Red Bull has grown from being available in 1 country in 1987 to over 160 countries today. The document proposes social media campaigns to increase Red Bull's online presence and brand awareness, such as increasing Facebook fans and Twitter followers. It also suggests sponsoring college parties across campuses to promote the brand through free drinks and merchandise giveaways. The budget would cover labor costs and sponsored events/artists. Success will be evaluated using analytics from platforms like Google, Twitter, Facebook, and YouTube.