How does one license their music? There are seemingly endless options these days! You can sign with a music provider like a music library, publishing company or record label. You might have an agent who pitches your music to TV, film or marketers on your behalf. You might even be savvy enough to shop your music on your own. This industry pressures artists to feel the need to be “represented”; that it’s necessary. Regardless, the prevailing trend in artists’ approach to earning compensation and exposure for their work is that of a DIY mindset. In this panel, we will explore the fundamental steps of the complete music licensing process. We will examine the differing approaches to licensing music and lead you on a detailed journey, from when and why the music is created to how it’s placed in a TV show, film or commercial. We’ll discuss different pitching methodologies and how to foster and maintain relationships with industry professionals. This panel serves to examine the whole licensing process through the lenses of the music creators, purveyors and the industry’s top professionals.

1. MUSIC LICENSING:
FROM CREATION TO COLLECTION
A step by step guide into the world of music placement.
LISTEN. LOVE. LICENSE.

2. In an ever-changing music industry landscape, it becomes increasingly important for artists and
composers to focus on the methods to broaden their listenership while maximizing their revenue stream.
With traditional record label deals becoming increasingly difficult to obtain, artists can now reach their
market directly with social media providing valuable visibility and accessibility to more fans at the click
of a mouse. Yet, with so many avenues for fans to consume music, artists run the risk of blending into the
background of an oversaturated digital marketplace. Conversely, the world of music licensing continues
to offer an incredible opportunity for artists to generate income and gain valuable notoriety that they
otherwise may not experience.
How does one license their music? There are seemingly endless options these days! You can sign with a
music provider like a music library, publishing company or record label. You might have an agent who
pitches your music to TV, film or marketers on your behalf. You might even be savvy enough to shop your
music on your own. This industry pressures artists to feel the need to be “represented”; that it’s
necessary. Regardless, the prevailing trend in artists’ approach to earning compensation and
exposure for their work is that of a DIY mindset.
In this panel we will explore the fundamental steps of the complete music licensing process. We will
examine the differing approaches to licensing music and lead you on a detailed journey, from when and
why the music is created to how it’s placed in a TV show, film or commercial. We’ll discuss different pitch-
ing methodologies and how to foster and maintain relationships with industry professionals. This panel
serves to examine the whole licensing process through the lenses of the music creators, purveyors and
the industry’s top professionals. Among them:
SXSW 2014
PANEL PROPOSAL
By: Jonathan Lane
LISTEN. LOVE. LICENSE.
Josh Young - One of the entertainment industry’s busiest professionals, acting as a Supervising
Editor on multiple hit reality shows (Big Brother, Extreme Makeover: Home Edition and The
Bachelor) while also producing feature films. Additionally, Josh is owner and CEO of Atrium Music
– a high quality, artist driven music library for TV, film and commercial use.
Jerry Butler - Attorney at Probstein, Weiner & Butler, representing major clients like the Allman
Brothers Band, members of Journey, The Tedeschi Trucks Band and a variety of publishers, labels
and libraries. He handles all licensing negotiation, rights clearances, royalty collection and
publishing administration for the firm’s clients, who range from independent DIY artists to
established, major songwriters and artists.
Mason Cooper - A leading freelance Music Supervisor for independent films. He is the President
of Songrunner Entertainment. Current projects include “The Bronx Bull” based on the book
Raging Bull II, DirecTV’s original series “Full Circle” and the upcoming biopic about Steve Jobs –
“Jobs,” starring Ashton Kutcher.
Josh Cumbee - An experienced composer for TV and film. His music can be heard on multiple
feature film trailers, as well as TV shows “Ready for Love,” “The Bachelor,” “Polyamory,” “South-
ern Nights,” “America’s Next Top Model,” and more.
Jonathan Lane - The Director of Business Development and Marketing for Atrium Music, in
charge of pitching and placing the Atrium catalogue in TV, film and commercials. Representing a
catalogue of over 250 breakout indie artists and composers from around the world, Jonathan
negotiates fair licensing fees and usage terms on the artists’ behalf while generating new
business and forging fresh relationships.

