 4 GROUP S/S SINK, TP01 HW TP02 PT01 SD01 HW TP02 PT01 SD01 S/S SINK, TP01 EQ. 808 BLENDERS P.O.S EQ011 - ICE-CREAM EQ007 - YOGHURT LCD01, LCD SCREEN & POLE LCD01, LCD SCREEN & POLE EQ.825 DISPENSERS (4) EQ809. JUICER EQ.006 EQ.005 EQ.006 HOOD OVER SHOWN DASHED DATA RACK WORKSTATION CH23 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 TB01 TB01 TB01 TB01 TB01 TB01 TB01 TB01 TB01 TB01 TB03 TB01 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 CH03CH03 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 TB02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 CH02 TB03 TB03TB03TB03 TB04 TB07 TB07 TB07 TB07 TB07 ATM CH01 CH01CH01CH01 CH01 EQ.557 - DOUGH PROOFER EQ.603 - JUG WASHER S/S SINK, TP01 HW TP02 PT01 SD01 EQ.200 - U/BENCH 2DR FRIDGE EQ.203 - U/BENCH REFRIG. DRW EQ.600 - U/BENCH DISHWASHER EQ.310 - U/BENCH ICE MACHINE CH01 CH01 TB01 CH01 CH01 TB01 TB01 TB01 CH01 CH01 CH01 CH01 REFRIGERATEDDISPLAY REFRIGERATEDDISPLAY COFFEE PICKUP CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01TB07 CH01CH01 TB07 COFFEE PICKUP CH01 CH01 TB01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01CH01 EQ.301, DRINKS FRIDGE COLD DISPLA Y CH01 CH01 CH01 CH01 TB01 CH01 CH01 CH01 CH01 TB01 TB02 CH01 TB02 CH01 TB02 CH01 TB02 CH01 TB02CH01 TB02CH01 TB02CH01 TB02CH01 TB02 CH01 TB02 CH01 TB02 CH01 TB02 CH01 BIN BIN BIN BIN EQ902EQ902 BIN BIN BIN EQ902 EQ902 BIN EQ.804 - TOASTER(2) EQ.803 SANDWICH PRESS (2) EQ.803 SANDWICH PRESS (2) BREAD RACK OVER LK1 LK1 LK1 LK1 LK1 LK1 LK1 LK1 LK1 LK1 LK1 LK1 BENCH B1 B1 BENCH TP04 EQ.811 - MIXER EQ902 1100 CH01 CH01 CH01 CH01 CH01 HW TP02 PT01 SD01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 EQ902 EQ902 EQ902 EQ901 EQ902 EQ902 EQ902 EQ902 EQ902 EQ902 OFFICE WC WC FHR FHR TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 TB06 CH01 CH01 CH01 TB01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02CH01 CH01 TB02CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 CH01TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 TB02 CH01 CH01 CH01 CH01 CH01 CH01 TB01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 TB01 CH01 CH01 TB01 TB06 CH01 CH01 CH01 TB01 CH01 CH01 CH01 CH01 TB01 CH01 CH01 CH01 CH01 TB01 CH01 HW TP02 PT01 SD01 S/S SINK, TP01 EQ. 409, WOK EQ. 409, WOK EQ.301, DRINKS FRIDGE EQ.411 CHAR GRILL EQ.402 HOT PLATE EQ.402 HOT PLATE EQ.501, PASTA COOKER EQ501, FRYER EQ.402 HOT PLATE EQ407, 4 BURNER OVEN UNDER EQ.411 CHAR GRILL EQ 206 4 DOOR U/B FRIDGE EQ? - 6 BURNER LINE OF HOOD OVER LINE OF HOOD OVER EQ 206 4 DOOR U/B FRIDGE EQ 206 4 DOOR U/B FRIDGE EQ200, 2 DOOR U/B FRIDGE EQ201, 3 DOOR U/B FRIDGE 350 350 S/S SINK TP03 TAP EQ602 POT WASH EQ817 PLATE DOLLEY EQ827 MOBILE TROLLEY EQ827 CUP DOLLEY S/SINK WITH ARRESTOR TP03 STAIRS 4800 4800 1200 1200 LINE OF HOOD OVER S/S SINK, TP01 CH01 CH01 TB01 CH01 CH01 TB01 CH01 CH01 TB01 CH01 CH01 TB01 CH01 CH01 CH01 CH01 TB03 CH01 TB03CH01 CH01TB03 CH01 CH01 TB03 CH01 CH01TB03CH01 CH01 CH01 CH01 