Red Design Group provides retail design services including branding, interior design, architecture, and customer experience design. They have extensive experience working with major retailers on store design projects. The document outlines their design approach and provides case studies summarizing store design projects for clients such as Uniqlo, Henry Bucks, Wine Republic, Mecca Maxima, and Toyota.

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ATU
RED
RETAIL

2. Our Design Approach
Good Design
LOOKS GREAT.
GREAT DESIGN
performs.
RED brings a powerful combination of design
creativity and 16 years of industry experience
to give your business a point of difference.
Our design team blends branding, planning,
interior design and architecture to create
a better customer experience. We aim to
increase visitation, brand loyalty and
improve financial performance.
CUSTOMER
EXPERIENCE
MARKET
ANALYSIS
FINANCIAL
METRICS
DOCUMENTATION
Customer insights
Competitors
Design strategy
Brand positioning
Brand identity
Signage & graphics
Uniforms & menus
Marketing
Conceptual
Planning
Architecture
Lighting
Finishes
FF+E schedule
Journey mapping
Interactive digital
Digital interaction
Content design
Customer service
Fitout drawings
Construction drawings
Signage & graphics
Digital, video &
animations
Revenue
Return per sqm & ROI
Footfall & dwell time
Average spend
Membership
DESIGN
THE BRAND
DESIGN
THE SPACE
YOUR
CUSTOMER

3. UNIQLO
CASE STUDY 1
Uniqlo partnered with Red
Design Group to implement
their international flagship
format throughout four
levels of the 2900m2
retail
store within Emporium
Melbourne, before moving
into an Australia-wide roll
out of more than 16 stores.
UNIQLO
Melbourne VIC

4. Trading in Melbourne
since 1890, Henry Bucks
embarked on a journey
that has reinvented their
brand through design led
and generational change
to make it more relevant
to a broader younger
demographic.
Henry Bucks Collins Street
Melbourne VIC
HENRY BUCKS
CASE STUDY 2

5. Crown Melbourne Promenade
& Western Entrance
Bistro Guillaume
Crown Melbourne Retail Street
“I think we’ve struck an
excellent balance between
a contemporary and innovative
space, while retaining what
Henry Bucks represents to
our loyal customers.”
TIM J CECIL – CEO, HENRY BUCKS
HENRY BUCKS
CASE STUDY 2
Henry Bucks Collins Street
Melbourne VIC

6. Positioned in the art grunge scene of Melbourne’s iconic
Brunswick Street, Fitzroy, Wine Republic is a new concept
store redefining the humble bottle shop.
With the rise of the inner city craft markets and Fitzroy’s
established reputation for street art, our aim was to
introduce an arts focus incorporating sculptural talking
points, illustrations and visual merchandising.
WINE REPUBLIC
CASE STUDY 3
Wine Republic
Fitzroy VIC

7. Mecca Maxima is
an Australian brand
synonymous with a curated
offering of the best global
cosmetics. Red Design Group
was engaged to support the
roll-out of the new Mecca
Maxima brand, a one-stop
beauty customer experience,
across different formats
including department
store concessions, airport
tenancies, and stand-alone
stores.
MECCA
MAXIMA
CASE STUDY 4
Mecca Maxima
Chadstone VIC
Mecca Maxima
Eastland VIC

8. Brickworks Building Products is one of
Australia’s largest and most diverse building
material manufacturers. The company has built
an enduring reputation through innovation,
professionalism and continuously dependable
products and services.
Externally the architecture encourages customer
engagement, incorporating Brickworks’ external
building materials with clear navigational
signage supported by product branding to ensure
customers are clearly guided to the entry.
BRICKWORKS
CASE STUDY 5
Brickworks
Brisbane QLD
Mecca Maxima
Eastland VIC

9. Our brief was to elevate the
Rogerseller brand beyond
the reach of competitors,
redefining the bathroom
showroom market while
retaining existing, and
attracting new customers.
We wanted to play on the
juxtaposition of an urban
grunge setting in industrial
Richmond, inserting a layer
of slick design into the
historic building envelope
and functional venue that
is welcoming, luxurious and
comfortable.
Rogerseller
Richmond VIC
ROGERSELLER
CASE STUDY 6

