It's More Than Just a Drink
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This document outlines Red Bull's proposal to sponsor every X Games sports team over the next 5 years. It discusses Red Bull's history and brand as an energy drink company known for sponsoring extreme sports. The target audience for this campaign is college-aged and adventurous individuals. The proposal details tools like social media, athlete interviews, and a large Google Adwords budget to connect with this lifestyle-focused demographic and increase Red Bull's brand awareness and sponsorships. Key performance indicators for the campaign's success would be growing awareness and sponsorship counts.
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Turkey Hit by Double Injury Blow before of Euro 2024.docx
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Switzerland vs Germany At UEFA Euro 2024 the Full squad, preview, match sched...
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Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
It's More Than Just a Drink
- 1. Red Bull Kelsey Gallett ADV 420
- 2. • 1987- Austrian company Red Bull GmbH • “Gives you Wings” • Unethical marketing • Racing Team • 1992: global markets • Entered US in 1997 Company Background
- 3. BIG Idea To sponsor every X Games sports teams in the next 5 years
- 4. Younger audience Increased sales Awareness Involvement Up to Date Competition Power Why is this campaign necessary?
- 6. Tools Twitter revamp Facebook revamp Go Pro helmets Athlete interviews Blog Sponsorship Adwords
- 7. Budget Adwords CPC: $2.96 Day: $8,154.86 month: $244,645 Year: $2,935,749 Other Prime TV: $110,000 Ads: $500,000 Total: $3,545,749.60
- 8. Connect Lifestyle Sell Presentation More drink than just a Key Performance Indicators Increased awareness and sponsorships are two key indicators of success
- 9. Current Ad Campaigns Sponsorship World Rally Car European Soccer Team New Jersey Soccer Team OOH Ads
- 10. In conclusion... Target the young, adventurous lifestyle Use social media and Google Adwords Increase awareness Main sponsor for X games in 5 years It’s more than just a drink