CH01 CH01 TB03 CH01 TB03 CH01 CH01 TB03 CH01 CH01 CH01 CH01 CH01 TB03 CH01 CH01 CH01 CH01 TB03 CH01 CH01 CH01 CH01 TB03 CH01 CH01 CH01 CH01 TB03 CH01TB03CH01 CH01TB03CH01 CH01 CH01 CH01 CH01 CH01 CH01 TB06 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 CH01 TB01 CH01 CH01 TB07 CH01 CH01 CH01 CH01 TB03 CH01 CH01 CH01 CH01 TB03 CH01 CH01 TB03 1500 1500 1500 Scale Checked Drawn Date Project number @ A0 Drawing Number Revision Project Name Site Address Drawing Title Certified Key Plan R.OVCARIC1 : 50 1/12/201512:30:47PM A C:UsersaaronchenDocumentsZKI0034-OPT2Central_aaronchen.rvt ZKI0034 AH LC DWG.HSP.RET.BD.00.10.001 ZOUKI - THE NORTHERN BEACHES HOSPITAL NOVEMBER 2015 FRENCHS FOREST RD, WEST FRENCHS FOREST, NSW CONCEPT PLAN- MAIN CAFETERIA HOSPITAL LEVEL 00, ZONE 10 SCALE IN METRES 0 0.5 2.0 4.0 5.0 PRELIMINARY NOT FOR CONSTRUCTION 1 : 50 1 FITOUT PLAN Rev Description By Date A PRELIMINARY ISSUE AG 01.12.2015 1312
- 9. COLLINS SQUARE CASE STUDY 6 Collins Square Melbourne VIC 7 7 8 8 9 9 10 10 11 11 12 12 13 13 14 14 15 15 16 16 18 18 AA BB CC DD EE FF GG 15A 15A 9A 9A 2600 2100 2000 2500 TAPAS LIVE COOKING (25m2) WINE TASTING WINE & TAPAS BAR 111m2 TERRACE DINING BOTTLE SHOP 82m2 SERVICES SERVICES RETAIL 7 38m2 BOH (34m2) KIOSK 25m2 MOBILE VAN 12m2 DELI 84m2 PROVIDORE 212m2 PIZZA BOH (18m2) PIZZ A OV EN FRESHPASTA DISP LAY PRODUCT TRY & PURCHASE POS PROD UC T TRY & PURC HASE PO S PASTA BOH (18m2) POS BOH TOTAL (40m2) PRODUCT TRY & PURCHASE PREPACKAGED MEALS/GRILLS POS PR OD UC T FOOD & BEVERAGE 160m2 RETAIL 1 80m2 RETAIL 2 100m2 RETAIL 3 94m2 RETAIL 4 115m2 RETAIL 5 105m2 RETAIL 6 105m2 PASTA BAR 90m2 PIZZA BAR 90m2 COFFEE 54m2 COMMUNAL BOH BINS (BOH 9m2) PRODUCT POS DELICATE DISPLAY CHOCOLATIER 52m2 POS LIVE BAKING PRODUCT PATISSERIE 75m2 PRODUCT 3500 BOH (10m2) LOW PRODUCT PRODUCT CHEESE ROOM TOILETS 96m2 REFRIGERATEDFRESHPRODUCE PRODUCE JUICE BAR WA ITE RS WA ITE RS WAITERS WAITERS WAITERS BCA REQTS MALE- 2 PANS, 5 URINALS & 3 BASINS FEMALE - 6 PANS & 3 BASINS 1 X DISABLED 1500 PRODUCT 2500 DO UG H MA KING PIZZ APR EP BOH (24m2) MEA TGRIL LDISP LAY SEAF OOD DISP LAY PRODUCE BOH & COOLROOM AREA (32m2) WINE BAR BOH (24m2) ME AT ST OR AG E DIS PL AY SALAD BAR POS POS POS POS POS MEAT GRILL 88m2 SEAFOOD GRILL 88m2 SALAD, JUICE & PRODUCE 155m2 3000 3000 Arrangement Plan WKC0001-SK01-04 Scale : 1.200 @ A1 Date : 07.10.2014 14 15
- 10. PAKUWON CASE STUDY 7 As part of the Indah Mall re-development RED were engaged to provide the masterplanning and concept design for a 30,000m2 food and beverage zone over 2 levels. Distinct areas such as the Food Hall with Western style food offers and local food offers in the Market Walk mixed with premium restaurant tenants on the upper level. Pakuwon Group Jakarta Indonesia 16 Pakuwon Group Indah Mall Food Precinct - 2nd Floor Plan Areas PAK001-GPRES-001-3 +2 .40 +1 .80 +1 .20 +0 .65 +0 .15 +3 .00 PR EM IER E 48 SE AT S ±0 .00 +2 .40 +1 .80 +1 .20 +0 .65 +0 .15 +3 .00 PR EM IER E 48 SE AT S ±0 .00 STU DIO15 2SE AT S ±0 .00 STU DIO15 2SE AT S ±0 .00 +2 .40 +1 .80 +1 .20 +0 .65 +0 .15 +3 .00 PR EM IER E 48 SE AT S ±0 .00 +2 .40 +1 .80 +1 .20 +0 .65 +0 .15 +3 .00 PR EM IER E 48 SE AT S ±0 .00 TS.00 STU DIO13 5 SE AT S ±0 .00 2000054 80 0000 80 0020 80 0020 80 0000 BREAK ER PANEL BDD LOUV RE 7300x 3000 EXHA UST ATTE NUAT OR LOUV RE 6900x 3000 INLET ATTE NUAT OR INLET ATTE NUAT OR LOUV RE 7300x 3000 INLET ATTE NUAT OR GE NS ET GE NS ET GE NS ET GE NS ET GE NS ET GE NS ET DT DT DT OFT DT DT DT 2000k VA 2000k VA 2000k VA 2000k VA 2000k VA 2000k VA 1500l tr 2000 ltr 2000 ltr 2000 ltr 2000 ltr 2000 ltr 2000 ltr H.3 H.4 H.4 ' H.5 H.A H.B H.C H.D H.E H.F H.G H.H H.I SHOP APPROX. AREA 1106 m² ENTERTAINMENT TENANCY APPROX. AREA 1126 m² ENTERTAINMENT TENANCY APPROX. AREA 224 m² RESTAURANT APPROX. AREA 225 m² RESTAURANT APPROX. AREA 243 m² RESTAURANT APPROX. AREA 61 m² RESTAURANT APPROX. AREA 223 m² RESTAURANT APPROX. AREA 231 m² RESTAURANT APPROX. AREA 170 m² RESTAURANT APPROX. AREA 214 m² RESTAURANT APPROX. AREA 311 m² RESTAURANT APPROX. AREA 214 m² RESTAURANT APPROX. AREA 290 m² RESTAURANT APPROX. AREA 409 m² RESTAURANTAPPROX. AREA 229 m² RESTAURANT APPROX. AREA 246 m² RESTAURANT APPROX. AREA 187 m² RESTAURANT APPROX. AREA 168 m² RESTAURANT APPROX. AREA 193 m² RESTAURANT APPROX. AREA 354 m² RESTAURANT APPROX. AREA 210 m² RESTAURANT APPROX. AREA 103 m² RESTAURANT APPROX. AREA 211 m² RESTAURANT APPROX. AREA 165 m² VOID APPROX. AREA 142 m² VOID APPROX. AREA 163 m² VOID APPROX. AREA 149 m² RESTAURANT APPROX. AREA 61 m² RESTAURANT APPROX. AREA 168 m² RESTAURANT APPROX. AREA 318 m² RESTAURANT APPROX. AREA 127 m² RESTAURANT APPROX. AREA 281 m² RESTAURANT APPROX. AREA 166 m² RESTAURANT APPROX. AREA 86 m² RESTAURANT APPROX. AREA 175 m² RESTAURANT APPROX. AREA 101 m² RESTAURANT APPROX. AREA 414 m² RESTAURANT APPROX. AREA 491 m² RESTAURANT APPROX. AREA 183 m² FOOD HALL SEATING APPROX. AREA 173 m² FOOD HALL SEATING APPROX. AREA 94 m² FOOD HALL SEATING APPROX. AREA 65 m² FOOD HALL SEATING APPROX. AREA 41 m² FOOD HALL SEATING APPROX. AREA 81 m² FOOD HALL SEATING APPROX. AREA 32 m² FOOD HALL SEATING APPROX. AREA 87 m² FOOD HALL SEATING APPROX. AREA 53 m² FOOD HALL SEATING APPROX. AREA 46 m² FOOD HALL SEATING APPROX. AREA 50 m² FOOD HALL SEATING APPROX. AREA 15 m² FOOD HALL SEATING APPROX. AREA 128 m² FOOD HALL SEATING APPROX. AREA 83 m² FOOD HALL SEATING APPROX. AREA 26 m² FOOD HALL SEATING APPROX. AREA 85 m² FOOD HALL SEATING APPROX. AREA 36 m² RESTAURANT SEATING APPROX. AREA 45 m² RESTAURANT SEATING APPROX. AREA 47 m² RESTAURANT SEATING APPROX. AREA 41 m² RESTAURANT SEATING APPROX. AREA 38 m² RESTAURANT SEATING APPROX. AREA 40 m² RESTAURANT SEATING APPROX. AREA 72 m² RESTAURANT SEATING APPROX. AREA 19 m² RESTAURANT SEATING APPROX. AREA 21 m² RESTAURANT SEATING APPROX. AREA 77 m² RESTAURANT SEATING APPROX. AREA 55 m² RESTAURANT SEATING APPROX. AREA 36 m² RESTAURANT SEATING