Your clients and potential clients are on social media. Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily. This workshop is designed for beginners and intermediate users. Agenda and outcomes. 1. How a business can benefit 2. The best channel(s) for you 3. Facebook for business set-up steps 4. Content, what do I share? 5. Facebook Myths and Truths 6. Record, email and share video 7. Facebook Advertising Basics 8. What makes a good website? By Steve Holmes w: www.feedsy.info e: steve@feedsy.info

1. Client Communication
and Social Media
for
Mortgage Brokers

2. Gavin
Klose
Steve
Holmes

3. Agenda
1. Why content?
2. Barriers
3. Email is not dead
4. How business can benefit from social
5. The best channel(s) for you.
6. Making content personal.
7. Facebook Myths and Truths.
8. Managing risk and other tips.
9. Facebook Advertising basics.
10. Recording video
11. Facebook business set-up
12. What makes a great website

4. Automation Tools
(with Content)
Further reading: https://www.ngdata.com/top-marketing-automation-software-tools/

5. http://feedsy.info/

7. Why Content?

8. Know, Like & Trust
Your Brand
Personal
^

9. ContentMarketing
thatconnectspeople
withyouthrough
stories

10. Insight#1:
Peoplearenotthat
interestedinwhat
youdo.Theyare
interestedinsolving
theirproblems.

11. Insight#2:
Somepeopleare
embarrassedabout
theirlackoffinancia
knowledge.

12. Insight#3:
Peoplearemore
likelytobuyfrom
someonewho
understandsthem
andtheyrelateto.

13. It’snotaboutselling
whatyoudo.
It’saboutcreating
relationships.

14. BARRIERS
or ISSUES?

15. 2018 Marketing Survey, FEEDSY

17. Goals

18. Aquisition
Content Marketing
> Blog
> eBooks
> Social Media
> Email
> Search
Advertising
> Social Media
> Direct Mail
> Radio
Sponsorships
Networking
Seminars/Webinars
Retention
Content Marketing
> Blog
> Social Media
> Print Newsletter
> Email Newsletter
> Email (General)
> Apps
> SMS
Sponsorships
Seminars/Webinars
Phone

19. More Channels = More Satisfaction
1 2 3 4 5 6 7 8+
6.9
7.9
8.5
8.9 9.1 9.3 9.4 9.5
Number of communication channels
Client satisfaction with adviser
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013

20. Source: Radicati Group Email Statistics Report, 2013-2017
Active Social
Media Users
1,091 1,202 1,319 1,443 1,573
Active MOBILE
Email Users
897 1,152 1,422 1,632 1,779
0 M
1,250 M
2,500 M
3,750 M
5,000 M
2013 2014 2015 2016 2017
Social Media Accounts Email Accounts Active Social Media Users Active MOBILE Email Users
Email is not dead
(especially on mobiles)

21. Email Newsletters
1.Keep brand in front of existing and prospective
clients
2.Build credibility and authority
3.Educate your audience
4.Demonstrate reliability
5.Create clicks to your website (SEO)
6.Drive traffic to social media channels
7.Sharing email = referral
8.Measurable
Further reading: http://www.marketingprofs.com/articles/2016/30714/seven-ways-newsletter-marketing-still-works-for-professional-services-providers

22. Measurement Metrics
1.Open rates: % of people who open email
20.89%
2. Click rates: % of people who click a link inside email
2.63%
3.Bounces: incorrect email address or firewall blocking?
0.73%
4.Unsubscribes: personal preference or red flag?
0.30%
5.Content performance: what is being read and by whom?
‘Professional Services’ Email Benchmarks, MailChimp, April 2016
Source: http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

23. eNewsletter Tips
1.Optimum frequency
1-2 times a month
2. Keep a clean list
Check and clarify bounces
3.Use a third party
Not through your Outlook or Gmail
4.Mobile friendly
Optimised for devices

24. Frequency goes up,
engagement goes down
Source: https://econsultancy.com/blog/64165-email-frequency-how-much-is-too-much

25. Email List Tips
1.Opt-ins only
2.Provide easy and clear unsubscribing
(Average annual depreciation is 25%)
3.Let subscribers edit email settings
4.Do not send to unsubscribes or bounces
(More than 3-5% bounces may lead to blacklisting)
5.Use segmentation to personalise (if appropriate)
Source: http://www.marketingprofs.com/chirp/2016/31206/keep-it-clean-the-importance-of-email-list-hygiene-infographic

