The digipak for JLS's third album "Jukebox" uses a light green and sky blue color scheme. It features pictures of the band members and large speakers to represent their love of music. The album contains one CD and a booklet with lyrics, thanks from each band member, and information about an upcoming tour. Overall, the creative design appeals to their target audience while keeping things simple and aligned with pop music conventions.

1. DIGIPAK ANALYSIS
JLS- JUKEBOX

2. Background of JLS
■ JLS stands for Jack the Lads Swing and they are an English pop and R and B boy band who were
found on the show X Factor.
■ The members of the JLS are,Aston Merrygold, OritseWilliams, Marvin Humes and JB Gill.
■ They came second on the fifth series of X Factor and then were signed to Epic records and their
first single was the song, Beat Again. Beat again managed to be number
one in the UK singles chart and won an award for British break
though at the Brits awards.
■ They have sold over 6 million records in the UK alone and more
than 10 million records worldwide.

3. Background of album- Jukebox
■ Jukebox is the third album by JLS which was release on 11th November in 2011 through
Epic records.The single for the album was, ‘She makes me wanna’ which debuted at
number 1 on the UKs singles chart in July 2011.
■ JLS stated that this album was the most personal album they had done as all four
members had co-write each of the 12 tracks and had written songs about emotions
they had felt in the past and were feeling at the time.
■ JLS then had a tour in the UK in 2012 promoting the album with more than 20 dates
confirmed for their 4th dimensional tour.

4. Digipak analysis
■ The album overall is a light green/sky blue kind of colour and green usually perceived to
be a neutral colour therefor it will attract both males and females.Their name is in bold
white writing along with a star in the corner of their name which is their signature sign
and the album name is below in capitals in the colour alc.This makes the writing stand
out on the light green/sky blue colour.
■ The album has one CD and one booklet.

5. Front cover
■ The front cover shows all four members of the band in the middle which allows the audience to know
who the artist of the album is and also when looking for the CD they will be able to recognise it.
■ The CD in general is mainly a light green/sky blue colour which is natural therefor will attract both
males and females and the front cover has blurred buildings and large speakers zoomed in at the top
which represents their love for music.
■ Being a pop band, this is very generic and wild and big things are
expected in pop genre music videos and as advertising.
■ The bands name and title of the album is written clearly and in
bold for the audience to recognize and see it easily and is also in
two colours, black and white which makes it stand out.
■ The front cover gives a very strong, pop feel to it as it is
creative and has the band members standing confidently.

6. Back cover
■ Again on the back cover there are speakers and buildings sitting on clouds which is very creative and
generic as it stick to the stereotype of pop music.
■ It is all the tracks written down allowing the audience to know what songs will be on the album.
■ It states the record label and the companies that were involved in the making of the album and also
state copyright information.
■ JLS’s website is written down which allows the audience to go on their website and find information
and this also promotes the band further.
■ Barcode is also at the bottom and also blends in with the
album as the colours go well together.

7. Spine
■ The spine has JLS along with the signature star sign written in the middle and also the
album name written in the colour black which makes it stand out.There is also a 11
digit number which is on every single album there is from every artist.

8. Picture panel
■ As soon as you open the CD you see a picture of the band on the left hand side which is the
back cover of the booklet.This makes the CD more interesting as the audience especially
the females will be attracted to JLS as they are standing confidently.
■ You also see the CD itself on the right-hand side.

9. Disk impressions
■ The disk impression itself is very creative however it isn't interesting as it the same
picture as the back cover. Although it may not be interesting it goes with the rest of
the album therefor it looks professional.
■ It is still creative as the speakers and the buildings on the clouds that are animated
slightly.

10. Disk- CD
■ There is one CD that comes with the album and the album is very plain as it is a plain
white CD with JLS written on it in big black, bold writing with the signature star sign
with the album title written below which also stands out but isn’t as bold.
■ Also has copyright information and the record label logo.
■ Although it is plain, it works as the rest of the CD is very creative and different, having
a wild CD cover would have over done it.

11. Booklet
■ The booklet itself has the band members on it, both front and back of pages.
■ The front page is used as the album cover as the album it self is clear therefor the
booklet is sliding in and the front cover of the booklet is also used as the front cover of
the album which is creative as it work well and also saves money.
■ Both front and back cover have all four members standing confidently and looking
straight into the camera.

12. Booklet interior
■ The booklet has 10 pages, the first page has all the tracks written in it and under the
track names, it states who its sung by, therefor all four members of the band, who it
was published by and who produced it.There is more than one person doing each job
therefore some songs may have more people involved than others,
■ Pages 3-8 is a thanks from each member of the band stating why they made this
album, what it’s about for each induvial, what meaning it has and just giving a thank
you to their fans , managers and everyone involved making it.This allows the audience
to connect with them as they will feel like JLS are personally talking to them
individually.
■ Page 9 has a group thanks and page 10 is a picture of the band with a date of when
their Blu-ray/DVD will be released in big, white writing., with also their website written
at the bottom.

13. Overview
■ The album overall is a good album as It sticks to its genre with its creativity as pop is
stereotyped to have animated, wild and outrageous things and although they have
been creative trey have kept it simple and not gone overboard.They have appealed to
their target audience which is mainly teenagers as they have used colours which is
neutral for both females and males and having big and bold writing makes it stand out
for the teens too read and as if it was too fancy they will not be interested to read it.
■ The colours they have used goes with their conventions as they are very simple and
generic and is suitable for their target audience.
■ The representation is also shown well as they as a band are shown to be into their
music by the speakers used as pictures and them standing together looking confident
shows they have a strong bond and are proud of what they have made.