The document discusses the role of media in covering human trafficking. It notes that media should provide quality, sensitive coverage to raise public awareness of the issue while connecting it to viewers' lives. It also suggests that media give victims a voice by sharing their personal stories to highlight struggles and recovery, as well as inform viewers of actions they can take and how to get involved in fighting human trafficking. The document concludes by proposing ways media can improve coverage, such as highlighting prosecutions and reducing demand campaigns.

1. ROLE OF MEDIA:
EXPLAIN HUMAN TRAFFICKING
•CHALLENGED TO PROVIDE QUALITY, SENSITIVE COVERAGE
•PUBLIC CONFUSED BY DEFINITION, AWARENESS LOW
•CONNECT WITH VIEWER: HOW DOES THIS RELATE TO ME?

2. ROLE OF MEDIA:
GIVE A VOICE TO VICTIMS
•PERSONAL, HIGHLY VISUAL STORIES ARE REMEMBERED
•UNIQUE PERSPECTIVE ONLY VICTIMS CAN BRING
•HIGHLIGHT STRUGGLES AND RECOVERY
•RESPECTFUL COVERAGE GIVES HOPE, INSPIRES CHANGE

3. ROLE OF MEDIA:
TELL VIEWERS WHAT CAN 'YOU' DO
•TOLL-FREE HOTLINE NUMBER: 1-888-373-7888
•LOOK FOR SIGNS IN YOUR COMMUNITY
•HIGHLIGHT REAL PEOPLE INVOLVED IN THE FIGHT

4. ROLE OF MEDIA:
WHAT CAN WE DO BETTER?
•HIGHLIGHT MORE ARRESTS, PROSECUTIONS
•'HOOK' FAMILIES AT HOME WITH STORIES OF VICTIMS WHO ARE
RELATABLE
•HIGHLIGHT REDUCE DEMAND CAMPAIGNS