Red Bull is an energy drink created in 1987 by Austrian entrepreneur Dietrich Mateschitz. It contains caffeine, taurine, B vitamins, and sugars. Red Bull sells over 4 billion cans annually in over 160 countries. Variants include flavors like orange, cherry, yellow, red, silver, and blue. Red Bull's marketing connects it to extreme sports and youth culture through sponsorships and branded video games. While energy drinks can pose health risks if misused, studies found typical Red Bull consumption to be generally safe.