The document discusses using social media for hiring. It notes that social media allows for increased visibility of candidates to recruiters, helps ensure candidates have good digital exposure, and is a cost-effective hiring method. It also discusses different recruitment methods like social media, advertisements, referrals from professionals, and video interviewing. The document provides tips for getting referrals through LinkedIn and outlines steps for an effective social media recruitment plan, emphasizing connecting with the right people, maintaining a strong online reputation, using engaging video content, and including relevant hashtags.