26. Email Newsletter Automation
(content & distribution)

27. Email
newsletter
byFeedsyMail
 Auto sent (once a month)
 Auto generated (from content
on news website)
 Design (mobile responsive)
 Branded (Logo, colours, message)
 Personalised (contact name)
 Subscribers (analytics included)
 Manual emails (add-on extra)
17/24

28. Benefits
of Social

29. Your market is
on social media
(even if you’re not)
age although it remains popular with the older age groups.
Comparing the genders, we see that platforms are used slightly
more often by females than males.
Across the states and territories usage and frequency of use
is greatest in the NT. Victorians are accessing social media
platforms less frequently than elsewhere.
Frequency of using social networking sites Total Male Female 18-29 30-39 40-49 50-64 65+
At least once a day 59% 58% 60% 89% 80% 61% 40% 23%
Most days 9% 8% 9% 7% 7% 13% 10% 5%
A few times a week 5% 4% 5% 2% 5% 4% 5% 8%
About once a week 3% 5% 2% 1% 2% 3% 6% 6%
Less often than weekly 3% 4% 3% 1% 2% 5% 5% 5%
Never 21% 21% 21% 1% 4% 14% 34% 53%
Frequency of using social networking sites Total NSW VIC QLD SA WA TAS NT ACT Metro Regional
At least once a day 59% 62% 48% 57% 75% 61% 75% 82% 61% 59% 57%
Most days 9% 10% 10% 6% 5% 9% 3% 2% 2% 9% 9%
A few times a week 5% 4% 7% 4% 1% 4% 2% 4% 9% 4% 6%
About once a week 3% 4% 5% 3% 2% 2% 6% - 4% 2% 6%
Less often than weekly 3% 4% 5% 4% 1% 1% 1% 3% 2% 4% 3%
Never 21% 16% 25% 26% 16% 23% 14% 11% 24% 22% 19%
Base: All Internet users (800).
Q2a. How often, if at all, do you use social networking sites such as Facebook, Twitter, MySpace or LinkedIn?
Note: Rounding occurs.
59% of Australians use
social networking sites
at least once a day
Source: Sensis Social Media Report 2017, June 2017

30. 0% 10% 20% 30% 40% 50% 60% 70%
15m
14.7m
4m
3.6m
3.1m
2.8m
60k
AustralianSocialMediaUsers
Totaland%ofPopulation
https://www.socialmedianews.com.au/social-media-statistics-australia-december-2016/
4m
5m

32. Who is participating?Report snapshot
Proportion of businesses that have a social media presence
Proportion of businesses with a social media prescence that paid to advertise
49%
Medium Businesses
OPEN
60%
Large Businesses
OPEN
47%
Small Businesses
OPEN
Source: Sensis Social Media Report 2017, June 2017

33. Finance industry?
Source: Sensis Social Media Report 2017, June 2017
Proportion of SMBs with a social media presence 2011 2012 2013
Total 15% 27% 31%
Cultural, Recreational and Personal services 41% 58% 60%
Retail Trade 14% 30% 32%
Hospitality (Accommodation, Cafes and Restaurants) 33% 47% 54%
Communication, Property and Business Services 14% 30% 27%
Health and Community Services 4% 23% 23%
Wholesale Trade 13% 27% 44%
Finance and Insurance 10% 13% 18%
Transport and Storage 18% 23% 17%
Manufacturing 9% 16% 18%
Building and Construction 5% 10% 25%
Base: All SMBs: Small: n=900. Medium: n=100.
QB1a. Does your business have a social media presence? This might include having a Facebook page, Goo
LinkedIn, having a blog, hosting forums or using a social media based rating system?
2011 2012 2013 2014 20162015
0%
5%
2017
2012 2013 2014 2015 2016 2017
27% 31% 37% 31% 48% 47%
58% 60% 59% 49% 77% 66%
30% 32% 50% 41% 61% 58%
47% 54% 59% 45% 60% 70%
30% 27% 44% 24% 60% 58%
23% 23% 26% 42% 49% 47%
27% 44% 21% 32% 45% 53%
13% 18% 26% 29% 41% 32%
23% 17% 13% 32% 38% 27%
16% 18% 26% 19% 35% 40%
10% 25% 19% 19% 32% 34%
e having a Facebook page, Google+, YouTube, Pinterest, Vine, Instagram, being active on Twitter or
g system?
2017

34. Which
Channel(s)?

35. Facebook
Business to Consumer
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls

36. 
Youtube
Business to Consumer
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls
(via other channels)

37. LinkedIn
Business to Business
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls

38. Twitter
Business Grape Vine
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls

39. Email
Business to Person
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls

40. Instagram
Business to Consumer
Brand Awareness
Lead Generation
Sales Conversion
Retention
Upselling Post Sales
Referalls

41. Further reading: http://www.marketingprofs.com/articles/2016/30714/seven-ways-newsletter-marketing-still-works-for-professional-services-providers
Social Media Tips
1.Select 1-2 platforms and do them well
2.Be regular: daily or weekly
3.Be yourself: use your voice and personality
4.Be social: like or add to others’ conversations
5.Start conversations: share with a comment or question
6.B2B marketing: decision makers are people too
7.Be transparent: but take issue resolution offline

42. iseasyeffective
1. Fish where the fish are.
2. User friendly to do.
3. After set-up, doesn’t take much time.
4. Start with as little as $1 per day.
5. Targeted.
6. Trackable.
7. Effective.
8. Link with Instagram

43. Content

44. TopicsOpinions
Creating
Original
Content
Sharing
Curated
Content

45. CreationTips
 Be conversational
 Ask questions
 Involve clients others
 Engage your team
 Content calendar

46. OriginalContentTopics
HelpingClients
Case studies
Testimonials
Impact scenarios
(how future changes
will effect you - eg
Federal Budgets,
Legislation, etc)
Education
(identifying with pain
points)
Charity/Goodwill
Celebrate team
activities (eg Relay
For Life, Biggest
Morning Tea,
Casual Day, etc)
Stories about
pro-bono charity
clients
Charity tips: seek
personal cause/
connections or look
online* for ideas
YourTeam
Employee
profile (interests,
motivations)
Office babies,
weddings,
milestones
Mothers/Fathers
Day, Easter, Xmas
celebrations
Holiday office
closures
Profession
PD learnings
(improving how to
help people)
Media Snippets
(what others are
saying about you)
Industry trends
(and how it affects
people)
* Workplace charity ideas:
http://www.beyondtheboardroom.com.au/charitable-team-building-activities-in-australia
http://www.fundraisingdirectory.com.au
https://acrf.com.au/donate-now/fundraising-for-cancer-research/a-to-z-of-great-fundraising-ideas
https://www.mycause.com.au/fundraising-ideas/office-workplace-corporate-busines

47. CurationTips
 General interest topics
 Give reason for sharing
 Refer to your values etc
 Ask for opinions of others
 Your voice (be genuine)
(and members of your team’s)

48. Blogthenmulti-share
Post once
Web traffic
leads
Publish to many
News web pageContent
(from Feedsy,
FeedsyWrite
and/or you)
Email
Social
Print
SUBSCRIBE
Subscribe
yoursite.com.au
Website

49. Sharingexternalnews

50. Social Media Myths
1. I’ll generate leads just through
having a social media presence
and posting regularly.
2. Everyone who likes my page will see my
posts.
3. I’ll attract people I don’t want to attract.
4. I’ll attract negative comments I can’t
control.
5. It’s too hard to manage and not worth it.

51. Social Media Truths
1. Facebook is a channel - like TV or radio,
but you pick the content.
2. To attract people, you need good content
AND you need to advertise. Just like TV.
3. Facebook is the easiest and cheapest
way to advertise on the planet.

52. Power
Tips

53. Managing risk
1. Establish House Rules.
2. Control what people post to your Page.
3. Dealing with negative comments.
4. Block Trolls.
5. Do not provide advice on Social Media.

54. 1. House Rules
 Tone
 Profanities
 Racism
 Sexism
 Promoting stuff
 Trolling

55. 2. Control posting
Options for allowing others to on your Page:
 Do not allow it
 Allow it (live and uncensored)
 Review first (moderate - within 24 hours)

56. 3. Handling negativity
For negative posts, comments or emoticons
(that meet your House Rules).
1. Do NOT remove it.
2. Do NOT get defensive or adversarial.
3. Do NOT solve on Facebook*.
4. Do NOT ask for their contact details*.
5. Do NOT admit guilt.
* Good response/comment could be
“I am sorry that you feel frustrated. Please email
xxxxx@xxxxx.com.au so we can help you.”

57. 4. Block Trolls
Trolls like to pick fights and waste people’s
time arguing endlessly about stuff.
1. Do NOT remove their posts.
2. Do NOT throw fuel on their fi e.
3. Block their future comments.

58. How much time?
1. Up to you - it depends...
2. Running ads: 30-120 mins per week*.
3. Creating/curating: 10-60 mins per week*.
4. Engaging: 10-60 mins per week.
5. Daily, weekly or monthly (scheduling).
* Via agency (or Feedsy): 10 mins per month.

