Facebook is one of the largest social networking sites in the world with over 2 billion users. While it started as a personal networking site, Facebook now faces dilemmas in balancing privacy concerns with using customer data and information to generate profits through advertising. Some of Facebook's past privacy issues include the Beacon program that shared customer purchase information without consent and public profiles that disclosed user actions and updates. However, Facebook has been able to introduce business approaches through pages and applications to become a more viable and profitable business model.

1. Facebook Case studySoraya Jean-francois 07-0677Nicole Perez 10-0428Milton Hernandez 10-0890Elvis Peña 10-0929

2. Facebook is the one, if not the largest and most common and diverse Social Networking site in the world. It has a business, but at the same time family like approach which creates something different offered.

3. Facebook’s Dilemma70% of the people that uses facebook is ut of the U.S and its unlikely to do any purchaseFacebook can decide on turning information from its customers into profits but this would mean violating customer privacy

4. What concept in this chapter are illustrated in this case?E-commerce, which includes messaging, photo-sharing, tagging, comentingonpics, status, or other coments, and finally user-created applications.

5. What is the role of e commerse and web 2.0 technologies in facebook’s widespread popularity?Web 2.0 a web applications that uses interactive information sharing, networking, and collaboration among users,offersmany web-based applications, which provides profile users to get hands-on with the site.

6. Describe the weakness of Facebook privacy policies and features. What people, organization, and technology factors hace contributed to those weaknesses?-The Beacon Program, that tracks down facebook members that have purchased on their corporate sites and send this information to facebooks friends involuntarily. This advertising service tracks down customers’ business behavior and updates it automatically on FaceBook without any user consent-The change or retention of information, deactivation ext. News Feed features on the website which makes user actions public by posting actions on their wall, such as profile updates, adding new friends, and adding new applications.

7. Does Facebook have a viable business model? Explain your answer.Facebook counts with a great ability on profiling its users and targeting markets using every detail of hobbies, regions, interest, favorites, likes ext. Also through here people can catch up get in contact with old friends or meet new people, communicate with them trough various applications available for users such as messaging commenting adding and tagging pictures ext. Through this, people are able to see the updates of their profiles and use the applications on their pages. They have been able to introduce businesses approaches with pages were business upload pictures of their merchandises with the price being able to sell trough internet or buy credits to send gifts to your friends or for games. They sure have improved the whole concept of a private social page to a business.

8. If you were responsible for coordinating Facebook’s advertising, How would you balance the desire to become increasingly profitable with the need to protect the privacy of your users?We would create a campaign focused on security and privacy for our users, and implement a series of options where you can hide things you don’t want anyone to see increase limited profile security and send emails informing users how to maximize their security, also create a call to attention where you can report a weird and dangerous user, as well as controlling the number of views a certain user sees another and send email to those to see if there is an explanation for this behavior and if not block hi