SlideShare a Scribd company logo
History
• In 1987 Red Bull
  was only available
  in 1 country.
• Today Red Bull is
  present in over 160
  countries.
• Since 1987, 30
  billion cans have
  been consumed
Company Figures
• As of the end of 2011, Red
  Bull employed 8,294 people
  in 164 countries.
• A total of 4.631 billion cans
  of Red Bull were sold
  worldwide in 2011,
  representing an increase of
  11.4% against 2010.
  Company turnover
  increased by 12.4% from
  EUR 3.785 billion to EUR
  4.253 billion.
Campaign Goals
• Show a drastic increase of
  Facebook fans.
• Build a more advanced
  blogging community.
• Greatly increase Twitter
  followers.
• Enhance the Red Bull YouTube
  channel.
  – Increase views of Red Bull
    sponsored events and athletes
    around the globe.
  • Raise overall brand awareness
    via online platforms
More with Social Media
   • Facebook Fan Page
     – Enhance SEO
     – Promotions/Coupons/Contests
     – Customer Surveys
   • Twitter
     – Enhance SEO
     – Have sponsored athletes linked to
       Red Bull page
     – Provide helpful brand information
Sponsored Athletes
 • Get the sponsored Red Bull
   athletes more involved with
   the Red Bull following.
 • Make links readily available
   on Red Bull’s social media
   platforms.
 • Get the athletes to connect
   more with the fans.
 • Show the fans how awesome
   it is to be sponsored by Red
   Bull
~ My BIG Idea ~
• Red Bull sponsored parties across college
  campuses in the USA or worldwide.
• Have the brand everywhere.
• Free drink and merch give-aways
• Allow entrance upon following conditions:
  – Must show some form of college ID
  – Must show receipt of a Red Bull product
    purchase $5 or more (only allowed to be 2 weeks
    old)
The Budget
• Free Mediums to Utilize
  – Facebook, YouTube,
    Twitter..etc
• Cost of Labor
  – We will need to pay
    employees to monitor and
    update the social media
    platforms, also for the
    concert/party idea, pay artists,
    pay for the merch handouts.
Evaluating Campaign Success
      •   Google Analytics
      •   Twitter followers
      •   Facebook fans
      •   Blog followers
      •   YouTube
          subscribers/views
It Gives You Wings
 Red Bull will continue
  to be the youthful
  energetic brand that
  so many people love.

 It gives you wïngs

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Red bull presentation new media drivers license final Anthony Richards

  • 1.
  • 2. History • In 1987 Red Bull was only available in 1 country. • Today Red Bull is present in over 160 countries. • Since 1987, 30 billion cans have been consumed
  • 3. Company Figures • As of the end of 2011, Red Bull employed 8,294 people in 164 countries. • A total of 4.631 billion cans of Red Bull were sold worldwide in 2011, representing an increase of 11.4% against 2010. Company turnover increased by 12.4% from EUR 3.785 billion to EUR 4.253 billion.
  • 4. Campaign Goals • Show a drastic increase of Facebook fans. • Build a more advanced blogging community. • Greatly increase Twitter followers. • Enhance the Red Bull YouTube channel. – Increase views of Red Bull sponsored events and athletes around the globe. • Raise overall brand awareness via online platforms
  • 5. More with Social Media • Facebook Fan Page – Enhance SEO – Promotions/Coupons/Contests – Customer Surveys • Twitter – Enhance SEO – Have sponsored athletes linked to Red Bull page – Provide helpful brand information
  • 6. Sponsored Athletes • Get the sponsored Red Bull athletes more involved with the Red Bull following. • Make links readily available on Red Bull’s social media platforms. • Get the athletes to connect more with the fans. • Show the fans how awesome it is to be sponsored by Red Bull
  • 7. ~ My BIG Idea ~ • Red Bull sponsored parties across college campuses in the USA or worldwide. • Have the brand everywhere. • Free drink and merch give-aways • Allow entrance upon following conditions: – Must show some form of college ID – Must show receipt of a Red Bull product purchase $5 or more (only allowed to be 2 weeks old)
  • 8. The Budget • Free Mediums to Utilize – Facebook, YouTube, Twitter..etc • Cost of Labor – We will need to pay employees to monitor and update the social media platforms, also for the concert/party idea, pay artists, pay for the merch handouts.
  • 9. Evaluating Campaign Success • Google Analytics • Twitter followers • Facebook fans • Blog followers • YouTube subscribers/views
  • 10. It Gives You Wings Red Bull will continue to be the youthful energetic brand that so many people love. It gives you wïngs