59. Facebook
Advertising
basics

60. ~1-16%
Organic reach

62. Who is advertising?
Proportion of businesses with a social media prescence that paid to advertise
Use of social media by location (small to medium)
49%
Medium Businesses
OPEN
60%
Large Businesses
OPEN
47%
Small Businesses
OPEN
Large
Business
Medium
Business
Small
Business
26% 35% 42%
Source: Sensis Social Media Report 2017, June 2017

63. Paid promo types
1. Boosted post.
2. Link Ad (external link/form).
3. Lead ad (Facebook form).

64. Boosted post
1. Increase reach!!!!
2. Brand awareness.
3. Increase Page Likes.
4. Increase traffic (SEO)
or engagement.

65. Link Ad
1. Capture leads or direct traffic (SEO).
2. Full control of lead capture.
3. Calls to Action button (or anywhere).
4. Use image, carousel or video.
More info: https://www.facebook.com/business/learn/facebook-link-ads

66. Link Ad example

67. Lead ad
1. Lead qualify/info.
2. Easy to do.
3. CTA button.
4. CRM integration.
5. Best on mobile
6. Lack of control.
More info: https://www.facebook.com/business/learn/facebook-create-ad-lead-ads

68. Facebook Lead Ads

69. Create PDFs in seconds
with FeedsyPrint
http://feedsy.info/feedsy-print
Newsletter June 2016
Iron ore price threat looms for
budget
Prashant Mehra
(Australian Associated Press)
A forecast slump in iron ore prices is set to deliver
another blow to already-strained federal government
finances, with analysts warning a recent uptick in
pricing will soon be wiped out.
National Australia Bank said on Wednesday it expects
iron ore prices to slip back to $US40 a tonne from
2017 onwards, becoming the latest in a lineup of
gloomy forecasts for Australia’s biggest export earner.
NAB economist Gerard Burg said the short-term
increase in steel prices and profit margins this year
should not overshadow the long-term challenges in
China’s steel industry, which has an overcapacity of
300 million tonnes.
“Expectations that China’s steel consumption will
continue to decline in coming years will be a major
constraint for iron ore demand, while sub-trend
economic growth elsewhere provides little opportunity
for China’s declines to be offset,” he said in a research
note.
In the May federal budget, the Turnbull government
boosted its iron ore price forecast for 2016/17 to
$US55 a tonne, up from its previous estimate of $US39
a tonne.
Lower prices will put a big dent in revenues for the
federal government, which is already struggling with a
forecast deficit of $37.1 billion in 2016/17.
The government’s own budget papers state that every
$US10 a tonne change in the iron ore price will cause a
$1.4 billion increase or decrease in tax receipts, and a
$6 billion change in nominal GDP in 2016/17.
The impact in 2017/18 will be greater, with every
$US10 a tonne change impacting tax receipts by $3.9
billion and nominal GDP by $13.4 billion.
NAB’s forecast follows similarly bearish outlook by
other analysts.
Earlier this week, Citigroup predicted iron ore prices
will average $US42 a tonne in 2017, and sink to $US38
a tonne in 2018.
Goldman Sachs in May said iron ore prices are
expected to slip to $US38 a tonne in the final three
months of 2016.
Iron ore surged to $US70 a tonne earlier this year,
supported by stronger steel production in China amid a
stimulus by its government.
Prices have since eased as Beijing clamped down on
speculative trading and as stockpiles at Chinese ports
have grown.
Currently iron ore still trades at $US52.54 a tonne,
nearly 40 per cent higher from last year’s rock bottom
of $US38 a tonne.
The uptick has raised hopes among investors of
underlying strength in the iron ore market – similar to
the steadily improving crude oil prices – supported by
higher Chinese steel demand.
Analysts, however, have been quick to pour cold water
on the sentiment, with most expecting the pick up in
Chinese steel demand to wind down in the next few
months.
Lower prices will also hit the mining sector.
Large miners such as BHP Billiton, Rio Tinto and
Fortescue are among the lowest cost producers, and
can easily navigate a low-price environment, albeit with
squeezed profit margins.
But a further slump in prices could drive struggling
higher-cost junior miners like Atlas Iron and BC Iron,
out of the market. Both companies have been forced
to suspend operations partially, as they struggle to turn
around businesses amid the plunge in prices.
IKEA gearing up for Aust expansion
By Petrina Berry
(Australian Associated Press)
Swedish behemoth IKEA has flagged the rollout of
more stores and an online presence in Australia as it
prepares to build one of the country’s biggest furniture
distribution centres.
The retailer has announced it will build a 70,000 square
metre supply and logistics centre in Marsden Park in
Sydney’s west.
IKEA says it will be the largest logistics centre of its
kind in Australia for a furnishing retailer, and will play
an important role in the expansion of its store network
and pickup points.
The retail giant declined to reveal how many stores and
where it plans to roll out in Australia.
It is also expected to launch an ecommerce store in
Australia by the end of the calendar year and a global
site within the next two years.
“Over the next few years, we want to create more
opportunities for IKEA customers to access the brand
in different ways and in new locations,” IKEA Australia
country manager David Hood said.
The new distribution centre will replace the company’s
existing distribution centre at Moorebank.
IKEA said the new centre will provide an additional 50
jobs, employing than 150 workers in total.
There are eight IKEA stores in Australia, including one
owned by a franchisee, and a ninth is set to open in
North Lakes, north of Brisbane, by the end of 2016.
The North Lakes store will be Queensland’s second
IKEA, adding to the existing location at Logan, south of
Brisbane.
IKEA said its new distribution centre will enable it to
supply a greater range and volume of furniture and also
provide pick up and delivery services.
It will be powered by 4,000 solar panels, harvest up to
500,000 litres of rainwater and have translucent roof
sheeting with sensors to turn lights off when natural
lighting levels are bright enough, as part of the
company’s commitment to sustainability.
The IKEA Group has 315 stores in 27 countries and a
further 40 plus stores run by franchisees.
‘It’s all mental’: Qld Everest climber
By Jamie McKinnell
(Australian Associated Press)
It’s a chapter Australia’s youngest Everest climber,
Alyssa Azar, has been waiting to write for more than a
decade.
It’s also third time lucky after dicing with death amid
earthquakes and avalanches each autumn since she
was 17.
See these stories and more at receive-test.feedsynews.com
Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert Financial
Services, AR number 123456, is an Authorised Representative of XYZ Company Pty
Limited (Australian Financial Services Licence No. 654321). General Advice Warning: The
information in this communication is provided for information purposes and is of a general
nature only. It is not intended to be and does not constitute financial advice or any other advice.
Further, the information is not based on your personal objectives, financial situation or needs. You
are encouraged to consult a financial planner before making any decision as to how appropriate
this information is to your objectives, financial situation and needs. Also, before making a
decision, you should consider the relevant Product Disclosure Statement available from your
financial planner.
xPert Professionals
xpertprofessionals.com
contact@xpertprofessionals.com
(08) 8277 2342
But the 19-year-old could say it was all worth it on her
return to Toowoomba in a hero’s homecoming.
“It’s something I’ve dreamt about since I was about
eight years old,” she said on arriving home on Tuesday
morning.
“That one day I was going to climb Mount Everest.”
The Queenslander can now sit down to gather
thoughts of determination, self-doubt, apprehension
and ultimately elation after completing the record-
breaking expedition on May 21.
That afternoon in Nepal, in her third attempt at the
summit in as many years, Ms Azar broke the mark held
since 2005 by then 21-year-old Rex Pemberton.
A book describing her expeditions, which began as an
eight-year-old at Kokoda, is set to be launched in
September.
After being blessed with far better weather than 2014
and 2015, the mountaineer said the toughest part of
her quest was a long, hard day of trekking between
base camp and camp two before her tilt at the summit.
That’s where she suffered from most self-doubt.
“There’s a lot of moments where, honestly, you think
‘I’ve just got to get through the next 10 steps’,” Ms
Azar said.
“It’s completely mental … you just break it down into
smaller pieces.”
She now has plans to complete the seven summits –
the highest peaks on each continent – as well as
another Everest tilt and also leading Kokoda treks in
the footsteps of her adventurer father Glenn.
The pair has even discussed completing a father-
daughter Everest expedition.
“One half of us is keen and clearly capable,” Mr Azar
said.
“The other half is not so sure yet.”
Ms Azar left a photograph of her 12-year-old brother
Christian, who has autism, on Everest’s peak and said
she spent a large part of her 20 minutes on the summit
reflecting on all of her preparation.
“I think it just makes it that much more special when
you’re up there,” she said.
Ms Azar recalled passing Melbourne’s Maria Strydom,
who died from altitude sickness, on her descent but
only later realising who she was.
“It was difficult,” she said, adding that there were no
signs Dr Strydom was in trouble.
“You always think in hindsight – even though at that
point it wasn’t too much of an issue – could we have
done something, given her oxygen or tried to get her
down to camp two for a rescue.”
See these stories and more at news.xpertprofessionals.com

