Star image
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The document discusses theories of star image and how they apply to a band creating a music video and promotional campaign for their song "Memories." It notes that Keith Negus' theory describes star image as either synthetic (created by institutions) or organic (created naturally by the artist). For the band, an organic image is better since the band members are friends who started the band in a local record shop just to enjoy making music together. Richard Dyer's theory is also discussed, which says a star image should make the star seem both ordinary and extraordinary at once to attract different audience types. For example, the band can present themselves as normal guys who play instruments in a typical garage environment, while also promoting their tour dates and concerts
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What star image do you want to produce?
The document discusses different theories for constructing the image of an artist or band in a music video. It examines how the band Glass Animals presents an organic image based on Negas' theory by not drawing attention to themselves in videos and using candid photos. For the song "Dyers Eve", the band projects an abstract, quirky, and mysterious image using colorful visuals per Dyer's Star Theory. To follow these themes, the proposed video would portray the band mysteriously with smoke and red lights partially obscuring their faces to seem intriguingly absent yet present. Their image would be promoted as organic by dressing them casually and having them in only one setting.
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Green Screen
The artist used a green screen in their music video to emphasize the song's lyrics and grab audience attention by creating a surreal outer space setting that would not be possible otherwise. The green screen helps tell the narrative by establishing the environment for the lyrics and characters. It transports the audience to another place and makes them feel like they are joining the artist on a journey.
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The document discusses the importance of branding and creating synergy across different elements of a music production package. It describes how the creator designed the music video, Digipak, and poster for a project around the theme of alcoholism to represent the chosen song. Specific elements like the album cover's large "X", images of the main actors, and alcohol were included in the Digipak and poster to clearly convey the theme and create recognition across the different parts of the package.
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Star image
The document discusses how different genres portray stars through album covers to appeal to certain audiences. It gives the examples of Taylor Swift's country star image on her first album shown through a rural background and minimal makeup, and Marilyn Manson's dark and sinister image meant to scare on one of his album covers. The purpose of crafting star images through album art is to appeal to the target audience of that genre, with rock and indie stars portrayed as more rebellious than pop stars to attract rebellious teenagers.
Task 2 star image
The document discusses how stars and their images are constructed and promoted through various media to appeal to target audiences. It uses Kanye West as an example of an artist who promotes recognizable motifs like teddy bears across his album covers and videos. The document then discusses how a band's star image was developed and promoted through elements in their music video like creativity, originality, and sexuality to appeal to both male and female audiences aged 17-24.
Star Image Media
Richard Dyer's star theory is applied to pop star Rihanna. Dyer's theory argues that celebrities are constructed images created by institutions for financial gain targeted at specific audiences. Rihanna was transformed into a pop star by her record label who promoted her heavily after a domestic violence incident increased publicity for her new album. Rihanna maintains her image as a pop star through initiatives like her charity foundation and tabloid appearances. Her widespread popularity allows her to influence audiences, though some criticize her role modeling of risky behaviors.
Amy winehouse star image
Amy Winehouse was an English singer and songwriter known for her soul music but who also dabbled in jazz and R&B. She was signed to several major record labels over her career which helped promote her music worldwide but also influenced her star image. Her image was portrayed as rebellious due to her bold hairstyle, makeup, tattoos, and moody stage presence. While born into an ordinary working class family, her unique look and style made her seem extraordinary.
Richard dyer Star Image by Jake Elton
Richard Dyer argues that stars are constructed images meant to appeal to audiences and generate revenue, not real people. Stars are commodities produced with traits like youthfulness, rebelliousness, and anti-authoritarian attitudes in order to conspire consumption and be constantly worked on and changed to stay relevant as brands over time.
Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Star image
Richard Dyer developed the idea that a person's perception of a film is influenced by their perception of its stars. He believed there are two types of musical performers: pop performers who are known solely for their music, and pop stars who have an identity beyond their music. Nicki Minaj fits the definition of a pop star as she is known not just for her music but also her personality, fashion, roles in movies, and perfume line. Her record label helped construct her unique image to appeal to a wide audience and differentiate her from other rappers.