APPROX. AREA 44 m² RESTAURANT SEATING APPROX. AREA 29 m² RESTAURANT SEATING APPROX. AREA 95 m² ENTERTAINMENT TENANCY RELOCATED TOILETS STAFF CHANGING RELOCATED TOILETS TENANCY 09 APPROX. AREA 55m² TENANCY 08 APPROX. AREA 55m² TENANCY 10 APPROX. AREA 50m² TENANCY 11 APPROX. AREA 70m² TENANCY 12 APPROX. AREA 40m² TENANCY 13 APPROX. AREA 40m² TENANCY 06 APPROX. AREA 60m² TENANCY 07 APPROX. AREA 60m² TENANCY 01 APPROX. AREA 85m² TENANCY 02 APPROX. AREA 35m² TENANCY 03 APPROX. AREA 65m² TENANCY 05 APPROX. AREA 40m² TENANCY 04 APPROX. AREA 60m² KIOSKS WATER FEATURE MARKETWALK KIOSKS SEATING POD KIOSKS OUTDOOR SEATING ZONES TENANCY WITH ACCESS FROM OUTDOOR WALKWAY TENANCY WITH ACCESS FROM OUTDOOR WALKWAY KIOSKS SEATING PODS WATER FEATURE KIOSKS WATER FEATURE SEATING PODS SHOPFRONT SET BACK 3m FROM LEASE LINE KIOSKS KIOSKS COLOUR KEY ENTERTAINMENT TENANCY FOOD HALL SEATING FOOD HALL TENANCY KIOSK RESTAURANT RESTAURANT SEATING SERVICE/BOH VOID WATER FEATURE FOOD & BEVERAGE TENANCIES 1. BURGER 85m² 2. JUICE 35m² 3. CHICKEN 65m² 4. COFFEE/CAKES 60m² 5. ICE CREAM 40m² 6. SALAD 60m² 7. ITALIAN 60m² 8. JAPANESE 55m² 9. NOODLE 55m² 10. MIDDLE EASTERN 50m² 11. MEXICAN 70m² 12. SEAFOOD 40m² 13. INDIAN 40m² LEVEL 2 ROOM AREA SCHEDULE NAME TOTAL AREA ENTERTAINMENT TENANCY 2327 m² FOOD HALL SEATING 1241 m² FOOD HALL TENANCY 684 m² KIOSK 165 m² RESTAURANT 7252 m² RESTAURANT SEATING 600 m² SERVICE/BOH 2241 m² VOID 470 m² WATER FEATURE 220 m² 15200 m² 715 m² Pakuwon Group Indah Mall Food Precinct - Internal View 4 (Option B) PAK001-GPRES-001-3 ndah Mall Food Precinct - Internal View 5 (Option B) K001-GPRES-001-3 Pakuwon Group Indah Mall Food Precinct - 2nd Floor Mezzanine Plan Areas PAK001-GPRES-001-3 E E E E E E SL SL FL 800 1200 500 750 1200 500 1200 GENSE T ROOM GEN SET ROO M 20 00.0 0 2000054 80 0000 80 0020 80 0020 80 0000 SUBSTATION-8 SUBSTATION-9 LPG AC APPROX. AREA 340 m² RESTAURANT APPROX. AREA 661 m² RESTAURANT APPROX. AREA 357 m² RESTAURANT APPROX. AREA 266 m² RESTAURANT APPROX. AREA 164 m² RESTAURANT APPROX. AREA 190 m² RESTAURANT APPROX. AREA 294 m² RESTAURANT APPROX. AREA 137 m² RESTAURANT APPROX. AREA 196 m² RESTAURANT APPROX. AREA 730 m² RESTAURANT APPROX. AREA 389 m² RESTAURANT APPROX. AREA 222 m² RESTAURANT APPROX. AREA 148 m² RESTAURANT APPROX. AREA 206 m² RESTAURANT APPROX. AREA 63 m² RESTAURANT SEATING APPROX. AREA 130 m² RESTAURANT SEATING APPROX. AREA 16 m² RESTAURANT SEATING APPROX. AREA 20 m² RESTAURANT SEATING APPROX. AREA 65 m² RESTAURANT SEATING APPROX. AREA 61 m² RESTAURANT SEATING APPROX. AREA 14 m² RESTAURANT SEATING APPROX. AREA 118 m² RESTAURANT APPROX. AREA 38 m² RESTAURANT SEATING APPROX. AREA 112 m² RESTAURANT SEATING APPROX. AREA 43 m² RESTAURANT SEATING APPROX. AREA 250 m² RESTAURANT APPROX. AREA 172 m² RESTAURANT APPROX. AREA 241 m² RESTAURANT APPROX. AREA 28 m² RESTAURANT SEATING APPROX. AREA 18 m² RESTAURANT SEATING APPROX. AREA 12 m² RESTAURANT SEATING APPROX. AREA 108 