70. Printed or
eBook
byFeedsyPrint
 Select content (any number of news
website stories in any order)
 Create on demand (super easy)
Branded (from news website logo,
colours, contact details, etc)
 Title (eg Newsletter, Fact Sheet)
 Subtitle (eg July 2016, John Smith)
PDFs (for print outs or eBook)
See these stories and more at receive-test.feedsynews.com
Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert Financial
Services, AR number 123456, is an Authorised Representative of XYZ Company Pty
Limited (Australian Financial Services Licence No. 654321). General Advice Warning: The
information in this communication is provided for information purposes and is of a general
nature only. It is not intended to be and does not constitute financial advice or any other advice.
Further, the information is not based on your personal objectives, financial situation or needs. You
are encouraged to consult a financial planner before making any decision as to how appropriate
this information is to your objectives, financial situation and needs. Also, before making a
decision, you should consider the relevant Product Disclosure Statement available from your
financial planner.
xPert Professionals
xpertprofessionals.com
contact@xpertprofessionals.com
(08) 8277 2342
But the 19-year-old could say it was all worth it on her
return to Toowoomba in a hero’s homecoming.
“It’s something I’ve dreamt about since I was about
eight years old,” she said on arriving home on Tuesday
morning.
“That one day I was going to climb Mount Everest.”
The Queenslander can now sit down to gather
thoughts of determination, self-doubt, apprehension
and ultimately elation after completing the record-
breaking expedition on May 21.
That afternoon in Nepal, in her third attempt at the
summit in as many years, Ms Azar broke the mark held
since 2005 by then 21-year-old Rex Pemberton.
A book describing her expeditions, which began as an
eight-year-old at Kokoda, is set to be launched in
September.
After being blessed with far better weather than 2014
and 2015, the mountaineer said the toughest part of
her quest was a long, hard day of trekking between
base camp and camp two before her tilt at the summit.
That’s where she suffered from most self-doubt.
“There’s a lot of moments where, honestly, you think
‘I’ve just got to get through the next 10 steps’,” Ms
Azar said.
“It’s completely mental … you just break it down into
smaller pieces.”
She now has plans to complete the seven summits –
the highest peaks on each continent – as well as
another Everest tilt and also leading Kokoda treks in
the footsteps of her adventurer father Glenn.
The pair has even discussed completing a father-
daughter Everest expedition.
“One half of us is keen and clearly capable,” Mr Azar
said.
“The other half is not so sure yet.”
Ms Azar left a photograph of her 12-year-old brother
Christian, who has autism, on Everest’s peak and said
she spent a large part of her 20 minutes on the summit
reflecting on all of her preparation.
“I think it just makes it that much more special when
you’re up there,” she said.
Ms Azar recalled passing Melbourne’s Maria Strydom,
who died from altitude sickness, on her descent but
only later realising who she was.
“It was difficult,” she said, adding that there were no
signs Dr Strydom was in trouble.
“You always think in hindsight – even though at that
point it wasn’t too much of an issue – could we have
done something, given her oxygen or tried to get her
down to camp two for a rescue.”
Large miners such as BHP Billiton, Rio Tinto and
Fortescue are among the lowest cost producers, and
can easily navigate a low-price environment, albeit with
squeezed profit margins.
But a further slump in prices could drive struggling
higher-cost junior miners like Atlas Iron and BC Iron,
out of the market. Both companies have been forced
to suspend operations partially, as they struggle to turn
around businesses amid the plunge in prices.
IKEA gearing up for Aust expansion
By Petrina Berry
(Australian Associated Press)
Swedish behemoth IKEA has flagged the rollout of
more stores and an online presence in Australia as it
prepares to build one of the country’s biggest furniture
distribution centres.
The retailer has announced it will build a 70,000 square
metre supply and logistics centre in Marsden Park in
Sydney’s west.
IKEA says it will be the largest logistics centre of its
kind in Australia for a furnishing retailer, and will play
an important role in the expansion of its store network
