- A record label is a brand that markets music recordings and videos, controls publishing, and manages production, marketing, promotion, and copyright for artists. Major labels invest heavily in artists for large profits, while independent labels give artists more control over their music and a larger share of profits but less marketing money. - The document discusses choosing a major label like Virgin Records to give an artist the promotions and marketing needed to break into a difficult genre market. It also provides background on EMI's history and current diverse roster of artists. Finally, it defines copyright as owning the rights to music and lyrics, allowing record labels to profit from others using songs.

1. Record Labels

2. • A record label is a trademark/brand that is used
for the marketing of recordings and music videos.
• Often the larger companies are also in control of
the publishing and manages the
brands/trademark as well as all of the
production, marketing, promotion and the
copyright of the artist
• They also have contracts with artists and their
managers.

3. Independent Vs. Major
• Major labels are rich corporations that’s purpose
is to invest a large amount of profit into the artist
to produce a large amount of money. .
• Independent record labels allow the artist to be
in more control of their music and allows them to
have a larger percentage of the profit made off
their albums. However they do not have as much
money as the major record labels to advertise the
artists music as much as a Major label does.

4. My artist will be part of an major record label as the
genre of the music is hard to get into therefore the
artist will need as much promotions and marketing
as possible to break into the market no matter the
talent of our artist.
Personally I believe that Virgin Record Label would
be a good existing record label as it is world widely
known as well as being very successful.

5. EMI’s history started at the Gramophone
Company in London. It was established in 1897,
and the company brought together the
innovative sound recording technology and
musicians. They then developed from there and
created a large brand that now has artists such
as David Guetta, Connor Maynard and Gorillaz.
Looking at the current artists they take on a very
broad range of genres.
Virgin EMI record label

6. Copyright
• Definition : Owning the rights to a piece of
work, in this case music and the lyrics this
then entitles the record label to gain profit
from people using the songs or music and/or
performing the songs.

7. I need to consider how the music video would be consumed
and whether it would be for personal use or not. If for
personal I would not need to obtain a licence to use the music
and would be able to consume the song in what way I wanted.
However I would still need to ask permission of the record
company to use the music. Using the record label information
and copyright information I know that I need to ask
permission to use the music as well as choosing the right type
of record label for my artist to get the best promotion/
marketing and income out of the music industry. As well as
making sure that all of my digipack and products have the
copyright logo on it to ensure that I own the rights to the
music.

8. This shows my logo which will be an major record label that will allow my artist the
best possible chance of breaking into the music industry. The use of a major record
label company means a lot of money will be able to be used on the promotion and
marketing of my artists music.
Other artists that CR could sign is Alicia Keys, Ed Sheeran, David Guetta as the record
company should have a diverse type of artists to be successful.
The company has had major artists such as Michael Jackson, Lenka and Leona Lewis
who have all worked with Cherry Records and have helped create a successful mutli-
genre record label company.