Red Bull by using Social Media

1. G
r
o
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1
Marketing 14
Red Bull

2. Red bull is an energy drink
sold by Austrian company
Red Bull GmbH, created in
1987.
The company was founded
by Thai national Chaleo
Yoovidhya and Austrian
national Dietrich
Mateschitz.
Red Bull is the highest selling
energy drink in the world,
with 5.387 billion cans sold
in 2013.
Company Overview

3. “It gives you
wings"
Red Bull's slogan

5. Red Bull
• It claims to boost metabolism,
improve performance,
improve emotional status
increase concentration and
reaction speed, and increase
endurance.

6. Physical need
Social need
Individual need
Basic Human Needs:

7. Physical need
Social need
Individual need
Basic Human Needs:

8. Physical need
Social need
Individual need
Basic Human Needs:

9. Physical need
Social need
Individual need
Basic Human Needs:

12. BIKING

13. WINDSURFING

14. SNOWBOARDING

15. SKATEBOARDING

16. MOTOCRO
SS

17. SURFING

18. CLIFF DIVING

19. WINGSUIT
FLYING

22. They could attract not only the people who
love sports but also those who are not
engaged in sports.
They manage to retain the interest of the
customers.
Positive Attributes:

25. Benjamin Careathers, a
regular consumer of the
fizzy drink, sued the
company for false
advertising, arguing that
after 10 years drinking Red
Bull he neither had wings
nor enhanced athletic or
intellectual performance.

27. Old Ox Brewery VS. Red Bull

28. Jayde Dinsdale, 18,
her heart stopped
three times after
downing 10
Jagerbombs mixed
with Red Bull.

29. Chloe Leach drank
four cans of the
energy drink Red
Bull before she
collapsed and died

31. The French Health
Authority has gone one
step further by not
approving the Red Bull
product for sale in
France believing it is not
in compliance with the
country’s health and
food regulations.

32.  http://abcnews.go.com/WNT/story?id=130751
 http://www.news.com.au/finance/small-business/an-ox-is-a-
castrated-bull-red-bull-files-trademark-dispute-with-old-ox-
brewery/story-fn9evb64-1227214505828
 http://www.ukessays.com/essays/business/marketing-
management-systems-at-red-bull-business-essay.php
References: