Lindsay Olson PR & Marketing Recruiter Sweeping Your Web Trail Paradigm Staffing The Ladders March 18, 2009
<ul><li>☛  Why the Internet is an important reputation    and personal branding tool </li></ul><ul><li>☛  Overview of the ...
practice
Social technologies change the approach to the traditional job search and give us a powerful tool to enhance our personal ...
 
<ul><li>of hiring managers use social networks  to research profiles (+11% from 2006) </li></ul><ul><li>of hiring managers...
<ul><li>of recruiters use search engines to learn more  about candidates. </li></ul><ul><li>have eliminated a candidate fr...
<ul><li>of candidates posted information about them drinking or using drugs. </li></ul><ul><li>of candidates posted provoc...
<ul><li>of candidate background supported their qualifications for the job. </li></ul><ul><li>of candidates had great comm...
Google Never Forgets “ Everything you do now ends up in  your permanent record.The best plan is to overload Google  with a...
 
I am applying for some menial jobs that are below me, and I’m annoyed by it. I’ll certainly quit the minute I sell a few p...
 
 
Web 2.0: Tools and Tips
 
 
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Check your online profiles for accuracy
 
 
 
 
 
 
 
 
Monitor your online reputation
 
 
http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Check regularly for your name
 
 
<ul><li>Contact the site owner personally and politely request that the negative information be removed. Do not make threa...
Next steps…
<ul><li>Start a blog. Buy a domain in your name. </li></ul><ul><li>Build profiles on social networking sites and actively ...
Thank You! Paradigm Staffing Blog : LindsayOlson.com Twitter : twitter.com/PRjobs Email:  [email_address] Lindsay Olson PR...
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Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search

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  • Though I've had LinkedIn and Twitter accounts, not been really active on them. I found the concept of checking regularly for your name on the web, interesting. Thanks for providing the websites.
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  • Sweeping Your Online Presence - Personal Online Reputation Management for the Job Search

    1. 1. Lindsay Olson PR & Marketing Recruiter Sweeping Your Web Trail Paradigm Staffing The Ladders March 18, 2009
    2. 2. <ul><li>☛ Why the Internet is an important reputation and personal branding tool </li></ul><ul><li>☛ Overview of the Web 2.0 tools used for recruiting and tips on how to keep your profiles clean </li></ul><ul><li>☛ How to monitor your online reputation </li></ul><ul><li>☛ How to deal with negative information </li></ul><ul><li>☛ Q&A </li></ul>Today’s Webinar
    3. 3. practice
    4. 4. Social technologies change the approach to the traditional job search and give us a powerful tool to enhance our personal brand.
    5. 6. <ul><li>of hiring managers use social networks to research profiles (+11% from 2006) </li></ul><ul><li>of hiring managers dismissed a candidate based on what they found (out of the 22%) </li></ul><ul><li>of hiring managers found information that was used to hire a candidate </li></ul>CareerBuilder Study 22% 34% 24%
    6. 7. <ul><li>of recruiters use search engines to learn more about candidates. </li></ul><ul><li>have eliminated a candidate from consideration based on the information uncovered online. </li></ul><ul><li>of executives found information they fear if seen could eliminate them from consideration of a new job. </li></ul>Another Study 77% 35 % 16%
    7. 8. <ul><li>of candidates posted information about them drinking or using drugs. </li></ul><ul><li>of candidates posted provocative or inappropriate photographs or information. </li></ul><ul><li>0f candidates had poor communications skills. </li></ul>http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Top 3 things that turn employers away 41% 40 % 29%
    8. 9. <ul><li>of candidate background supported their qualifications for the job. </li></ul><ul><li>of candidates had great communications skills. </li></ul><ul><li>of candidates were a good fit for the </li></ul><ul><li>company’s culture. </li></ul>http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Top 3 things that helped candidates out 48% 43 % 40%
    9. 10. Google Never Forgets “ Everything you do now ends up in your permanent record.The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.” http://www.sethgodin.com/sg/bio.asp
    10. 12. I am applying for some menial jobs that are below me, and I’m annoyed by it. I’ll certainly quit the minute I sell a few paintings.
    11. 15. Web 2.0: Tools and Tips
    12. 18. http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Check your online profiles for accuracy
    13. 27. Monitor your online reputation
    14. 30. http://sev.prnewswire.com/workforce-management/20080910/AQW02510092008-1.html Check regularly for your name
    15. 33. <ul><li>Contact the site owner personally and politely request that the negative information be removed. Do not make threats. If at all possible, call the person directly. </li></ul><ul><li>State your case clearly. If a post is inaccurate, provide proof. It doesn’t hurt to mention you are job searching. </li></ul><ul><li>If the results are truthful, try to mend the situation. Always handle it politely and never make threats. </li></ul><ul><li>Be prepared to defend the information in an interview </li></ul>How to handle negative results
    16. 34. Next steps…
    17. 35. <ul><li>Start a blog. Buy a domain in your name. </li></ul><ul><li>Build profiles on social networking sites and actively participate in the community. </li></ul><ul><li>Link your social network profiles to other sites that have already been indexed (like your blog). </li></ul><ul><li>Author an article for publication or guest post on an leading industry blog. Content is king. </li></ul><ul><li>Consider using a professional service to clean up the negative results. </li></ul>5 steps to push down results
    18. 36. Thank You! Paradigm Staffing Blog : LindsayOlson.com Twitter : twitter.com/PRjobs Email: [email_address] Lindsay Olson PR & Marketing Recruiter

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