Flipbook FILM260

1. CC Pixabay - Icon App Networks Internet Social
Does the future of your
career depend on social
media?

2. Maintaining a career profile online is now
equivalent to running a ‘permanent
campaign’. [1]
CC Pixabay - Permanent Campaign Speech Stage Lecture Microphone

3. CC Pixabay - You A Brand Times Square Broadway Manhattan
You are the CEO of your own company, and
online profile needs to be managed as if it
were your brand. [2]

4. CC Pixabay - Future Dependent On You Road Distance Landscape Horizon
The future of your career depends on the level
of your branding on social media. [3]

5. CC Pixabay - Characters New Resume Tweet Twitter Bird Blue Twig
Your next resume
may be submitted
through Twitter
consisting of only
140 characters[5]

6. CC Pixabay - Reputation Matter Girls Whispering Best Friends
Your reputation online may strongly affect whether or not you get
your next job in this new digital economy. [6]

7. CC Pixabay - Network Social Media
The Big 3 that
employers say they
have used to hire
employees:
-LinkedIn 79%
-Facebook 26%
-Twitter 14% [10]

8. CC Pixabay - Google Www Online Search Search
93% of employers will check an
applicant's online profile. [10]

9. CC Pixabay - Manager Person People Group
35% of employers will not grant an interview to those with no online
presence. [9]

10. CC Pixabay - Yes No Maybe Checklist Opportunity
Top rejection criteria for employers based on online profiles
[11]:
46% Provocative or Inappropriate content
41% Drinking or Drug use content
36% Bad-mouthing previous company or staff
32% Poor communication skills
28% Discriminatory comments regarding race, gender,
religion, etc.

11. Top acceptance criteria for employers based on online profiles [11]:
46% Good fit within company culture
45% Professional qualifications for the job
43% professional image on social media
40% Well-rounded with wide range of interests
40% Strong communication skills (40%)
CC Pixabay - Yes No Maybe Checklist Opportunity

12. CC Pixabay - Network Society Social Community
A social media platform
such as LinkedIn has
millions of members and
makes networking and
socializing significantly
easier. [12]

13. CC Pixabay - Partnership Connectedness Personal
LinkedIn is also a powerful tool for
promoting yourself. [14]

14. CC Pixabay - Clock Time Watch Fashion Hours
Every second two new people join LinkedIn. [13]

15. CC Pixabay – Social Media Facebook Twitter
You must update your online profile frequently to remain
connected and relevant. [15]

16. CC Pixabay - Walker Alone Outdoor Walking
Those who do not update their online profile or those who do
not have an online presence will be left behind. [15]

17. CC Pixabay - Security Castle Sure Internet
Do not share your age,
marital status, religion,
political, ethnicity or
sexual orientation. [8]

18. CC Pixabay - Login Password Log Sign On Turn On
“The first rule for any individual: You should always assume what
you share on the Internet is public. Period. The end,”
-Courtney Shelton Hunt, Ph.D. [11]

19. CC Pixabay - Entrepreneur Startup Start Up Man
An online career presence will be crucial in the future. However
we must still focus on our core competencies and remember
that that 'being good' trumps 'looking good'. [7]

20. Sources:
1. "It’s Not A Job Search, It’S A Permanent Campaign". Harvard Business Review.
2. "The Brand Called You". Fast Company.
3. "The Future Of You". Harvard Business Review.
4. "Five Ways To Be A Smart Social Media User In Your Job Hunt". The Globe and Mail.
5. Weber, Rachel. "The New Résumé: It's 140 Characters". WSJ.
6. "The Reputation Economy is Coming". Forbes.com.
7. "Our Dangerous Obsession With External Recognition". Harvard Business Review.
8. "Social Media". University of Waterloo Centre for Career Action.
9. 35 Percent Of Employers Less Likely To Interview Applicants They Can’T Find Online. "Careerbuilder". Careerbuilder.ca.
10. Davidson, Jacob. "Recruiters Reveal The 7 Social Media Mistakes Most Likely To Cost You A Job". MONEY.com.
11. Toronto Public Library. "Didn't Get That Job? Your Social Media Presence Might Have Ruined Your Chances"
torontopubliclibrary.typepad.com/
12. Vallor, Shannon. "Social Networking And Ethics, Stanford University". Plato.Stanford.edu.
13. "About LinkedIn" Press.linkedin.com.
14. McFadden, Kinley. "Why Linkedin Is So Important For Professionals And Job-Seekers". Smart Business Trends.
15. White, Sarah. "Is Your Social Media Presence Hurting Your Job Search?". CIO.
16. Gurchiek, Kathy. "How Social Media Content Hurts Job Seekers". Shrm.org.