2. New Orleans Super Bowl XLVII Host Committee
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INTRODUCTION
• Mark Romig, President and CEO
• New Orleans Tourism Marketing Corp.
3. New Orleans Super Bowl XLVII Host Committee
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ABOUT THE SUPER BOWL HOST
COMMITTEE
• James Carville
Mary Matalin
• Rita Benson LeBlanc, New Orleans Saints
Dennis Lauscha, New Orleans Saints
Ben Hales, New Orleans Saints
Mike Stanfield, New Orleans Saints
• Jay Cicero, GNOSF
David Sherman, GNOSF
Ron Gardner, GNOSF
Paul Valteau, GNOSF
EXECUTIVE COMMITTEE
4. New Orleans Super Bowl XLVII Host Committee
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ABOUT THE HOST COMMITTEE
MARKETING AND SPONSORSHIP
ADDITIONAL DONORS AND HOSPITALITY PARTNERS:
Capital One Bank | Pan American Life | Seacor
Co Chairs:
Warner Williams
Bill Oliver
GNOSF Staff Liaison:
Billy Ferrante
14. New Orleans Super Bowl XLVII Host Committee
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SUPER BOWL XLVII - BACKGROUND
• Tremendous global media interest.
• More than 5,000 media accredited for Super Bowl XLVII.
• Media from more than 20 countries provided on-site
coverage from New Orleans.
15. New Orleans Super Bowl XLVII Host Committee
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SUPER BOWL XLVII
NFL Media Operations Objectives:
– To be the leader in sports and entertainment media
relations.
– Provide unparalleled assistance to media in helping
them reach our audience – the fans.
16. New Orleans Super Bowl XLVII Host Committee
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RESULTS
• We won the bid in 2009. Began organizing in 2010.
• The economic impact of the Super Bowl was $470
million.
• $14 million was our cost to put on the Super Bowl.
• 150,000 visitors in city for the week.