and pickup points.
The retail giant declined to reveal how many stores and
where it plans to roll out in Australia.
It is also expected to launch an ecommerce store in
Australia by the end of the calendar year and a global
site within the next two years.
“Over the next few years, we want to create more
opportunities for IKEA customers to access the brand
in different ways and in new locations,” IKEA Australia
country manager David Hood said.
The new distribution centre will replace the company’s
existing distribution centre at Moorebank.
IKEA said the new centre will provide an additional 50
jobs, employing than 150 workers in total.
There are eight IKEA stores in Australia, including one
owned by a franchisee, and a ninth is set to open in
North Lakes, north of Brisbane, by the end of 2016.
The North Lakes store will be Queensland’s second
IKEA, adding to the existing location at Logan, south of
Brisbane.
IKEA said its new distribution centre will enable it to
supply a greater range and volume of furniture and also
provide pick up and delivery services.
It will be powered by 4,000 solar panels, harvest up to
500,000 litres of rainwater and have translucent roof
sheeting with sensors to turn lights off when natural
lighting levels are bright enough, as part of the
company’s commitment to sustainability.
The IKEA Group has 315 stores in 27 countries and a
further 40 plus stores run by franchisees.
‘It’s all mental’: Qld Everest climber
By Jamie McKinnell
(Australian Associated Press)
It’s a chapter Australia’s youngest Everest climber,
Alyssa Azar, has been waiting to write for more than a
decade.
It’s also third time lucky after dicing with death amid
earthquakes and avalanches each autumn since she
was 17.
Newsletter June 2016
Iron ore price threat looms for
budget
Prashant Mehra
(Australian Associated Press)
A forecast slump in iron ore prices is set to deliver
another blow to already-strained federal government
finances, with analysts warning a recent uptick in
pricing will soon be wiped out.
National Australia Bank said on Wednesday it expects
iron ore prices to slip back to $US40 a tonne from
2017 onwards, becoming the latest in a lineup of
gloomy forecasts for Australia’s biggest export earner.
NAB economist Gerard Burg said the short-term
increase in steel prices and profit margins this year
should not overshadow the long-term challenges in
China’s steel industry, which has an overcapacity of
300 million tonnes.
“Expectations that China’s steel consumption will
continue to decline in coming years will be a major
constraint for iron ore demand, while sub-trend
economic growth elsewhere provides little opportunity
for China’s declines to be offset,” he said in a research
note.
In the May federal budget, the Turnbull government
boosted its iron ore price forecast for 2016/17 to
$US55 a tonne, up from its previous estimate of $US39
a tonne.
Lower prices will put a big dent in revenues for the
federal government, which is already struggling with a
forecast deficit of $37.1 billion in 2016/17.
The government’s own budget papers state that every
$US10 a tonne change in the iron ore price will cause a
$1.4 billion increase or decrease in tax receipts, and a
$6 billion change in nominal GDP in 2016/17.
The impact in 2017/18 will be greater, with every
$US10 a tonne change impacting tax receipts by $3.9
billion and nominal GDP by $13.4 billion.
NAB’s forecast follows similarly bearish outlook by
other analysts.
Earlier this week, Citigroup predicted iron ore prices
will average $US42 a tonne in 2017, and sink to $US38
a tonne in 2018.
Goldman Sachs in May said iron ore prices are
expected to slip to $US38 a tonne in the final three
months of 2016.
Iron ore surged to $US70 a tonne earlier this year,
supported by stronger steel production in China amid a
stimulus by its government.
Prices have since eased as Beijing clamped down on
speculative trading and as stockpiles at Chinese ports
have grown.
Currently iron ore still trades at $US52.54 a tonne,
nearly 40 per cent higher from last year’s rock bottom
of $US38 a tonne.
The uptick has raised hopes among investors of
underlying strength in the iron ore market – similar to
the steadily improving crude oil prices – supported by
higher Chinese steel demand.
Analysts, however, have been quick to pour cold water
on the sentiment, with most expecting the pick up in
Chinese steel demand to wind down in the next few
months.
Lower prices will also hit the mining sector.
19/24