Record label and permission
A record label markets and promotes music recordings and videos. It handles production, distribution, artist promotion, finding new artists, finances, and more. Major labels have their own distribution systems and command high annual sales, while independent labels have less financial backing. Atlantic Records is a major label founded in 1947 that specializes in R&B, jazz, and soul but expanded into rock and pop. It manages popular artists like Wiz Khalifa, Sean Paul, and Bruno Mars. Copyright gives creators control over use and distribution of their work, so the document discusses contacting original artists for permission to use songs in a music video.
Star Image - Chris Martin
Star marketing refers to branding an individual person beyond their songs or albums. It involves marketing all elements of the person's brand to attract customers and sell their image. An individual's public image is important for star marketing through media exposure which can help start new trends and attract audiences. Coldplay is a British rock band formed in 1996 consisting of Chris Martin, Jonny Buckland, Guy Berryman, and Will Champion. They gained worldwide fame with their debut album Parachutes in 2000 and have since released several successful albums, winning multiple awards and nominations.
Star image articles comparison
1) Pop music videos are an essential part of promoting artists and selling their music, as they allow fans to connect with the artist's image and personality.
2) Different music genres tend to portray certain stereotypes of fans in their music videos. For example, pop music videos often depict conformity and struggles with sexuality, while rap videos sometimes show violence and misogyny.
3) Social media platforms like Instagram and Twitter are now key ways for artists to promote their music and interact with fans, growing huge followings that can boost music sales. Maintaining a memorable star image is important for recognition and commercial success across all marketing channels.
Star image
This document discusses how Lady Gaga fits Richard Dyer's star theory across five categories: 1) lasting significance and brand awareness, 2) being a constructed artificial image with a unique style, 3) being a product of the music industry before and after fame, 4) having a unique fashion sense that creates a fan base despite not being easily copied, and 5) representing a "wild child" persona that alters preconceptions of womanhood. The document analyzes aspects of Lady Gaga's career and public image in relation to Dyer's conceptualization of what defines a pop star.
Lady Gaga - Change In Star Image
Lady Gaga was born in New York in 1986 and attended school with Paris Hilton. She began her career writing songs for other artists before releasing her debut album The Fame in 2008, which was influenced by glam rock artists like David Bowie. Her early music videos and appearances featured simple straight hair, light makeup, and more plausible clothing compared to her later provocative outfits and extreme makeup. Her second album The Fame Monster from 2009 had a darker tone and more revealing music videos like Alejandro, which featured androgynous and nude imagery. Her third album Born This Way from 2011 promoted a message of self-acceptance for "misfits" and featured the title track music video showing nudity and prosthetic
Star image
Rihanna has achieved success through carefully crafting her public image and star persona according to Richard Dyer's star image theory. She is constantly in the public eye through her relationship with Jay-Z's record label Roc Nation. Her unique style and exotic background from Barbados gives her widespread appeal. Rihanna also evolves her image and music over time to match current trends and cater to audience demands, making her more famous. She contributes to charity and promotes social causes to align with popular ideologies.
Powerpoint on star image of band
The document discusses the marketing strategy for the band Electric Deserts' single "DVNO" aimed at 15-25 year olds of all genders and sexualities. It analyzes how the music video, CD cover, and promotional materials effectively combine Richard Dyer's theories of star image and values of music stardom like creativity, youthfulness, and sexual magnetism to attract the target audience. Key elements that create an memorable star image and world of "DVNO" include distinctive makeup, costumes, choreography, and presenting the lead singer in different contexts throughout the video and marketing campaign.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Star image – miley cyrus
Richard Dyer's star theory argues that pop stars are constructed images created by music companies through advertising and promotion to make money. Miley Cyrus exemplifies this theory as she transformed her image from a Disney Channel pop performer to an explicit pop star through changes in music style, record label, and risqué on-stage performances and outfits. This new image attracted more fans and increased profits for her record label by catering to popular music and fashion trends.
Star image
This document discusses Richard Dyer's theory of star image and persona. Some key points are:
1) Pop stars have identities and personas that extend beyond just their music and are constructed out of various materials to appeal to audiences.
2) Stars represent shared cultural values and ideologies in order to promote them. Their personas need to be constantly nurtured and updated over time to sustain popularity.
