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GlocallyNewark Social Media Presentation
GlocallyNewark.com is a blog that provides information about arts, culture, entertainment and food in Newark, NJ. It is written by experienced bloggers who are knowledgeable about what's happening in the city. The blog focuses on promoting Newark's growing social and cultural scene. It was started to fill a need for information about what to do in Newark and to promote the city's lifestyle as part of real estate and economic development. The blog has a large, educated readership and also engages its audience through social media. It generates revenue through advertising and sponsorships.
GlocallyNewark Social Media Presentation
- 2. Glocally Newark isthe premiere blog to find out about “Life” in Newark in areas of Arts, Culture, Entertainment and Food. We distinguish ourselves by having experienced bloggers with a “point-of-view” and socially-hip Newarkers in-the-know on the happenings around town. Glocally Newark is non-political, concentrating on the lifestyle in Newark and its budding social and cultural scene.
- 3. 1.  Who isGlocallyNewark.com? 2.  What is GlocallyNewark.com? 3. GlocallyNewark.com & Social Media 4. GlocallyNewark.com as a Model
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- 5. Founders of GlocallyNewark • Owners that are invested into the City of Newark’s revitalization •  Real Estate Development and Design •  Marketing and Creative Agency
- 6. How it started • “Vacuum” of information of what to do in Newark •  A promotional tool for selling and renting real estate and lifestyle in Newark •  Restaurants, Retail, Entertainment, Recreation and Culture •  Beta site launch in February 2009
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- 8. 07102 Launch Party “Physicalmeets Digital” •  Premier social event of the year, was held on June 25, 2009 •  XCLUSIVE and INVITE ONLY! •  Amazing location in downtown Newark! •  Community partner BCDC •  Sponsors •  1000 Attendees •  VIP Hour/200 Attendees •  Live Music/DJ Celebrity Appearances •  Video DJ- Sponsorship messages •  News Coverage (print, online, broadcast) /Interview Booth
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- 11. Bloggers •  20+ bloggersrepresenting different demographics of Newark The Artist The Professional The Student The Historian The Newark Native The Food Lover The Sport Fanatic Nightlife/Promoter The Fashion Addict The Community Activist
- 12. Blogger Profile Ninapilar Daniels,Culture Columnist
- 13. Readership •  SOCIALLY HIP, TECHSAVVY, & PROFESSIONAL •  Affluent, Educated, Employed and Balanced •  Gender Average household income: >$75K •  89% Attended or Graduated College 40% with Post Graduate Degree or Study •  55% Female & 45% Male Followship •  71% Hold Professional or Managerial Positions
- 14. Live Promotion Live Blogging“The turnout isamazing! Greatcoffee.” “The mayor just arrived. I wonder what he’ll order?” “Free samples just arrived. Hurry down to BCCC!”
- 15. Events •  Promotion forEvents •  Host Events •  Provide Space for Events
- 16. Financial Model •  Advertisers *Website Ads •  Event * Sponsors •  Partners * Media Exchange •  Promotion * Indirect/Direct Content •  Clients * Social Media Management
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- 20. Our Social MediaTools
- 21. How do weuse them?
- 22. How do wemaintain them?
- 23. Planning Ahead Mon.@ 9 am Tues. @ 1:25 pm Sat . @ 2:30 pm HOOTSUITE
- 24. Targeting an audience “Whata great vibe… live music, giveaways and tons of people” “Show a college ID and get two tickets to…” “½ priced pints right now on Halsey St!” Halsey St./Students
- 25. GlocallyNewark.com as amodel y e a a a E
- 26. retail residentialhotel/restaurant Indigo hotel, Boston Washington’sWalk, Morristown Hamilton Square, Jersey City
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