10. “We wanted to play
on the juxtaposition
of an urban grunge
setting in industrial
Richmond, inserting
a layer of slick
design into the
historic building
envelope.”
COLIN BELL, RED
ROGERSELLER
CASE STUDY 6
Rogerseller
Richmond VIC

11. When Toyota decided to go to locations where the customer
shops rather than the traditional dealership model, it
commissioned the Red Design Group to design the first
Toyota Shopping Centre Retail Store at Rouse Hill.
The interior is inspired by the product, bringing the curved
shape and form of the vehicles into the overall interior
and joinery items of the showroom The space delivers
a welcoming environment where the store becomes the
canvas for the product and the customers can learn, view
and interact with the vehicles through the use of kiosks and
digital screens.
Toyota
Rouse Hill NSW
TOYOTA
CASE STUDY 7

12. MYER
CASE STUDY 8
Myer is an organisation that
Red Design Group has a long
history of supporting with
interior design services.
We have completed over
50 projects with this
iconic department store
– the most recent being
the refurbishment of the
Basement, ground floor and
level three of its Melbourne
flagship store as part of a
$300mil major make-over.
Myer Bourke Street
Melbourne VIC

13. MYER
CASE STUDY 8
Myer Bourke Street
Melbourne VIC

14. Mimco Chadstone
Melbourne VIC
“The unique slatted ceiling
cleverly disguises a grid
which allows products
to be hung from above
anywhere in the store.”
DARREN HOSE, RED
The brief was to redesign
eight boutiques and design
two new outlets with the
objective of elevating the
brand in the market place
without losing the distinct
personality of each store.
Unlike most retail chains
where replication of design
is paramount, the
uniqueness of each Mimco
boutique created challenges
in terms of product ranging.
No two stores are the same,
nor are their fixtures and
fittings.
MIMCO
CASE STUDY 9

15. Oroton Collins Street
Melbourne VIC
The Oroton store interiors reflect the core principles
of the product itself: quality, classicism, and longevity of
style. One unique element, inspired by the Oroton product
range, is a feature wall consisting of three-dimensional
tiles symbolising the ‘O’ jacquard design made famous
in the lining of each Oroton bag.
OROTON
CASE STUDY 10

16. Red Design Group were
commissioned to work on
Project Energise, a strategic
plan to reinvigorate the
business nationally through
brand re-positioning, new
products, and a new store
format.
Three store layouts were
developed to suit different
locations and environments:
a small CBD store, a medium
sized suburban store and
a large suburban store
with fuel.
7 ELEVEN
CASE STUDY 11

17. Our client wanted the store
to be edgy, humorous, and
uniquely charismatic to
highlight the whimsical
nature of the product. It was
not to be simply a shop, it
had to be a destination and
an experience.
THE CANDY ROOM
CASE STUDY 12
The Candy Room
Melbourne VIC

18. Red Design Group designed the interiors and brand
identity for this flagship store with the understanding
that their client wanted to create an upmarket, boutique-
style pharmacy. The client sought to emulate the European
apothecary and target a discerning, style-conscious
customer, delivering personalised prescriptions.
BLUE GOOSE
CASE STUDY 13
Blue Goose
Melbourne VIC

19. Melbourne Museum is a
key part of the Museum
Victoria’s family of venues
which attracts an average
of 2,282 visitors per day
– Victorian families, school
groups, interstate and
international visitors being
its key audiences.
MELBOURNE
MUSEUM
CASE STUDY 14
Melbourne Museum
VIC

20. This Australian brand is a retail food concept based on
organic and natural foods which provide a healthier way of
life. Red Design Group worked on bringing together over 30
stores around the eastern states of Australia. Using natural
materials to create a rustic, market feel, the overall result is
a unique blend of products that promote a healthier, more
sustainable lifestyle.
Macro Wholefoods
Richmond VIC
MACRO
WHOLEFOODS
CASE STUDY 15

21. LET’S CONNECT
OFFICES
MELBOURNE
Level 12, 160 Queen Street
Melbourne VIC 3000
Australia
T +61 3 9693 2500
E info@redgp.com
HO CHI MINH CITY
Level 12A, Vincom Centre
47 Ly Tu Trong Street
District 1 HCMC Vietnam
For Vietnam enquiries contact:
Rhys Mullarvey
Regional Manager Asia Pacific
M +84 169 6081935
E rhys.mullarvey@redgp.com
redgp.com

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