3) Common elements and motifs are used to create recognizable star images, like Madonna's changing style with each new album or the Red Hot Chili Peppers' logo.
Star image for my artist
The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
Star image
The document outlines a proposed star image for the artist Hula and her song "See Me". It describes cultivating an image of her being carefree yet stylish with an alternative, grungy look to seem synthetic yet organic. Her attitude should suggest past rebellion to appeal to audiences. Her style will be identifiable but alternative to seem atypical. Her performances aim to be sensual to appear sexy to audiences.
Star Image Presentation
The document discusses creating a star image for a band to portray in a music video. It proposes that the band's image represent qualities of youthfulness, success against odds, originality, creativity, and an anti-authoritarian attitude. The female singer in particular would have an organic image focused more on the music than her appearance. Her look would be dark-haired and dark-eyed, cheeky and fun but rough around the edges. The overall band's image would be dark, mysterious, and rough to fit their rock/pop genre, while still being laid back, reserved, and self-conscious rather than egotistical like many other artists.
Evalaution Question 1
Our group developed and challenged conventions of real media products in our music video. We created a jazzy performance-based video with original visuals. We applied several media theories to our video production, including synaesthesia, signs, montage editing, stars, and intertextuality. By referencing other music videos, we gathered ideas to develop shots and visuals that would make our video engaging while pushing the boundaries of typical music video conventions. Our video aimed to challenge expectations by having well-synced lip movements, unique locations, and an original indie song. We strove to match or surpass existing media products through vibrant editing, varied camerawork, and a romantic visual style enhanced by feedback.
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Star image
The document discusses how different genres portray stars through album covers to appeal to certain audiences. It gives the examples of Taylor Swift's country star image on her first album shown through a rural background and minimal makeup, and Marilyn Manson's dark and sinister image meant to scare on one of his album covers. The purpose of crafting star images through album art is to appeal to the target audience of that genre, with rock and indie stars portrayed as more rebellious than pop stars to attract rebellious teenagers.
Task 2 star image
The document discusses how stars and their images are constructed and promoted through various media to appeal to target audiences. It uses Kanye West as an example of an artist who promotes recognizable motifs like teddy bears across his album covers and videos. The document then discusses how a band's star image was developed and promoted through elements in their music video like creativity, originality, and sexuality to appeal to both male and female audiences aged 17-24.
Star Image Media
Richard Dyer's star theory is applied to pop star Rihanna. Dyer's theory argues that celebrities are constructed images created by institutions for financial gain targeted at specific audiences. Rihanna was transformed into a pop star by her record label who promoted her heavily after a domestic violence incident increased publicity for her new album. Rihanna maintains her image as a pop star through initiatives like her charity foundation and tabloid appearances. Her widespread popularity allows her to influence audiences, though some criticize her role modeling of risky behaviors.
Amy winehouse star image
Amy Winehouse was an English singer and songwriter known for her soul music but who also dabbled in jazz and R&B. She was signed to several major record labels over her career which helped promote her music worldwide but also influenced her star image. Her image was portrayed as rebellious due to her bold hairstyle, makeup, tattoos, and moody stage presence. While born into an ordinary working class family, her unique look and style made her seem extraordinary.
Richard dyer Star Image by Jake Elton
Richard Dyer argues that stars are constructed images meant to appeal to audiences and generate revenue, not real people. Stars are commodities produced with traits like youthfulness, rebelliousness, and anti-authoritarian attitudes in order to conspire consumption and be constantly worked on and changed to stay relevant as brands over time.
Star image
1) Richard Dyer's star theory argues that celebrities are constructed images rather than real people, shaped by the media and industry to appeal to audiences.
2) Miley Cyrus began her career as the wholesome character Hannah Montana on Disney, cultivating a large young fanbase. As she grew older, her record label transformed her image into a more sexualized "party girl" persona to attract new audiences.
3) Miley uses social media to craft a star personality focused on animal adoption, allowing fans to feel connected to her ideals and lifestyle. Her changing appearances and personalities over time reflect the music industry's efforts to keep her relevant to contemporary audiences and trends.
Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Star image
Richard Dyer developed the idea that a person's perception of a film is influenced by their perception of its stars. He believed there are two types of musical performers: pop performers who are known solely for their music, and pop stars who have an identity beyond their music. Nicki Minaj fits the definition of a pop star as she is known not just for her music but also her personality, fashion, roles in movies, and perfume line. Her record label helped construct her unique image to appeal to a wide audience and differentiate her from other rappers.
Record label and permission
A record label markets and promotes music recordings and videos. It handles production, distribution, artist promotion, finding new artists, finances, and more. Major labels have their own distribution systems and command high annual sales, while independent labels have less financial backing. Atlantic Records is a major label founded in 1947 that specializes in R&B, jazz, and soul but expanded into rock and pop. It manages popular artists like Wiz Khalifa, Sean Paul, and Bruno Mars. Copyright gives creators control over use and distribution of their work, so the document discusses contacting original artists for permission to use songs in a music video.
Star Image - Chris Martin
Star marketing refers to branding an individual person beyond their songs or albums. It involves marketing all elements of the person's brand to attract customers and sell their image. An individual's public image is important for star marketing through media exposure which can help start new trends and attract audiences. Coldplay is a British rock band formed in 1996 consisting of Chris Martin, Jonny Buckland, Guy Berryman, and Will Champion. They gained worldwide fame with their debut album Parachutes in 2000 and have since released several successful albums, winning multiple awards and nominations.
Star image articles comparison
1) Pop music videos are an essential part of promoting artists and selling their music, as they allow fans to connect with the artist's image and personality.
2) Different music genres tend to portray certain stereotypes of fans in their music videos. For example, pop music videos often depict conformity and struggles with sexuality, while rap videos sometimes show violence and misogyny.
3) Social media platforms like Instagram and Twitter are now key ways for artists to promote their music and interact with fans, growing huge followings that can boost music sales. Maintaining a memorable star image is important for recognition and commercial success across all marketing channels.
Star image
This document discusses how Lady Gaga fits Richard Dyer's star theory across five categories: 1) lasting significance and brand awareness, 2) being a constructed artificial image with a unique style, 3) being a product of the music industry before and after fame, 4) having a unique fashion sense that creates a fan base despite not being easily copied, and 5) representing a "wild child" persona that alters preconceptions of womanhood. The document analyzes aspects of Lady Gaga's career and public image in relation to Dyer's conceptualization of what defines a pop star.
Lady Gaga - Change In Star Image
Lady Gaga was born in New York in 1986 and attended school with Paris Hilton. She began her career writing songs for other artists before releasing her debut album The Fame in 2008, which was influenced by glam rock artists like David Bowie. Her early music videos and appearances featured simple straight hair, light makeup, and more plausible clothing compared to her later provocative outfits and extreme makeup. Her second album The Fame Monster from 2009 had a darker tone and more revealing music videos like Alejandro, which featured androgynous and nude imagery. Her third album Born This Way from 2011 promoted a message of self-acceptance for "misfits" and featured the title track music video showing nudity and prosthetic
Star image
Rihanna has achieved success through carefully crafting her public image and star persona according to Richard Dyer's star image theory. She is constantly in the public eye through her relationship with Jay-Z's record label Roc Nation. Her unique style and exotic background from Barbados gives her widespread appeal. Rihanna also evolves her image and music over time to match current trends and cater to audience demands, making her more famous. She contributes to charity and promotes social causes to align with popular ideologies.
Powerpoint on star image of band
The document discusses the marketing strategy for the band Electric Deserts' single "DVNO" aimed at 15-25 year olds of all genders and sexualities. It analyzes how the music video, CD cover, and promotional materials effectively combine Richard Dyer's theories of star image and values of music stardom like creativity, youthfulness, and sexual magnetism to attract the target audience. Key elements that create an memorable star image and world of "DVNO" include distinctive makeup, costumes, choreography, and presenting the lead singer in different contexts throughout the video and marketing campaign.
