This case study describes how Urban Junkies created an ad-funded guidebook for Absolut Vodka to promote their limited edition Absolut Masquerade gift pack. The guidebook provided editorial content on pure and hedonistic events, places, and services in London that mirrored the themes of Absolut's campaign. Through the guidebook and additional digital promotions, they exceeded expected views by 50% and had an average dwell time of over 3 minutes, helping Absolut influence target audiences to purchase the gift packs.

1. CASE STUDY
Delivering ad-funded guide books
Absolut Vodka were promoting their limited
edition Absolut Masquerade gift pack vodka;
They needed to influence tastemaker
audiences to seek out & purchase them;
With Urban Junkies, we created a guide to both
pure & hedonistic events, places and services in
London, mirroring the themes of the campaign
while also providing much sought after editorial
content;
Combined with site takeovers & daily
newsletter support, we over-delivered on
expected views by 50% and achieved an average
dwell time of over 3 minutes.