Red Bull has been growing since 1987 and is now the top-selling energy drink worldwide. It sponsors extreme sporting events and athletes. To stay on top, it must out-innovate competitors and grow past 3 billion cans annually. Red Bull proposes monthly consumer events in large US cities featuring food, drinks, live music, extreme sports demonstrations and meet-and-greets with pro athletes. The proposed budget is $100,000-$150,000 per event to attract 10,000 people and showcase world-record stunts like a tail whip by Ronnie Renner.

1. Red Bull
energy drink
“It Gives You Wings”
Nicholas Honer
A40669207

2. Red Bull Background
• Red Bull has been growing as a brand since
created in 1987
• It is now in terms of market share the most
popular energy drink in the world, with 3
billion cans sold each year
• Red Bull also sponsors many major extreme
sporting events and athletes all over the
world

3. Obstacles and Challenges
• Challenges for Red Bull include the other
many Energy Drink Brands currently on the
market as well as new ones getting started.
• Red Bull must also stand out among the rest
of the other energy drink brands by being
bold and innovative
• Goals would include to further sales past 3
billion cans per year and to keep consumers
happy with Red Bull.

4. Event Detail
• Red Bull does a lot of sponsorships for events
already but will have to push the norms for
events and get people talking about what they
are doing.
• Events that are consumer-oriented will be the
most successful because people will leave
happy and satisfied.
• Getting people face to face with professional
athletes they know and follow already on social
media will bring them closer to Red Bull

5. Social Media
• Social Media will have a huge part in
promotion for these new events as well as
PR after the events are over
• Promotion through social media would be
the most effective method because of it
being free to Red Bull and having people
using social media tell all their friends about
an event that is coming to a city near them.

6. Feedback
• Red Bull will also be able to judge how the
events are liked by referring to their social
media sites and taking peoples comments
seriously and using them to better the next
event.
• Red Bull already hosts many unique events
where big crowds come from all over to attend
the events and many people talk good about
Red Bull for these events being put on.

7. Budget for Event
• I would propose a Budget for these special
events between 100k-150k depending on
the city and how big the venue is that they
have to set up.
• I would host an event every month in a
different large city across the united states
for the first 1 or 2 years then make way
overseas after the events are known about
worldwide.

8. Event Activity
• I would like to events to have a really laid
back party type of feel for people to become
acquainted with Red Bull and their
sponsored athletes.
• These events would have food and drinks
for everyone attending, live music, a course
for an extreme sport where pros and
amateurs may perform and meet and much
more

9. Costs Associated
• - a high estimate
• Live Music from popular performer -$20000
• Food and Drinks For Everyone in the Venue
(est.10000 people) -$50000
• Course build and take down as well as the
venue rental -$80000

10. World Record Height Tail Whip By Ronnie Renner
Sponsored event by RED BULL