Star image
Dyer's theory states that stars are constructed images rather than real people. Their persona is crafted by institutions like record labels to target specific audiences for financial gain. Rihanna is presented as an example of this theory, as her record label Def Jam transformed her image from a singer into a pop star by promoting her presence in magazines and parties. This increased her recognition beyond just music. Rihanna has also maintained her stardom through her charity foundation which has had a lasting cultural impact according to Dyer's theory of what makes a "true pop star". Her changing appearances over the years reflect how her image has been tailored to trends to appeal to audiences.
Star image – miley cyrus
Richard Dyer's star theory argues that pop stars are constructed images created by music companies through advertising and promotion to make money. Miley Cyrus exemplifies this theory as she transformed her image from a Disney Channel pop performer to an explicit pop star through changes in music style, record label, and risqué on-stage performances and outfits. This new image attracted more fans and increased profits for her record label by catering to popular music and fashion trends.
Star image
This document discusses Richard Dyer's theory of star image and persona. Some key points are:
1) Pop stars have identities and personas that extend beyond just their music and are constructed out of various materials to appeal to audiences.
2) Stars represent shared cultural values and ideologies in order to promote them. Their personas need to be constantly nurtured and updated over time to sustain popularity.
3) Common elements and motifs are used to create recognizable star images, like Madonna's changing style with each new album or the Red Hot Chili Peppers' logo.
Star image for my artist
The document discusses constructing a star image for a new female artist. Some key points:
- The artist will have a synthetic image that is carefully constructed but also possess some organic qualities.
- She will be a young mixed-race singer portrayed as multicultural to appeal to wider audiences.
- Her unique and recognizable look will include a large wig, like Erykah Badu's style.
- The music video will feature only female characters and experiment with sexuality and feminism to seem current.
- The artist's extraordinary dance and fashion style will inspire fans and attract both male and female viewers.
Star image
The document outlines a proposed star image for the artist Hula and her song "See Me". It describes cultivating an image of her being carefree yet stylish with an alternative, grungy look to seem synthetic yet organic. Her attitude should suggest past rebellion to appeal to audiences. Her style will be identifiable but alternative to seem atypical. Her performances aim to be sensual to appear sexy to audiences.
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Star Image Presentation
The document discusses creating a star image for a band to portray in a music video. It proposes that the band's image represent qualities of youthfulness, success against odds, originality, creativity, and an anti-authoritarian attitude. The female singer in particular would have an organic image focused more on the music than her appearance. Her look would be dark-haired and dark-eyed, cheeky and fun but rough around the edges. The overall band's image would be dark, mysterious, and rough to fit their rock/pop genre, while still being laid back, reserved, and self-conscious rather than egotistical like many other artists.
Evalaution Question 1
Our group developed and challenged conventions of real media products in our music video. We created a jazzy performance-based video with original visuals. We applied several media theories to our video production, including synaesthesia, signs, montage editing, stars, and intertextuality. By referencing other music videos, we gathered ideas to develop shots and visuals that would make our video engaging while pushing the boundaries of typical music video conventions. Our video aimed to challenge expectations by having well-synced lip movements, unique locations, and an original indie song. We strove to match or surpass existing media products through vibrant editing, varied camerawork, and a romantic visual style enhanced by feedback.
Evalaution presentation question 1 complete
Our group developed and challenged conventions of real media products in our music video. We created a jazzy performance-based video with original visuals. We applied several media theories to our video production, including synaesthesia, signs, montage editing, stars, and intertextuality. By referencing other music videos, we gathered ideas to develop shots and visuals that would make our video engaging while pushing the boundaries of typical music video conventions. Our video aimed to challenge expectations by having well-synced lip movements, unique locations, and an original indie song. We strove to match or surpass existing media products through vibrant editing, varied camerawork, and a romantic visual style enhanced by feedback.
Personal Evaluation
The document discusses feedback received from audiences on a media product. Feedback was gathered from the creator's classmates as a primary audience. Additional feedback was collected from a year 9 film club to get perspectives from a wider range of people. The film club provided insightful criticism as experienced reviewers. Their feedback showed most found the song's audio relaxing and meaningful. While one person preferred just the audio, most noticed happy, chill elements like water and lighting in the music video. The creator found it valuable to get honest critiques to improve their work.
