The document discusses revitalizing the CASIO brand by leveraging the successful G-Shock sub-brand. It proposes infusing CASIO's corporate brand with G-Shock's exciting, colorful image to make CASIO seem more dynamic and stylish. Key elements of the rebranding plan include launching concept stores globally, sponsoring pop-up stores at events, and using taglines that encourage consumers to capture, color and create their lives with CASIO products. The goal is to reposition CASIO as a provider of innovative, rugged electronics that enable active lifestyles.