71. Visualise the
(ideal) client you are
trying to attract (help)

72. Target audience
Demographic
Location (radius)
Language
Age (Range)
Generation type
Gender
Relationship
Education
Job title
Work industry
Income
Home type
Co-inhabitants
Ethnicity
Parenthood
Life events/stage
Interests
Business
Entertainment
Family/People
Fitness/Wellness
Food/Drink
Hobbies/Activity
Shopping/fashion
Sports/outdoors
Technology
Behaviours
Shopping
Car purchasing
Residential profil
Charity
Mobile devices
Digital activity
Media (radio/TV)
Travel
Expat
Financial (personal)
B2B

73. Target audience
1. Create list manually (see previous).
2. People who like your Page.
3. “2” and their friends.
4. Custom (via Facebook Pixels).
5. Lookalike ( via email or LinkedIn lists).
6. More likely to engage
or visit your website?

74. News web
pages
byFeedsyWeb
 Branded (Logo, colours)
 Design (mobile responsive)
 Hosting (included)
 URL (news.yourdomain.com.au)
 Calls to action (contact,
subscribe or download app)
 Linked (to main website)
16/24

75. Social
sharing
byyouorus
 Drive traffi (shares link back to you)
 Easy sharing (content from your
news website and apps by anybody
at any time)
 Free (when shared by you)
 FeedsySocial (if we share for you)
Share This
20/24

76. Key Takeaways
1. Define your marketing goals.
2. Put Facebook in your marketing mix.
3. Be interesting and interested.
4. Blog then share.
5. Encourage team to to share.
6. Manage risk (do not be afraid).
7. Allocate time (or seek help).
8. Advertise to reach on Facebook.

77. Social Set-up
facebook
business

78. Step 1: Sign up
Go to facebook.com/business and click Create a Page in the top right hand corner. You’ll be greeted with
several business type options including local business or place, brand or product, and cause or community.
Select the type of business you’re creating the Facebook Page for. If your business type falls into more
than one of the category options, choose the one your customers are most likely to think of when they think
about your business.
When you click on a business type, a box will open asking for a few further details, like the name of
your business, your address, and your Page category. Categories are basically sub-types within the
larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list
of potential category options to choose from.

79. Step 2. Add Pictures
Next, you’ll upload profile and cover images for your Facebook Page. It’s important to create a good visual
first impression, so choose wisely here.
Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile image first. This image accompanies your business name in search results and
when you interact with users, and also appears on the top left of your Facebook Page.
Using your logo is probably a safe way to go.
Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This
image should capture the essence of your brand and convey your brand personality. It will display at 820 x
312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.

80. Step 3: Explore your new Page
Ta-da! Your page is alive, albeit it extremely sparse. At this point, you’ll be prompted to take a quick walk-
through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we
recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.
While the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do
before you share it with your audience.
Step 4: Add a short description
This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum
155 characters), so there’s no need to get too elaborate here. Click Add a Short Description
Step 5: Create your username
Your username, also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your
username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to
be easy to type and easy to remember.

81. Step 6: Complete your about section
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your
Facebook Page’s About section right from the start.
Step 7. Create your first post
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you
share some valuable content.
Step 8: Start engaging
Now you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the
Page. Use your other channels, like your website and Twitter, to promote it. Add “follow us” logos on your
promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers
review you on Facebook, too.
Add a call to action
There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the
information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-
action (CTA) button.
*Special facebook business set-up price for PLAN Australia members $165
Pricing of other services:
http://news.shmarketingdesign.com/price-and-services-guide-for-the-advice-community/

82. How do I give someone a role on my Facebook page?

83. How do I give someone a role on my Facebook page (cont..) ?

84. Linking an Instagram account to a Facebook business page
that you manage

85. What makes a great
website?
1. Your site must be mobile responsive
2. Conveying who you are is critical
3. It’s not about what you know or your qualifications
4. 98% of new traffic to an adviser’s website goes to ABOUT
US, try to make this section ABOUT THEM…
5. Video can turn 4-10 secs into 5mins
6. A quality news page and fresh content by Feedsy will
drive client interest to you

86. What makes a great
website?

87. www.blufoxfinancial.com.au
*Special website offer for
PLAN Australia Brokers

88.  People LOVE video
 Be yourself
 Become a familiar face
 Lo-Fi is OK (good mic)
 YouTube then multi-share
VideoContentTips

89. VideoRecording
Earpods
+ExtensionCable
~$40
Gorillapod
SmartPhoneStand
~$20
BuiltIn
LaptopCamera
$0
Existing
SmartPhone
$0



90. VideoRecordingDelux
YongnuoYN300
$75
Tripod
~$100
NikonD5200
$649
Rodemic
$95

91. VideoEditing
+Publishing
Camtasia(Mac+PC)
$199
Recommended
iMovie(Mac)
Lightworks(PC)
VideoPad(Mac+PC)
Avidemux(PC)
$0

92. 1. Branded blog page.
2. Weekly content (over 20 categories).
3. Add your own blog content.
4. We can write original content for you.
5. Auto monthly email newsletters.
6. Share content that leads to you.
7. We can share for you (every week).

93. Q?
 /steverholmes
 0423 020 190
 steve@feedsy.info
www.feedsy.info
 @FeedsyNews
 /feedsy.info