Personal Evaluation
The document discusses feedback received from audiences on a media product. Feedback was gathered from the filmmaker's class as the primary audience. Additional feedback was collected from a year 9 film club. Respondents completed questionnaires before and after watching the music video. Feedback indicated that some preferred just the song over the music video. Collecting criticism from confident young people in the film club provided valuable feedback to help improve the work. Learning audience perspectives was an important part of the process.
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Personal Evaluation
The document discusses how the media product develops conventions of real media forms through using three styles: narrative, performance, and concept. It aimed to create a narrative music video for its song "bets" in the trip hop/indie genre. Inspiration was drawn from music videos like "Boy Problems" and "Runaway" to portray feelings of love/pain and the artist's intent through imagery and shots of the artist. Audience feedback helped learn that some preferred just the audio over the music video, showing honesty is valued over positivity. Key themes of lighting, artistic portraits, and color schemes were maintained across ancillary texts like the website to create a brand identity for the artist.
Evalaution presentation question 1
The document discusses how the media group challenged conventions and applied media theories in their music video project. They used synesthesia to develop visuals from listening to the song. Sign theories and montage editing were also applied to make the video unique. Richard Dyer's star quality theory and intertextuality were referenced to enhance the performer's image and draw from other music videos. Overall, the group strived to produce an original performance-based video through theoretical research and challenging real media conventions.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock examples. Some conventions that were followed include using midshots of the singer in the music video, plain white backgrounds on the album art, and relaxed clothing on the website gallery. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving GIF to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Ancilery
The document describes the design of promotional materials for an indie band called Jessie's Ghost. It discusses three parts of a digital packaging (digi-pack) for a new album. Each part features a picture of the lead singer to appeal to audiences and follows conventions of highlighting the frontman. Dates of the album release and tour are also included for promotion. Feedback found the digi-pack and magazine ad to be bold, catchy media that successfully promote the band across different platforms using consistent branding.
Media evaluation q1
This document summarizes a group's media project analyzing how it uses, develops, or challenges conventions of real music videos and album packaging.
The group's music video conforms to conventions of their genre (indie folk) through its coastal setting, nature themes, and shot types. However, it also challenges conventions by having lyrics that don't directly correlate to the song.
For their album packaging, the group conforms to conventions like including the artist on the cover but challenges some conventions like not numbering songs or including a record label to portray the band as upcoming local talent. Font choices, photo styles, and design elements reinforce this theme while sometimes breaking norms of the genre.
Evalaution presentation question 1
The group developed their media product by challenging conventions and applying various media theories. They used synaesthesia to imagine visuals from listening to music and incorporated symbolic and iconic signs. They also utilized Eisenstein's montage technique and Dyer's concepts of utopia and star quality to portray their artist. Goodwin's theory of promoting the romantic star image through music videos also influenced their production. Intertextual references from other media informed their creative process. Overall, the group strove to produce an original jazzy performance video by strategically applying relevant media concepts.
Evalaution presentation question 1
The group developed their media product by challenging conventions and applying various media theories. They used synaesthesia to imagine visuals from listening to music and incorporated symbolic and iconic signs. They also utilized Eisenstein's montage technique and Dyer's concepts of utopia and star quality to portray their artist. Goodwin's theory of promoting the romantic star image through music videos also influenced their production. Intertextual references from other media informed their creative process. Overall, the group strove to produce an original jazzy performance video by strategically applying relevant media concepts.
Evalaution presentation question 1
Our group developed a jazz music video that challenged conventions of real media products. We applied several media theories to our production, including synaesthesia, signs, montage editing, star quality, and intertextuality. Synaesthesia involved imagining visuals from listening to the song, which informed our storyboard. We used iconic and symbolic signs but not indexical signs. Montage editing with quick cuts was implemented to create excitement. Star quality and a romantic image of the artist were portrayed based on Dyer's theory. Intertextual references from real music videos informed our locations, shots, and overall production approach.
Question 1 media
The document discusses conventions used in various media related to music. It summarizes conventions seen in music videos of different genres like indie and pop. It discusses using conventions like narratives, performances, and relatable settings in indie music videos. It then discusses conventions of digipaks, like close-up artist photos and extras to add value. Magazine ad conventions discussed include linking to other products and providing release details. The document argues its own media uses conventions that appeal to its target indie audience.
