The media team chose Red Bull as the company to profile. Red Bull organizes many sporting events and sponsors various activities like winter sports, motocross, Formula 1, music, dance and film. The team selected three bloggers - one about snowboarding, one about up-and-coming music, and one about Formula 1 - to represent Red Bull's sponsored activities. The team's event plan aims to promote Red Bull's brand through new events like comedy nights and poker promotions to attract untapped audiences.