Red Bull wants to create a new digital marketing campaign using social media to improve sales and build their brand. Their goals are to film a new commercial combining their styles, hold a fan video competition on social media for people to upload entries, and choose winners for prizes or sponsorships. They will use Twitter, Facebook, blogging and keywords to engage fans and drive traffic back to their website.

1. Spencer Swaney

2. Intro
 Red Bull is an Austrian company that sells energy
drinks and sponsors extreme athletes.
 For a digital marketing
campaign to further their
product sales and build the
Red Bull brand name, they
must use social media outlets to reach their
audience.
 Twitter, Facebook and blogging will be the main
focus. Within the blog keywords will be used to
direct consumers back to a Google where they
can find their home cite.

3. Goals for the Campaign
 Goals are simple, create a great digital campaign
to improve sales and notoriety of the name.
 Along with creating digital campaign, involve the
fans of Red Bull through social media to build the
brand.
 Find the next athlete to be sponsored by Red
Bull. (because it will be all good tricks)

4. Target Audience
 Young urban professionals
(upper middle class to upper class 20 to 30 years
old)
 People that are outgoing and obviously enjoy
drinking energydrinks.

5. The Big Idea
 Red Bulls big idea is to create a competition for
the fans.
 Red Bull will need to create a new commercial
encompassing both of their preexisting
commercials
 Use Red Bulls blog site and twitter to have fans
upload theirs to each of the sites.
 With the contribution of fans videos Red Bull can
choose a winner to either sponsor or give away a
prize.

7. Social Media/ Mobile Strategy
 : You can have real time questions and
submissions sent directly from consumer to company
and vise versa.
 :Upload your pictures or videos for a chance
to win. (don’t need an account)
 : very useful
 :Giving feedback and the ability to
“like” the best video

8. Budget
 Budget would include:
 Adwords
 Youtubechannel
 Creating a blog/twitter account
 Paying athletes to do the stunts for the
commercial
 Sponsoring an event that may provide good
quality footage.
 Planning a place to shoot will cost you including
flights there and back to potential filming areas

9. Summary
 Red Bull needs to film a new
commercial encompassing both styles
of their preexisting commercials. This
will show that athletes are not perfect every time, much like
the rest
of us.
 A competition will be held on social media outlets for the
fans.
 With the use of twitter, blogging and Facebook the fans
can see each others and vote.
 Winners will get prizes or sponsorships depending on how
good their videos are.
 With Google AdWords Red Bull can use words like
“energy” and “extreme” on their blogs to get their names
found in search engines and on search engine results
pages

10. Thank You
 Questions? Concerns?
 Contact me:
 Spencer Swaney
 swaneysp@gmail.com