m² RESTAURANT APPROX. AREA 118 m² RESTAURANT APPROX. AREA 147 m² RESTAURANT APPROX. AREA 191 m² RESTAURANT APPROX. AREA 156 m² RESTAURANT APPROX. AREA 113 m² RESTAURANT APPROX. AREA 1061 m² ENTERTAINMENT TENANCY APPROX. AREA 146 m² RESTAURANT SEATING APPROX. AREA 126 m² RESTAURANT SEATING APPROX. AREA 120 m² RESTAURANT PREFERRED TENANCY LINE BRIDGE BRIDGE TENANCY LINE BELOW BRIDGE TO TENANCY RE-CONFIGURE ES CA LA TO R RE-ALIGN ESCALATOR ATM 'S KARAOKE COLOUR KEY ENTERTAINMENT TENANCY RESTAURANT RESTAURANT SEATING SERVICE/BOH LEVEL 2 MEZZANINE ROOM AREA SCHEDULE NAME TOTAL AREA ENTERTAINMENT TENANCY 1061 m² RESTAURANT 6033 m² RESTAURANT SEATING 893 m² SERVICE/BOH 1708 m² 9695 m² Pakuwon Group Indah Mall Food Precinct - Internal View 1 (Option B) PAK001-GPRES-001-3 17
- 11. RED commenced the UNSW Retail Masterplanning project with an analysis of retail and F&B competition followed by an assessment of the different retail zones round the campus This planning overview was used to plan each retail precinct in more detail. Once the precinct masterplan was approved, RED designed the interior for the refurbishment of the below ground precinct. The design concept extended to the atrium and landscaped gardens on ground level, creating a multi-layered dining experience with indoor and outdoor seating. UNSW CASE STUDY 8 University of NSW Sydney NSW Gate 2 • 7am - 9pm • Retail servicing adjacent apartments The Blockhouse • 7am - 3pm peak lunch trade • Convenience • Services Quadrangle • 7am - 5pm • Food after 5pm • Grab ‘n’ go • Convenience • Services Retail Street • 7am - 5pm • Food after 5pm • Grab ‘n’ go • Convenience • Services Mathews Food Court • 7am - 3pm peak lunch trade • 5pm-9pm functions Off campus retail after hour for food, groceries, liquor etc Off campus retail after hour for food, groceries, liquor etc Campus Retail Apartments one the major advantages of working with RED is our diverse skill base which goes much further than masterplanning, architecture and interior design. For our unSW project, our graphics team designed new precinct brand identities that complemented the look and feel of each precinct, and served to create strong retail and F&B destinations around the campus. > Case Study 2: unSW Randwick Campus Precinct Branding and Signage 26 e. 29RED CREDEnTialS_EDuCaTion_SouThERnCRoSSunivERSiTy Precinct Branding and Signage Signage application identifying each section. Same logo, but used in many different ways to make that section unique. 18 19
- 12. The Icon Complex in Hobart, Tasmania will be the new premium retail destination for the city with a basement Food Emporium. RED were engaged to develop the interior design of the food level and shopping mall, along with the branding of the Food Emporium. ICON COMPLEX CASE STUDY 9 Icon Complex Hobart TAS Food Emporium Brand Concept KAL001-GPRES002 ConCEPt mporium cept EPt FANCY FILLINGS SUMO SALAD MEXICAN GUZMAN Y GOMEZ GREEK GRILL OFFER