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This document analyzes the opening sequence created by the author for a thriller film called "Thou Shalt Not" and compares it to conventions used in the thriller films The Dark Knight and Taken. The author examines elements of genre, plot, characters, action scenes, title fonts, and editing techniques. While the author's sequence uses some effective conventions of the thriller genre, it is concluded that the big budget films are generally more impactful due to higher production values like famous actors, larger sets, and more complex action scenes.
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The document outlines the planning and research done for a music promo portfolio project. Key elements included:
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- Creating a shooting schedule and casting band members to efficiently film on schedule and with the right talent.
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Music video treatment
The music video treatment proposes a story focused on a vintage record shop facing eviction. It would start by showing officials placing an eviction notice on the shop's door. Young people with diverse styles, including band members, would see the notice and feel upset about possibly losing their musical community. The band would then play the song inside as the youths fundraise outside with a makeshift stage performance. Their donations would collect enough money to set the eviction notice on fire, saving the record shop. Costumes for each uniquely styled character would convey the value of individuality.
Websites of two music artists
The XX's website is very minimalistic, with approximately 90% being a white background and a large colorful cross in the middle representing the band's symbol. It follows conventions of simplicity that represent the purity of their indie pop music, while also using unique colors in the cross to show their unique musical style. Assai's Russian website contains information on tour dates, news, and contact details across pages with a consistent design of "islands" of text links to create the artist's style while being highly interactive through social media links and comments.
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The document analyzes and questions the artistic choices made in the album covers of 6 different albums. For each cover, 3-4 questions are posed about design elements like images, colors, fonts and how they may relate to the artist or genre of music. Overall, the summaries seek to understand the intent and meaning behind the unconventional album art and evaluate whether the covers effectively represent the music.
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The music video for "Like a Prayer" by Madonna explores the themes of sex, race, and religion. Madonna witnesses a black man helping a woman who was assaulted, but the police wrongly arrest him, highlighting racial biases. In the church, Madonna sees a saint who looks like the black man. She has a dream where the saint comes to life and kisses her, blessing her to go tell the police the truth. By presenting a black Jesus and depicting religious symbols, the video challenged stereotypes but also sparked controversy for its blending of sexuality and spirituality.
Music campaign for A2 blog
The document discusses similarities and differences between Drake's music video and website for his album "Take Care". The music video and website both have simplistic, minimalist designs with black text on white backgrounds. Drake's signature and handwritten font on the website help connect viewers to him personally, relating to the emotional lyrics and scenes in the music video featuring just Drake and Rihanna. The use of parallel editing in the video also relates the animals shown to each character and themes of caring for loved ones, relating to the album's title "Take Care". The main difference is the website reflects Drake's newest album with its color scheme, while the video and original album cover match.
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Star image
- 1. Star image
- 2. The Weezer- Memories As we are making a music video and working on a promotional campaign for a song “Memories” we should include typical conventions of this type of music in our work but also we can go against some of them as well just to attract more audience. Creating a star image we need to be aware of Negus’s and Dyer’s theories.
- 3. Negus’s theory Keith Negus’s idea was that star image can be either synthetic or organic. •Synthetic- when the image is created by institution to increase artist’s popularity, it’s artificial •Organic- when it’s natural, when artist or band create their image themselves As for our band, I suppose that it would be better to introduce it as an organic one, because all the members were friends, they decided to create a band in their local record shop, and their goal is not to make money, but to enjoy what they are doing and write good songs. Keith Negus
- 4. Dyer’s theory As for Dyer’s theory, he was saying, that star image is constructed to gain more audience. He suggested that any star should be present and absent at the same time, ordinary and extraordinary. So, in our case, if the band is organic, they still can add something to their image to reach various audience types. For example, they introduce themselves as just a bunch on normal guys playing the instruments so we can be able to access their instagram pages on a web site, where are them, recording their new track in a very typical environment for their audience e.g. someone's garage. On the other hand, there should be tour dates and concert reports which will show that they are quite extraordinary. This makes them present and absent at the same time as well.