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Web 2.0…Business Friend or Foe Stephen Weyer Stites & Harbison PLLC
Traditional Business Development
Selling Your Company, Events and Projects
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics
What is Social Media? Local
Why Use Social Media? Engaging Effective Efficient Economical Everyone
In the News… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Statistics* ,[object Object],[object Object],[object Object],[object Object],* March 2010
Who is Using Social Media?
What Should We Use?
Facebook | Retail
Facebook | Banking
Facebook | Health Care ,[object Object]
Facebook | Healthcare ,[object Object],“ A simple response is all it takes to humanize the experience.”
LinkedIn
How Should We Use It? ,[object Object],[object Object],[object Object]
Facebook | LinkedIn
Making Connection
What is Twitter? ,[object Object]
 
Linked Twitter Feed
Getting the word out…
1.  Become A Resource
2. Access to Timely Information
3. Gain Visibility
How Much Time? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Computer Resources ,[object Object]
What  Can’t  Social Media Do 4U REPLACE A MARKETING STRATEGY DELIVER INSTANT SUCCESS GUARANTEE INFLUENCE SAVE A  SINKING  SHIP
Your Take-Aways!
1. Marketing
2. Connecting
3. Supporting
4. Educating
5. Customer Support
6. Communicating
7. Recruiting
8. Researching ,[object Object],[object Object]
Making It Work Together
Pitfalls…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Decency Act (“CDA”) ,[object Object],[object Object]
Regulations Impacting Social Media FDA21CFR202.1 Pharmaceuticals, Food, Supplements, Cosmetics HIPAA Healthcare FINRA Notice 10-06 SEC 17a-3, 17a-4, Sweep Letter NASD 2210, 2310, 3010, 3110 USDA Patriot Act Financial Sarbanes-Oxley Publicly Traded Companies Freedom of Information Act, State Regulations Government Agencies Federal Rules of Civil Procedure Everyone Regulations That May Apply Industry or Field
Employee Use ,[object Object],[object Object],[object Object],[object Object]
Cyberbullying ,[object Object],[object Object],[object Object]
Disgruntled Employee Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Anonymity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Proceed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Social Media Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
The End ,[object Object]

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