3. This panel aims to provide attendees with a full scope of the music licensing process in a nearly linear
fashion, from the conception of a piece of music, to the placing of that music in TV and film. We’ll be
touching on four basic sections: The composer, music supervision, the licensing process, and the DIY
approach. The following outline details what we plan to address:
OVERVIEW
THE COMPOSER or ARTIST
Determining what songs or catalogue would garner realistic licensing
opportunities. How is this done?
place music?
Forecasting musical trends.
What must an artist have in place in order to move forward?
PITCHING, PLACING, MUSIC SUPERVISION
How are songs pitched to Music Supervisors?
How does a music provider find opportunities for their artists?
LICENSING PROCESS
Securing a fair rate
Rights granted in a license
Cue sheets
Royalties
DIY
Important industry relationships to forge.
Self-representation
QUESTIONS
Open the discussion up for questions from the audience

4. PANEL MEMBERS
JOSHUA YOUNG
CEO, ATRIUM MUSIC
JERRY BUTLER
ATTORNEY, PROBSTEIN WEINER & BUTLER
LISTEN. LOVE. LICENSE.
Josh Young is the founder, owner and CEO of Atrium Music, LLC, a licensing
company placing music in a wide variety of TV shows, commercials, films and
other media related projects. Representing well over 250 writers and artists from
around the world, Atrium is a current primary music provider for multiple TV
shows and feature films such as Extreme Makeover: Home Edition, Ready For
Love, Southern Nights, and many more. In addition, Josh is the co-founder,
owner and manager of The Den Recorders, a full-scale Pro-Tools recording studio
located in Southern California. The Den Recorders offers an array of services from
sound design for films, to mixing in 5.1, to recording ADR, along with tracking
popular music.
Jerry Butler is an attorney with Probstein Weiner & Butler. Jerry has been with the
firm for seventeen years, first as a paralegal before graduating summa cum laude
from Abraham Lincoln University School of Law and being admitted to the
California bar in 2011. Jerry handles all of the music publishing administration,
licensing, rights clearance and royalty collection matters for the firm. Jerry also
negotiates and drafts music contracts and works with both DIY artists and estab-
lished artists on partnership, songwriter, producer, management and, distribu-
tion agreements in addition to forming and operating their own music publish-
ing companies. Before joining the firm, Jerry had experience as a guitarist and
composer, a radio disc jockey, in music retail, and in music education at
Among his multifaceted portfolio, Josh also works as a freelance editor, working as a lead/supervising editor for popular
shows, such as Big Brother, The Biggest Loser, The Bachelor and many other hit TV shows. He has worked with networks
including ABC, NBC, CBS, FOX, MTV, A&E, TVLAND, TLC, CW, E!, OWN, and the Discovery Channel. Outside of the“TV realm,”
Josh has also used his creative flare and skillful eye by editing and producing a mixture of independent feature films,
commercials and music videos.
Musician’s Institute after his graduation from the Guitar Institute of Technology. Jerry’s clients include Gregg Allman and The
Allman Brothers Band, The Tedeschi Trucks Band, Jonathan Cain of Journey, Atlantic Starr, Atrium Music, LLC and filmmakers,
artists, songwriters, producers, publishers and record labels at every level of the industry.