HUXTABURGER CHARLIE & CO BURGERS SNAG STAND KOKO BLACK JACKMAN AND ROSS HILL STREET BIG BARGAIN WINE SHOP MYER FOREVER NEW MARCS CUE ZARA COUNTRY ROAD WITCHERY SEED UPPER UPPER WITCHERY FASHION FOREVER NEW FASHION TOILETS HILL STREET PRODUCE JACKMAN & ROSS BAKERY TOILETS UPPER LEVEL FOOD LEVEL Suspended Signagectory y functions promotion ores imagery h store is right hand also y in whether motions or tenancy. Food Emporium Brand Concept KAL001-GPRES002 ConCEPt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Typefaces PRIMARY - Helvetica Neue FOOD EMPORIUM - Sommet Slab Regular AaBbCc0123* AaBbCc0123* Helvetica neue is the primary font used in relation to the upper levels of the store. Slab Regular is to be used as the primary typeface in the Food Emporium level. Food Emporium Brand Concept KAL001-GPRES002 ConCEPt C 100 C 85 C 25 PAntonE 158CPAntonE 298CPAntonE 432C R 208 R 116 R 45 M 70 M 0 M 0 G 84 G 165 G 52 Y 100 Y 0 Y 0 B 56 B 205 B 55 K 100 K 10 K 80 Typefaces PRIMARY COLOUR neutral blue grey used across store. A colour that will complement individual store branding /promotions. COMPLIMENTARY COLOURS A cool blue colour used across upper levels. While warm burnt orange used in across the Food Emporium level. Food Emporium Brand Concept KAL001-GPRES002 ConCEPt TOILETS TOILETS Decal Graphics COLUMN OVERSIZED TYPOGRAPHY & SYMBOLS Food Emporium Brand Concept KAL001-GPRES002 ConCEPt TOILETS TOILETS Decal Graphics COLUMN OVERSIZED TYPOGRAPHY & SYMBOLS Food Emporium Brand Concept KAL001-GPRES002 ConCEPt PARTITIONING Decal Graphics Food Emporium Brand Concept KAL001-GPRES002 ConCEPt MURAL Decal Graphics Food Emporium Interior View 02 KAL001-GPRES002 ConCEPt Food Emporium Interior View 03 KAL001-GPRES002 ConCEPt Food Emporium Interior View 04 KAL001-GPRES002 ConCEPt Food Emporium Interior View 05 KAL001-GPRES002 ConCEPt 20 21
- 13. Red Design Group developed a profitable retail design solution that incorporated the client, Southern Cross Station Pty Ltd’s 20 year vision, KPMG financial modelling, along with Grimshaw Architects’ existing design restrictions. The retail offer within Southern Cross Station has been reconfigured to meet the needs of the ever expanding number of customers who use the Station as a central hub. To meet this growing retail demand a master plan was developed with 3 new retail precincts divided into seven zones – offering an even broader range of products and services and opening up new opportunities for retailers who wanted to cash in on this growth opportunity. SOUTHERN CROSS CASE STUDY 10 Southern Cross Station Melbourne VIC 22 23
- 14. LET’S CONNECT OFFICES MELBOURNE Level 12, 160 Queen Street Melbourne VIC 3000 Australia T +61 3 9693 2500 E info@redgp.com HO CHI MINH CITY Level 12A, Vincom Centre 47 Ly Tu Trong Street District 1 HCMC Vietnam For Vietnam enquiries contact: Rhys Mullarvey Regional Manager Asia Pacific M +84 169 6081935 E rhys.mullarvey@redgp.com redgp.com