This document provides an overview of how local governments can use social media. It defines social media and outlines the opportunities it provides for engaging stakeholders, sharing information quickly and informally, and listening to constituent needs. Examples are given of how social media has been used successfully in emergency management, feedback requests, and public education. The document concludes with recommendations for developing a social media strategy and identifies tools and resources for governments getting started with social media.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
How to Effectively Engage with Your Target Audience OnlineAdvocacy Social
Presentation for the North Carolina Land Assembly discussing low-level specific tactics and strategies around social media and effectively engaging with target markets online.
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Nonprofit agencies need to take advantage of social media to keep their consumers and donors engaged in the agency. This presentation gives a very basic overview of social media and how it can be used to promote a nonprofit agency.
In July 2010, I presented a two-part seminar to PRSA Alaska, both in Anchorage and Fairbanks. This is Part II, which focused on PR measurement do's, don'ts and how to's.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
How to Effectively Engage with Your Target Audience OnlineAdvocacy Social
Presentation for the North Carolina Land Assembly discussing low-level specific tactics and strategies around social media and effectively engaging with target markets online.
Promoting Your Agency Using Social MediaEric Roland
Nonprofit agencies need to take advantage of social media to keep their consumers and donors engaged in the agency. This presentation gives a very basic overview of social media and how it can be used to promote a nonprofit agency.
In July 2010, I presented a two-part seminar to PRSA Alaska, both in Anchorage and Fairbanks. This is Part II, which focused on PR measurement do's, don'ts and how to's.
When we measure the value of public relations, the most important thing to do is to show how it supports business objectives. That's what this deck, a webinar for PRSA, speaks to.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
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For years, PR has been plagued by the perception that it is not a strategic business function - though all the textbooks say it is. This presentation, created for a webinar for PRSA, examines PR's business value, and how to integrate best practices into your work to show the value you bring to your organization.
Using Social Media in Your Job Search - Updated June, 2010ClearedJobs.Net
At the Cleared Job Fair on June 17, 2010 in Tysons Corner VA Using Social Media as part of your Job Search was presented and updated with current information.
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How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
"S" Is For Strategy: Charting Communication In The Digital AgeShonali Burke
In July 2010, I presented a two-part seminar to PRSA Alaska, both in Anchorage and Fairbanks. This is Part I, which focused on strategic communication planning in the digital age.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
A workshop presentation for National Grid providing an overview of social media and its uses for media relations and crisis communication. Focus is on utility industry.
There is no magic wand for the perfect solution to public relations measurement. But with some smart thinking and creative solutions, we can weave magic with smart measurement that shows how public relations is helping to achieve business objectives.
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Talk given at the IFLA Satellite Meeting of the Information Technology Section: "Emerging trends in technology: libraries between Web 2.0, semantic web and search technology". Florence, August 19-20, 2009
When we measure the value of public relations, the most important thing to do is to show how it supports business objectives. That's what this deck, a webinar for PRSA, speaks to.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Social Media Marketing Strategies for Social Ventures
The session, presented by Cheryl Contee, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
From WTF to KPI: Demonstrating the Business Value of Public RelationsShonali Burke
For years, PR has been plagued by the perception that it is not a strategic business function - though all the textbooks say it is. This presentation, created for a webinar for PRSA, examines PR's business value, and how to integrate best practices into your work to show the value you bring to your organization.
Using Social Media in Your Job Search - Updated June, 2010ClearedJobs.Net
At the Cleared Job Fair on June 17, 2010 in Tysons Corner VA Using Social Media as part of your Job Search was presented and updated with current information.
110219 Communicating your Impact Using the InternetMark Walker
How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it?
This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
"S" Is For Strategy: Charting Communication In The Digital AgeShonali Burke
In July 2010, I presented a two-part seminar to PRSA Alaska, both in Anchorage and Fairbanks. This is Part I, which focused on strategic communication planning in the digital age.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
A workshop presentation for National Grid providing an overview of social media and its uses for media relations and crisis communication. Focus is on utility industry.
There is no magic wand for the perfect solution to public relations measurement. But with some smart thinking and creative solutions, we can weave magic with smart measurement that shows how public relations is helping to achieve business objectives.
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
Talk given at the IFLA Satellite Meeting of the Information Technology Section: "Emerging trends in technology: libraries between Web 2.0, semantic web and search technology". Florence, August 19-20, 2009
ARGuing European Union Project-Games in EducationJoel Josephson
ARGuing will help teachers use the Internet within language education. The project is funded by the European Union within the Lifelong learning programme. The ARGuing project created 'The Tower of Babel' Alternate Reality Game to motivate secondary school students across Europe to learn languages with great success. see http://www.arg-education.eu/
Using social media for marketing your institutionAnirudh Phadke
I addressed a group of marketing professionals from a management college with presence in several cities. I shared my views on how they could use social media to attract more students to their courses.
