This document proposes a marketing strategy for Red Bull Energy Drink to target university students during exam and sports periods using free product giveaways. The strategy involves using social media to collect applications from universities, randomly selecting 10-50 universities to receive 100 cans of Red Bull each for free delivery at stadiums or libraries. The budget estimates $3,000-$15,000 for the product plus additional costs for promotional materials. Effectiveness would be evaluated based on social media engagement and online surveys.

1. ADV 492. Marketing Strategy.New Media Drivers License CourseHeesang Park (A39522969)

2. What is the Red Bull?Red Bull Energy DrinkRed Bull Energy Drink!!!In 1984, Mateschitz founded Red Bull.

3. Red Bull Energy Drink is a functional beverage.

4. Developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987.

5. Present, Red Bull available in 162 countries.What is the Goal?Red Bull Energy DrinkRed Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.

6. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.Who is the Competitors?Red Bull Energy DrinkOther Energy Drinks

7. Target.&Positioning.Red Bull Energy DrinkRed Bull’s position in Energy drink market.

8. Already Popular Energy Drink through variety Campaigns.

9. But Recently many other Energy drinks launched.

10. Many clients interest new energy drink brands.