Red Design Group - Retail Rollout Credentials Document Part of the new Featured series www.redgp.com

1. FE
ATU
RED
RETAILROLLOUT

2. Our Design Approach
Good Design
LOOKS GREAT.
GREAT DESIGN
performs.
RED brings a powerful combination of design
creativity and 16 years of industry experience
to give your business a point of difference.
Our design team blends branding, planning,
interior design and architecture to create
a better customer experience. We aim to
increase visitation, brand loyalty and
improve financial performance.
CUSTOMER
EXPERIENCE
MARKET
ANALYSIS
FINANCIAL
METRICS
DOCUMENTATION
Customer insights
Competitors
Design strategy
Brand positioning
Brand identity
Signage & graphics
Uniforms & menus
Marketing
Conceptual
Planning
Architecture
Lighting
Finishes
FF+E schedule
Journey mapping
Interactive digital
Digital interaction
Content design
Customer service
Fitout drawings
Construction drawings
Signage & graphics
Digital, video &
animations
Revenue
Return per sqm & ROI
Footfall & dwell time
Average spend
Membership
DESIGN
THE BRAND
DESIGN
THE SPACE
YOUR
CUSTOMER

3. UNIQLO
CASE STUDY 1
Uniqlo partnered with Red
Design Group to implement
their international flagship
format throughout four
levels of the 2900m2
retail
store within Emporium
Melbourne, before moving
into an Australia-wide roll
out of more than 16 stores.
UNIQLO
Melbourne VIC

4. Mecca Maxima is
an Australian brand
synonymous with a curated
offering of the best global
cosmetics. Red Design Group
was engaged to support the
roll-out of the new Mecca
Maxima brand, a one-stop
beauty customer experience,
across different formats
including department
store concessions, airport
tenancies, and stand-alone
stores.
MECCA
MAXIMA
CASE STUDY 2
Mecca Maxima
Chadstone VIC
Mecca Maxima
Eastland VIC

5. Applying a generic concept to over 50 store rollouts for
Loreal brands including Kiehls, YSL, Giorgio Armani and
Lancome tenancies.
including Department store concessions within major
shopping centres and stand alone stores.
KIEHL’S
CASE STUDY 3
Kiehl’s
Melbourne VIC

6. New Balance Australia partnered with Red Design Group to
implement the global design standard into some of Australia
most notable fashion destinations; Chadstone Shopping
Centre and Melbourne Central.
The partnership involved the rollout of the flagship and
outlet design nationwide across Australia.
New Balance
Chadstone VIC
NEW BALANCE
CASE STUDY 4

7. Brickworks Building Products is one of
Australia’s largest and most diverse building
material manufacturers. The company has built
an enduring reputation through innovation,
professionalism and continuously dependable
products and services.
Externally the architecture encourages customer
engagement, incorporating Brickworks’ external
building materials with clear navigational
signage supported by product branding to ensure
customers are clearly guided to the entry.
BRICKWORKS
CASE STUDY 5
Brickworks
Brisbane QLD
Mecca Maxima
Eastland VIC

8. Portmans is one of Australia’s most iconic fashion brands
with 130 stores in Australia and New Zealand. Red Design
Group won a competitive pitch to reinvigorate the brand and
to have the opportunity to work on their flagship site on
Sydney’s Pitt Street Mall.
The existing conditions of the site were exploited by
exposing the slab ceiling and concrete walls to give the
space a rawness which contrasts with the softness and
femininity of the clothes. With the Portmans brand defined
as “fearlessly feminine – glamorous and playful” we wanted
to reflect the richness of the materials while still maintaining
a blank enough canvas for the VM team..
Portmans
Sydney NSW
PORTMANS
CASE STUDY 6

9. This Australian brand is a retail food concept based on
organic and natural foods which provide a healthier way of
life. Red Design Group worked on bringing together over 30
stores around the eastern states of Australia. Using natural
materials to create a rustic, market feel, the overall result is
a unique blend of products that promote a healthier, more
sustainable lifestyle.
Macro Wholefoods
Richmond VIC
MACRO
WHOLEFOODS
CASE STUDY 7

