Recruitment Through Social Networking

1. Social Networking

2. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

3. What social network is considered the world’s
largest professional network on the Internet
with 150 million+ members in over
200 countries and territories?
What social network has over 1 million
links shared in 20 minutes?
What social network has 11 accounts
created every seconds?

4. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

5. 70%
75%
80%
85%
90%
95%
100%
2008 2011 2013

6. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

7. • Potentially larger pool of candidates
• Access to more information to better filter candidates
• More direct line of communication to the potential hires themselves
• High usage and short response time on some social networks may help
fill positions faster, resulting in a decrease of vacancy days
• Access to hidden candidates
• Increase job visibility and easy sharing

8. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

9. Race
Marital
Status
Religion
Familial
Status/Responsibili
ties
• Too much personal
information
• Taint
•Data Theft
•Evidence of search
may be revealed in
litigation

10. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

11. Google Alerts
Google News
Yahoo! Alerts
SocialMention
Technorati
BoardTracker
Keotag
Twitter Search

12. Measure your results & refine
•Increase database of candidates
•Savings advertising costs
(referrals from social, online video)
•Increase in career site traffic
•Increase of candidates per requirement

13. http://online.wsj.com/article/SB10001424052970204524604576611120154304788.h
l?mod=WSJ_Tech_LEFTTopNews
“Facebook users are very wary
of spam. Recruiters run the risk
of being blocked by users if they
post every job opening so that it
constantly shows up inside a
user's news feed..”
http://www.slideshare.net/jobvite/jobvite-webcast-
7approachesrecruitfbwithjennifermcclure031511

14. 1 Trends
2 Benefits
3 Risks
4 Strategize/Measure
5 Examples
6 Q & A

15. Twitter - Search
Hashtags:
#jobadvice,
#jobhuntchat,
#hirefriday
Or relevant
conference
hashtags your
prospective
candidates might
be attending
Advanced Twitter
search

16. Google+ – Search

17. Facebook - Advertising

18. Facebook - Advertising

19. Facebook - Pages

20. Facebook – Pages and engaging candidates

21. Facebook Apps
BeKnown (networking tool)
BranchOut (networking tool)
Inside Job (networking tool, add jobs to
page)
LinkUp (add jobs to your page)
Work With Us by Jobvite (add jobs to
your page)
Mobile Apps
Jobs by Careerbuilder (search)
Indeed.com (search)
Jibber Jobber (management tool)
SnapDat (digital biz card exchange)
LinkedIn Mobile (mobile version of site)
In The Door (networking tool)
SnagAJob.com (for hourly employers and job
seekers)
CareerAMP- now Who Do You Know (networking
tool)
LinkUp (search)
New and creative approaches

22. YouTube career channel

23. LinkedIn – Search

24. Broaden your searches & get connected with following social
apps:
• Smart recruiters (www.smartrecruiters.com)
• Zao (www.zao.com)
• Mobolt (http://www.mobolt.com/ )
• Find 360 social (http://www.360i.com/ )
• Talentbin.com (http://www.talentbin.com/)
• Remarkable hire (http://www.remarkablehire.com/ )
• Gild (http://www.gild.com/ )
• Entelo (http://www.entelo.com/ )

25. Questions?