1. Red Bull Tribes
Media Team:
Mark Canavan
Seamus Connolly
Amy Keith
Paul O’Brien
2. About Red Bull
• The company we chose was Red Bull.
• Red Bull cover a wide range of activities and
events
• The company organise major events in the
sporting category, along with creating their
own.
• They also sponsor the creative arts such as
film.
3. Red Bull Tribes
• As Red Bull are so active in the range of activities
they sponsor or organise they have gained a
following in a number of tribes such as:
• Winter sports
• X fighters freestyle motocross
• Formula 1
• Red Bull music academy
• Dance
• Film
4. Bloggers
• We chose three bloggers that represent sports
and activities that Red Bull are involved in.
• Ronin Snowboards blog about the European
scene and the developing Russian snowboarding
scene.
• Nialler9 blogs about up and coming artists and
would be a great place to promote the Red Bull
Music Academy.
• Joe Saward was the final blogger we chose, this
was due to the quality of his blogs regarding
Formula 1.
5. Events
• Our aim through our event schedule was to personalize
the Red Bull brand.
• Currently Red Bull are associated with large scale
events in specific sectors such as the Red Bull music
academy.
• Cater to an untapped market through:
• Red Bull Comedy Nights
• Red Bull Poker Promotions
6. Team Media:
Brand: Red Bull
Twitter: Facebook:
@mediateam1 Team Media
Team Media
Linked In:
Team Connector TV
Media Blog
Wordpress Blog:
mediateam2011
Bringing a Red Bull event to a small scale level, i.e a comedy night in each town/city, would enable them to connect with a market they are not catering for and also introduce the mass public to their wide spectrum of entertainment.