10. Myer is an organisation that
Red Design Group has a long
history of supporting with
interior design services.
We have completed over
50 projects with this
iconic department store
– the most recent being
the refurbishment of the
Basement, ground floor and
level three of its Melbourne
flagship store as part of a
$300mil major make-over.
MYER
CASE STUDY 8
Myer Bourke Street
Melbourne VIC

11. MYER
CASE STUDY 8
Myer Bourke Street
Melbourne VIC

12. Established in 1849 in
Adelaide, Harris Scarfe is
one of Australia’s oldest
department stores with
more than 50 stores
nationwide.
Having worked with Red
Design Group on over
150 stores over a period
of10 years, Harris Scarfe
approached us to redefine
the brand in their home
state with the new flagship
store in Rundle Place. Set
over 2 levels, the 9000m2
store is the biggest HS in the
country.
Harris Scarfe
Adelaide SA
HARRIS
SCARFE
CASE STUDY 9

13. HARRIS
SCARFE
CASE STUDY 9
Harris Scarfe
Adelaide SA

14. Oroton Collins Street
Melbourne VIC
The Oroton store interiors reflect the core
principles of the product itself: quality,
classicism, and longevity of style. One unique
element, inspired by the Oroton product range,
is a feature wall consisting of three-dimensional
tiles symbolising the ‘O’ jacquard design made
famous in the lining of each Oroton bag.
OROTON
CASE STUDY 10

15. Mimco Chadstone
Melbourne VIC
“The unique slatted ceiling
cleverly disguises a grid
which allows products
to be hung from above
anywhere in the store.”
DARREN HOSE, RED
The brief was to redesign
eight boutiques and design
two new outlets with the
objective of elevating the
brand in the market place
without losing the distinct
personality of each store.
Unlike most retail chains
where replication of design
is paramount, the
uniqueness of each Mimco
boutique created challenges
in terms of product ranging.
No two stores are the same,
nor are their fixtures and
fittings.
MIMCO
CASE STUDY 11

16. Red Design Group were
commissioned to work on
Project Energise, a strategic
plan to reinvigorate the
business nationally through
brand re-positioning, new
products, and a new store
format.
Three store layouts were
developed to suit different
locations and environments:
a small CBD store, a medium
sized suburban store and
a large suburban store
with fuel.
7 ELEVEN
CASE STUDY 12

17. Matahari Indonesia
Matahari is Indonesia’s
leading multi-format retailer
with a store network of
80 department stores,
36 hypermarkets,
32 supermarkets, 39
health and beauty centres
and more than 90 family
entertainment centres.
Red Design Group worked
with the department store
division to create a new
interior design concept and
brand.
MATAHARI
CASE STUDY 4

18. The 880m2 design of Harris Scarfe’s sub-brand store, HS
Home in Springvale, Victoria, is a destination in proportion,
brand offer and customer experience. The contemporary
design builds on previous ideas successfully applied to
the design of the HS Home store in Adelaide’s Gepps Cross
Homemaker Centre, although this project is pitched at a
younger shopper.
HS HOME
CASE STUDY 14
HS Home Melbourne VIC

19. Positioned in the art grunge scene of Melbourne’s iconic
Brunswick Street, Fitzroy, Wine Republic is a new concept
store redefining the humble bottle shop.
With the rise of the inner city craft markets and Fitzroy’s
established reputation for street art, our aim was to
introduce an arts focus incorporating sculptural talking
points, illustrations and visual merchandising.
WINE REPUBLIC
CASE STUDY 15
Wine Republic
Fitzroy VIC

20. LET’S CONNECT
OFFICES
MELBOURNE
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Melbourne VIC 3000
Australia
T +61 3 9693 2500
E info@redgp.com
HO CHI MINH CITY
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47 Ly Tu Trong Street
District 1 HCMC Vietnam
For Vietnam enquiries contact:
Rhys Mullarvey
Regional Manager Asia Pacific
M +84 169 6081935
E rhys.mullarvey@redgp.com
redgp.com

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ATU
RED