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The Art & Signs of Wayfinding & Signage Design

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In a customer’s mind, a branded built environment enhances a destination’s reputation, that is, the experience & value they expect to get. How can Wayfinding & Signage Design enable destinations to deliver distinctive experiences, bringing them to life through all internal & external touch-points?

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The Art & Signs of Wayfinding & Signage Design

  1. 1. The Art & Signs of Wayfinding
  2. 2. Enhancing Built Environments™Private & Confidential Enhancing Built Environments™
  3. 3. Enhancing Built Environments™Private & Confidential In a customer’s mind, a branded built environment enhances a destination’s reputation, that is, the experience & value they expect to get Enhancing Built Environments
  4. 4. Enhancing Built Environments™Private & Confidential Hence, environmental branding, wayfinding & signage design should enable destinations to deliver distinctive experiences - bringing them to life through all internal & external touch-points Enhancing Built Environments
  5. 5. Enhancing Built Environments™Private & Confidential A holistic Environmental Branding methodology would allow destinations to: • Clarify a positioning that is differentiated from competitors • Define the relationship between areas, targeting them to specific segments • Develop messaging that persuasively communicates the destination’s benefits and propositions • An experience of the destination that nurtures loyalty and/or commands a premium Enhancing Built Environments
  6. 6. Enhancing Built Environments™Private & Confidential Methodology
  7. 7. Methodology Enhancing Built Environments™Private & Confidential A holistic perspective to Wayfinding delivers an end user experience that is stress-free, enjoyable, that allows them to know where they have to go. Technology & Digital Solutions Branding Materials & Fabrication Strategy Creative & Universal Design User Insight Programme Management and Government Agency Liaison
  8. 8. Enhancing Built Environments™Private & Confidential At the same time Wayfinding should seek to create economic activity and pride in local communities. Technology & Digital Solutions Branding Materials & Fabrication Strategy Creative & Universal Design User Insight Programme Management and Government Agency Liaison Methodology
  9. 9. Enhancing Built Environments™Private & Confidential Methodology: Key Phases
  10. 10. Enhancing Built Environments™ User Insight Private & Confidential Adopt an observation and research approach to problem solving Methodology
  11. 11. Strategy Enhancing Built Environments™Private & Confidential Strategic thinking provides for objective site evaluation Acacia’s Wayfinding Strategy includes visibility studies such as Isovist and Shadow Path Analysis Methodology
  12. 12. Branding Factor branding into signage & wayfinding, extending it to all touch-points Enhancing Built Environments™Private & Confidential Methodology
  13. 13. Creative & Universal Design The design process should addresses 5 core pillars that are critical to achieving effective signage & wayfinding Enhancing Built Environments™Private & Confidential Methodology
  14. 14. Creative & Universal Design Spearhead the adoption of Universal design for people with different needs, with the following objectives: To assist urban designers and architects to better address the needs of different abilities To promote better sensitivity and innovation in Universal Design beyond minimum requirements To achieve a higher standard of Universal Design for the built environment A B C Enhancing Built Environments™Private & Confidential Methodology
  15. 15. Proactively generate new perspectives and innovative solutions Technology & Digital Solutions Enhancing Built Environments™Private & Confidential 11 digital directory and 17 digital signage over 4 shopping floors Avenue K Directory & Interactive Kiosks 360,000 sq. ft. of retail space with 7 storey of fashion and F&B mix Gateway@klia2 Directory Kiosks & Digital Signages Methodology
  16. 16. Materials & Fabrication Ensure that design intentions are being implemented through an optimal choice of materials & fabrication method Enhancing Built Environments™Private & Confidential Methodology
  17. 17. Enhancing Built Environments™Private & Confidential 1 Branding & Identity Creation 2 Wayfinding Strategy & System Development 3 Signage Design Conceptualisation/ Adaptation 4 Design Intent Drawings Package Preparation 5 Calling of tender 6 Shop drawings preparation 9 Fabrication and installation 10 Site consultation and coordination 11 Quality Control and supervision 12 Management review and handover 7 Prototype submission, assessment and recommendation 8 Vetting of Shop Drawings / PE drawings preparation and submissions Programme Management and Government Agency Liaison Acacia delivers & manages a comprehensive system of programme phases… Methodology
  18. 18. … based on customisable modules Enhancing Built Environments™Private & Confidential 3 Signage Design Conceptualisation/ Adaptation 4 Design Intent Drawings Package Preparation 5 Calling of tender Programme Management and Government Agency Liaison Methodology
  19. 19. Enhancing Built Environments™ Case Studies Private & Confidential
  20. 20. Enhancing Built Environments™Private & Confidential As a leading wayfinding consultant, Acacia has built a reputation for Enhancing Built Environments™ through innovative wayfinding, signage and branding for buildings and public spaces around the region. Case Studies
  21. 21. Singapore Night Safari Private & Confidential 01 Environment branding & wayfinding for Singapore’s no. 1 nightspot Enhancing Built Environments™Private & Confidential
  22. 22. Singex / Expo / Max Atria Private & Confidential 02 Re-position a veteran brand for a new market segment and global expansion Enhancing Built Environments™Private & Confidential
  23. 23. Sentosa Cove Private & Confidential 03 Develop wayfinding for Singapore’s most prestigious precinct Enhancing Built Environments™Private & Confidential
  24. 24. The Ascott Group Private & Confidential 04 Develop signage guidelines for the world’s largest service residence operator Enhancing Built Environments™Private & Confidential
  25. 25. Singapore Art Museum Private & Confidential Enhancing Built Environments™Private & Confidential 05 Corporate and Environment Branding for a national cultural institution
  26. 26. Hotel Fort Canning Private & Confidential 06 Environment Branding for a new hotel at Singapore’s iconic Fort Canning Enhancing Built Environments™Private & Confidential
  27. 27. Private & Confidential 07 Brand the developer of Singapore’s most branded commercial developments Raffles Quay Asset Mgt Enhancing Built Environments™Private & Confidential
  28. 28. Private & Confidential Damansara City Project name: Damansara City Mixed Development Location: Kuala Lumpur, Malaysia Client: Guocoland Enhancing Built Environments™Private & Confidential 08 Environment branding & wayfinding for a sprawling 8.5 acre integrated development & key growth catalyst for the Greater KL/Klang Valley
  29. 29. Private & Confidential Tanjong Pagar Centre Project name: Tanjong Pagar Centre Mixed Development Location: Singapore Client: Guocoland Enhancing Built Environments™Private & Confidential 09 Environment branding & wayfinding for a S$3b mixed-commercial development featuring the tallest building in Singapore
  30. 30. Private & Confidential Marina One Project name: Marina One Mixed Development Location: Singapore Client: M+S Enhancing Built Environments™Private & Confidential 10 Environment branding & wayfinding for the new gravitational epicentre of Singapore’s CBD.
  31. 31. Private & Confidential 43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com www.acacia-wayfinding.com + + Thank You

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