5. MASON COOPER
MUSIC SUPERVISOR,
SONGRUNNER ENTERTAINMENT
JONATHAN LANE
DIRECTOR OF BUSINESS DEVELOPMENT,
ATRIUM MUSIC
Jonathan Lane is the Director of Business Development and Marketing for Atrium
Music. His primary roles in this position are pitching the Atrium catalogue,
comprised of over 250 breakout indie artists and composers from around the
world, to TV productions, films, ad agencies, and beyond, negotiating fair licens-
ing fees and usage terms. Jonathan attended Fresno State University on a schol-
arship for drums and percussion and has performed in bands his entire life.
Throughout his scholastic journey, he also found a true passion for creative
writing. With this newfound passion, Jon changed his major to English and
graduated with a BA, English degree. While in college, he wrote professionally for
the Fresno Bee, the Central Valley’s leading news outlet, while also publishing articles of literary analysis. Building a strong
portfolio, he became well equipped for the professional world upon graduating, securing a creative role at Warner Bros.
Studios. Jonathan spent 5 years working in Business Development at Warner Bros., in a creative writing capacity before
deciding that music was beginning to take over his life. With this realization, he left the corporate world to pursue music
licensing full time at Atrium Music and hasn’t looked back. Jonathan Lane is the front man of Southern California reggae
fusion band UpRooted who boasts packed and sold out headlining shows at various prominent venues including the House
of Blues and the Roxy Theatre, sharing the stage with bands like Linkin Park and Awolnation. UpRooted’s most recent album
released at #4 on the reggae charts and #1 on the international rap charts.
Mason Cooper, president of Songrunner Entertainment, brings a multifaceted
background to his services as a Music Supervisor. With over two decades experi-
ence as a music publisher, music supervisor and songwriter/producer, he has
represented the catalogues and talent of Bernie Taupin, John Lennon, Jim Croce,
George Michael, Rick Wakeman, and Stevie Wonder, and has written and
produced music for television and film, including the themes to CBS’s Major Dad,
FOX’s Glory Days and NBC’s Sister Kate. As a Music Supervisor, Cooper brings his
music training and legal/business affairs experience to his projects, which
include: Warner’s DVD release of the series“Witchblade,”MGM’s feature films
“All’s Faire in Love”(starring Christina Ricci, Cedric the Entertainer) and“Deal”(starring Burt Reynolds, JenniferTilley), a dozen
television specials for CMT/MTVNetworks, Sony’s “The Prince and The Pauper” (starring Dylan and Cole Sprouse), Phase 4
Film’s“Lucky”(starring Colin Hanks, Ann-Margret, Dir by Gil Cates Jr.), and the Dennis Quaid thriller“Beneath The Darkness.”
Cooper’s current projects include“The Bronx Bull” (based on the book Raging Bull II), the Neil LaBute penned TV series for
DirecTV“Full Circle” (starring Ally Sheedy, Minka Kelly, Billy Campbell), and the upcoming biopic about Steve Jobs –“Jobs”
(starring Ashton Kutcher). In addition to music supervising his films, Cooper’s creativity also helps him directly fulfill his
projects’music needs, including writing or producing music with Dennis Quaid, Dylan McDonald, Victoria Justice, Kay Pana-
baker, Bret Michaels and Weezer’s Brian Bell.

6. JOSH CUMBEE
COMPOSER, SONGWRITER, PRODUCER
This panel will provide attendees with an understanding of the DIY approach,
the organizational foundation independent artists need to make the most of it,
and insight on how to improve the quality and marketability of their music. The
knowledge and perspectives offered by these industry professionals with a
broad range of experience will provide attendees with a roadmap and a new-
found confidence in pursuing their quest towards a lucrative music career.
STEPHEN COHEN
MODERATOR
TAKEAWAYS
Josh Cumbee is a music producer and composer. A southern California native
and USC alumni, Josh's work has been featured on many network and cable
television shows (such as Extreme Makeover: Home Edition, The Bachelor,
America's Next Top Model, and more). His music has also been featured in multi-
ple ad campaigns, and short films, along with collaborations with Grammy and
Emmy-award winning talent.
Stephen works as the VP of Business Affairs for Atrium Music handling royalty
collection, publishing administration and licensing. He worked as attorney Jerry
Butler’s apprentice for 5 years in the world of music law and publishing adminis-
tration. He is also an accomplished musician with writing and performing experi-
ence who has garnered placements of his music on his own and through Atrium
Music. He serves as Moderator as someone with experience on both the creative
and business sides of the Music Industry.

7. After School Sessions with Josh Young:
https://www.youtube.com/watch?v=yHDbUGjwonk
Avid at 2011 NAB Show:
https://www.youtube.com/watch?v=rjhtH8FBco8
A Distinctive Style Interviews Josh Young of Atrium Music:
https://www.youtube.com/watch?v=iZzeNJmIJvs
NAB 2013: Reality TV Editor Josh Young and Jonathan Lane of Atrium Music:
https://www.youtube.com/watch?v=yl1N8-ZoQHU
Mason Cooper Interview:
https://www.youtube.com/watch?v=WFT3TD7WCsg
JOSH YOUNG
JOSH YOUNG & JONATHON LANE
JOSH YOUNG & JONATHAN LANE
JOSH YOUNG & JONATHON LANE
MASON COOPER
Josh Cumbee Interview:
https://www.youtube.com/watch?v=2Qnyyhjp-eI
“Ordinary Day” by Josh Cumbee:
https://www.youtube.com/watch?v=SKoOaLpCIyA
JOSH YOUNG & JONATHON LANE
JOSH CUMBEE
PANELIST VIDEO RESOURCES