A record label markets and promotes music recordings and videos. It handles production, distribution, artist promotion, finding new artists, finances, and more. Major labels have their own distribution systems and command high annual sales, while independent labels have less financial backing. Atlantic Records is a major label founded in 1947 that specializes in R&B, jazz, and soul but expanded into rock and pop. It manages popular artists like Wiz Khalifa, Sean Paul, and Bruno Mars. Copyright gives creators control over use and distribution of their work, so the document discusses contacting original artists for permission to use songs in a music video.