The document provides an overview of Design Group, an integrated design firm that connects all design disciplines to create experiences. It discusses the company's 4D Solutions approach including brand strategy, visual communications, digital design, and branded environments. It also outlines the SHINE process used by Design Group, and provides a case study example involving work for John Morrell and Fragrance & Flavor Intelligence. The document concludes with a section about what inspires the company during team-building activities like antiquing.
4. 4
Overview
Father of Ruttle is Andrew Ruttle. Its Categorized under Graphic
Designers. Our records show it was established in 1996 and incorporated
in Ohio. Current estimates show this company has an annual revenue of
$500,000 to $1 million and employs a staff of approximately 5 to 10
RDG connects all design disciplines to create integrated design
experiences – from the digital space to the physical space, we uncover
human-centered solutions that drive results through processes and
collaboration in a redefined way. We make your brands more powerful
through strategic communication design. Our Industries are Multimedia,
Graphic Design and Business Services
5. 5
Business Information
Location
Type
United States of America
1
Year
Established
1996
2
Annual
Revenue
Estimate
$500,000 to $1 million
3
Employees 5 to 10
4
Business
Categories
Graphic Designers in Cincinnati, OH
Commercial Art And Graphic Design
5
15. 15
SHINE Process Option Slide
S
H
I
N
E
SIFT &
STRATEGIZE
HONE IN
IDEATE &
COLLABORATE
NEARLY
THERE
EXECUTE
EXPERIENCE
16. 16
SHINE Process
Experience RDG’s SHINE Process to shed the best light on your brand – creating compelling, smart
experiences for your brand!
S
H
I
N
E
Sift & StrategizeS
We’re on our way, pouring over Business Goals, Strategy,
Discovery and Planning. RDG provides competitive analysis/
audits, target persona identification and brand insights exercises
Hone InH
We’re narrowing our approach by determining the appropriate
RDG 4D Solutions to accomplish brand and business goals. RDG
researches and identifies which deliverables will create the most
ideal experience and ROI
Ideate & CollaborateI
We’re creating experiences together by conceptualization and
utilizing the UX Iteration Cycle. RDG works in highly collaborative
manner, both our team and yours, to ensure that we’re aligning
with your goals
Nearly ThereN
We’re heading to the finishing line on time and budget. RDG’s
polish mode kicks in with internal revisions, iteration (UX), testing
and refinement to get the brand experience just right
Execute ExperienceE
We’re off to the races! RDG is super focused with the release
of the thoughtfully crafted experience and managing all the
touchpoints – analyzing responses to further enhance the
brand experience
18. 18
Case Study
1D
2D
3D
4D
Branded Strategy –
John Morrel
2D Visual
Communication –
Fragrance & Flavor
Intelligence (FFI)
Branded
Environments –
Tide Road Show
Digital Design –
FFI (Color Wheel App)
In the crowded consumer market, John Morrell wasn’t making much noise. RDG boosted John Morrell’s
brand shelf presence and increased market shares by creating a brand identity that outshined the
competition. Keeping the heritage and community that John Morrell is known for, RDG retained
their established equity and brought forth a more friendly, approachable brand experience from store
to kitchen!
RDG worked closely with the FFI global team to craft visual identity and communications to sell their
capabilities to global P&G brands, helping visualize future global fragrance trends. With targeting to
engage and inspire the consumer brands, RDG created a cohesive visual system through naming,
color, photography, fonts, graphics, fabrics – all this used to capture the mood and ingredients of each
trend. Herbal Essence and Olay utilized the trends to bring out specific characteristics in their brands,
like scent and packaging colors, increasing consumer awareness as well as driving higher sales
The Road show was designed to inspire, educate and sell P&G’s new brand innovations to their retail
customers. This experience must be engaging, educational, flexible, lightweight, reusable and create an
atmosphere of ‘the reveal’. RDG’s role was to collaborate to develop and create the ‘brand’ of the Road
show and design all the accompanying elements that went into each show. This Road show exceeded
projected sales, due to the excitement and success of its design
Influencing P&G’s billion dollar brands, RDG and the FFI team developed a responsive color wheel app
that enables the internal P&G client to pick a color that takes them to a specific ingredient. It transports
the client to the specific region in which the ingredient originated from, as well as a description of the
ingredient and possible color scheme to accompany the ingredient. The vision of the app was to
influence the personality of each scent for P&G brands. As a result, new brands are hitting shelves,
winning customers, and growing P&G’s market share
20. 20
What Inspires You?
Part of our culture at RDG is having a Look Forward To
Day. We do this every year as a team-building day where
we get out of the office and do something fun and inspiring.
This year the theme we chose was antiques. What is it
about them that we find so interesting and inspiring? So we
set out to find out!
To keep up with our antique theme, we ate lunch at Taft’s
Ale House. The historic church went through a massive
renovation but the original charm and artistry were left
intact when the building was converted into a well-designed
brewpub where you can enjoy a drink and some comfort
food. Our day ended at Riverside Centre Antique Mall,
an eclectic mix of antiques, retro items, and kitschy
collectables that we enjoyed sifting through. We found a
few treasures but mostly enjoyed the uniqueness of the
items and the stories they told.
Being in a creative industry, we’re drawn to imperfections
and seeing the potential in things that others might overlook.
In a cookie-cutter world, things can get boring. At RDG we
enjoy things that are different, unpredictable, and interesting
which is exactly what we found while antiquing. With how far
technology has come, and how the world has changed, it’s
fun to see things from the past, their uniqueness,
craftsmanship, and their history. We are excited to start
planning our next Look Forward To Day and most
importantly, using our creativity to help our clients succeed!
We started by having coffee at our office in Longworth Hall,
which is listed on the National Register of Historic Places.
Our building, with its long hallways, worn out hardwood
floors, and exposed brick, serves as an inspiration in itself.
After coffee we ventured out to Wooden Nickel Antiques
located in Cincinnati’s Over-The-Rhine neighbourhood. We
found many architectural salvaged items that told a story of
their former homes, built with craftsmanship and detail that
is seen less these days.
