Glocally Newark is the premiere blog to find
out about “Life” in Newark in areas of Arts,
Culture, Entertainment and Food. We
distinguish ourselves by having experienced
bloggers with a “point-of-view” and socially-hip
Newarkers in-the-know on the happenings
around town. Glocally Newark is non-political,
concentrating on the lifestyle in Newark and
its budding social and cultural scene.
1.  Who is GlocallyNewark.com?
2.  What is GlocallyNewark.com?
3. GlocallyNewark.com & Social Media
4. GlocallyNewark.com as a Model
Who is GlocallyNewark.com?
Founders of GlocallyNewark
•  Owners that are invested into the City of
Newark’s revitalization
• 
Real Estate Development and Design
• 
Marketing and Creative Agency
How it started
•  “Vacuum” of information of what to do in
Newark
•  A promotional tool for selling and renting
real estate and lifestyle in Newark
•  Restaurants, Retail, Entertainment,
Recreation and Culture
•  Beta site launch in February 2009
07102 Launch Party
07102 Launch Party
“Physical meets Digital”
•  Premier social event of the year, was held on June 25, 2009
•  XCLUSIVE and INVITE ONLY!
•  Amazing location in downtown Newark!
•  Community partner BCDC
•  Sponsors
•  1000 Attendees
•  VIP Hour/200 Attendees
•  Live Music/DJ Celebrity Appearances
•  Video DJ- Sponsorship messages
•  News Coverage (print, online, broadcast) /Interview Booth
What is GlocallyNewark.com?
Content
arts
culture
entertainment
video
food
events
Bloggers
•  20+ bloggers representing different
demographics of Newark
The Artist
The Professional
The Student
The Historian
The Newark Native
The Food Lover
The Sport Fanatic
Nightlife/Promoter
The Fashion Addict
The Community Activist
Blogger Profile
Ninapilar Daniels, Culture Columnist
Readership
•  SOCIALLY HIP,
TECH SAVVY, &
PROFESSIONAL
•  Affluent, Educated, Employed
and Balanced
•  Gender Average household
income: >$75K
•  89% Attended or Graduated
College 40% with Post
Graduate Degree or Study
•  55% Female & 45% Male
Followship
•  71% Hold Professional or
Managerial Positions
Live Promotion
Live Blogging “The turnout isamazing! Greatcoffee.”
“The mayor
just arrived. I
wonder what
he’ll order?”
“Free samples
just arrived.
Hurry down to
BCCC!”
Events
•  Promotion for Events
•  Host Events
•  Provide Space for Events
Financial Model
•  Advertisers
* Website Ads
•  Event
* Sponsors
•  Partners
* Media Exchange
•  Promotion
* Indirect/Direct Content
•  Clients
* Social Media Management
Advertisers
premium
medium
small
GlocallyNewark.com Success
GlocallyNewark.com
&
Social Media
Our Social Media Tools
How do we use them?
How do we maintain them?
Planning Ahead Mon. @ 9 am
Tues. @ 1:25 pm
Sat . @ 2:30 pm
HOOTSUITE
Targeting an audience
“What a great
vibe… live music,
giveaways and
tons of people”
“Show a
college ID
and get two
tickets to…”
“½ priced pints
right now on
Halsey St!”
Halsey St./Students
GlocallyNewark.com as a model
y
e
a
a
a
E
retail
residentialhotel/restaurant
Indigo hotel, Boston
Washington’s Walk, Morristown
Hamilton Square, Jersey City
Contact: Rebecca Jampol
rj@formulatenow.com

GlocallyNewark Social Media Presentation