Today is the video age, with many possibilities for integrating video in to language learning. Language learning is a multisensory process and video allows developing a range of language skills including listening, speaking, reading and writing, with one resource.
Video is a great resource for listening and speaking, for all language learners. Using video helps the student to learn languages at their own pace, when they have the time.
Video for ALL http://videoforall.eu/ will be the European project that will bring together all current methodologies, ideas and innovative practices to teach and learn languages by integrating digital video. The project believes that video must be a basic tool for a more multidisciplinary approach to language teaching and learning in today’s world.
aPLaNet is a European Union funded education project for language educators to help them use social networks and build PLNs for their professional development.
Taken from the wonderful Studio Pelikan, Language school in Brno, Czech Republic, during the 3rd partner meeting.
Find out more about the project and how you can take part at:
www.aplanet-project.org
www.aplanet-project.eu
Ed20work Introducción al Proyecto (Español - Spanish)Joel Josephson
Crear una red que cubra el campo de la educación y el del trabajo, y está diseñada para mejorar el uso de las herramientas Web2.0 en ambos casos
Crear un conjunto de herramientas para la evaluación empírica de dichas herramientas Web2.0
http://www.ed20work.eu/
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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5. The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your [audience] say it is. The [biz/np/gov’s] who win are those who listen to and empower their [audience] to evangelize their [brand/np/gov]. Joseph Jaffe, Flipping the Funnel IMAGE SOURCE: Seth Godin On Creating A Non-Profit That’s Remarkable
6. PUBLIC SERVICE 2.0 Stakeholders want to receive info/satisfy needs WHERE, HOW and WHEN they want Swift Personal Informal Flexible IMAGE SOURCE: Happy Bunny graphic by Jim Benton
7. WHY SOCIAL MEDIA WORKS IMAGE SOURCE: Tapping Communities to Accelerate Corporate Innovation
8. FACEBOOK, SPRING 2010 400 MILLION active users 5 BILLION pieces of content shared/week 55MINUTESper day LARGESTsocial network MORE TRAFFICthan Google DATA SOURCE: Social Brand Value
9. TWITTER, SPRING 2010 106 MILLION active users 300,000 NEW accts/day 55 MILLION tweets/day 600 MILLION search queries/day DATA SOURCE: Social Brand Value
10. YOUTUBE, SPRING 2010 2 BILLION views/day (double prime-time audience of all 3 broadcast networks COMBINED) 24 HOURS video uploaded/minute 15 MINUTESper day DATA SOURCE:Social Brand Value
11. INTERNET + GOVERNMENT 82% Looked for information or completed a transaction on a government website in the last twelve months (April, 2010) SOURCE: Pew Internet Government Online Report
14. WHAT IS IT GOOD FOR? Emergency management (case study) Request feedback(case study) Election info (case study) Education (case study) Listening Customer service Giving attention
15. EMERGENCY MANAGEMENT USGS maps Tweets during an earthquake. SOURCE: Twitter 101 – CASE STUDY: The United States Geological Survey
34. RECOMMENDED RESOURCES GovLoop Pew Internet Government Online Report Facebook and Government Page Gov 2.0 Expo GovTwit
35. A BIT ABOUT ME Rhinebeck resident 19 years communication experience Specialize in nonprofit, small business social media, e-mail, web Clients Town of Rhinebeck Roosevelt-Vanderbilt National Historic Sites Teaching the Hudson Valley Amnesty International US
Famous diagram by Brian Solis,SOCIAL NETWORKS (Facebook, MySpace, Twitter)VIDEO (YouTube, Vimeo)DOCUMENTS (Scribd)PHOTOS (Flickr, Picasa)BOOKMARKS (Delicious, StumbleUpon)BLOGGING (Wordpress, TypePad)MOBILE (FourSquare, iPhone apps)
Originally written about businesses. It applies to everything – businesses, nonprofits, government, places.
What does this mean for government? Swift – Twitter (Iran, Hudson River plane landing)
SOURCE IDEA OR SOCIAL OBJECTCan be out there already (hole in parking lot) or you can put it out there (ideas for budget cuts). IDEAS CAN COME FROM ANYWHERE AND ARE NOT SUBJECT TO SCHEDULINGFEEDBACK/CONVERSATION/PARTICIPATION (people get involved)Usually public and open (can have closed social)Multi-directional,NOT SILOEDTAP, REFINE, CONTRIBUTE, ASSIMILATEMOVE FORWARD
Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
Very small portion of people upload content, but millions view and share it.
UTAHFirst Karla Bartholomew (test pools)Second Jeanette Nichols (immunization nurse H1N1)