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Record labels
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- 2. Record labels &what they do A record label is a company that publishes the marketing of music recordings and music videos. There two types of record labels; Major and independant : Major record labels Since 2012 there are only three ‘Major record’ labels as EMI had been acquired by UMG; - Universal Music Group - Sony Music Entertainment - Warner Music Group Independant Record labels that don’t have major record labels of the ‘Big Three’ to control them are known as independant (indie) records. The name ‘indie’ means that they are a group or organisation whether big or small are not in any way affiliated with a major record label. They can even have corporate structures and still be an indie label. Generally people expect these labels to produce music that is non-mainstream and something a little more original. Also, it means that they are more artist friendly as they wouldn’t force the artist to do what they don't want. However, their finacial doubt would restrict them in some areas. Independent labels are often considered more artist-friendly. Though they may have less financial clout, indie labels typically offer larger artist royalty with 50% profit-share agreement, aka 50-50 deal, not uncommon.
- 3. What do recordlabels do? What does a record company do? There are quite a few things that need to be done in order to create a single or a whole album and all of that would have a bill to it which would be done by by the record label. There needs to be financial stability for: - Recording - studio and engineer time - Mixing - to make sure all the sounds can be heard - Mastering - sorting out the final copy - Pressing - actually making the CDs Record companies tend give their artists money in advance so that artist can use it to live on while making the CD/ album. Getting the money back Any profits from the album makes helps to pay back this money. If it is a flop, it is very unlikely that the artist will be expected to return the money.
- 4. Decide whether yourartist would be signed to a major or independent record label and why. At first our artist would be signed to an independant record label because it would give us more creative freedom with our projects as they offer the artist royalty of 50% profit-share agreement (50-50 deal). Although, independant record labels are artist-friendly they tend to deal with more financial problems than major record labels as well as artist recognition. Although, once they do get a lot more recognition it would be best to move on to a major record label or one of their subsidiary label that would be funded by a major record label but have more independence which means they could do a lot more for the artist.
- 5. What existing recordlabel would your artist be most suited to? Our artist would be most suited to Capitol records because there are similar artists in the record label and those who really made electropop trendy e.g. Troye Sivan, whose albums specialise in electropop. Also, using a record label that has Universal Music Group as their parent company is very beneficial as they are one of the major record labels which means there won’t be financial problems in promoting the artist.
- 6. What is copyrightand how are record labels responsible for it? Copyright is something that affects a lot of music these days. Copyright law is which restricts anyone from using someone's work without there permission. Record label use copyright so they can control where their work can be used band making sure others have permission for use otherwise they can sue. Copyright can either be granted to someone or sold to someone. I also have to ask to use this music as i have to ask permission to use the producer's work. I need to make sure that I have permission to use this music which means I would write a letter to the artist or their management asking for permission. I have to make sure that I won’t be using this music video for commercial use or any other use other than educational. When I create the music video, I must ensure that I credit the artist and their production company. What do you need to consider as you are using copyrighted music? What are you not allowed to do with your music video? What can you do?
- 7. How are yougoing to use what you have learned about record labels and copyright in your productions? I will try to see what type of record label and the style of music that would be specialised in. This means finding the conventions of a record label logo and get an idea of what to include however, this also means breaking some of those conventions to make it more unique and stand out from the rest. Record labels tend to be quite simple with only a few colours but still effective which is how I would want mine to be so people would be able to easily recognise the logo. For copyright issues I would have to make sure everything used in production like the song for the music video is credited to the artist since it’s not mine in the first place and the reason for using the song would strictly be for educational purposes.
- 8. My record label: Monarch Records I’ve kept it quite simple and used quite a literal representation of the name itself. The name Monarch had two meanings which is a type of butterfly but also means a head of state role representing leadership. I also kept the colours simple with just a pop of colour to make it stand out. I chose only to have orange so it's obvious that it is a monarch butterfly. This was put into a circle so not only it looks more professional but also it looks more of an icon that can easily be put on to products like a sticker. Monarch Records
- 9. Final logo This isthe final logo created for Monarch records label which is a British label focusing on the electronic pop genre, but will also feature other genres as well for a variety. We kept the theme of the butterfly because monarch also means a type of butterfly. The name was chosen as it signifies some power especially in the independant music industry. The butterfly signifies flight and freedom which is an extremely important message to artists as it means they would have freedom with their music and can take it to any level possible compared to how constructive Major record labels are with their artists. The distressed look of the logo is what would make our record label stand out. We would scout artists from sites such as Youtube as it would be fair to give a chance to artists with actual talent who are trying to make a name for themselves within the music industry. We would be able to enhance their skills making them more successful as more of their music develops giving them more creative freedom since we are an independent record label which allows flexibility. The sort of artists signed to this label would be Lady Gaga, Halsey, Melanie Martinez and Troye Sivan since they all specialise in the electropop genre. However, it would be beneficial to have artists specialising in different genres as it would bring variety to the label.
- 10. Permission letter Bedford Academy, MileRoad, Bedford MK42 9TR T: 01234 301500 E: info@bedfordacademy.co.uk 150 5th Avenue New York, NY 10011 New York, USA 21st October 2016 Dear Astralwerks I would like to ask permission to use a song from an artist that is signed to your record label. I ask permission to use Halsey’s ‘Gasoline’ for my A2 Media studies coursework for which would only use it for educational purposes. One of the tasks we have for our coursework is to create a music video where this song will be utilised with no added financial or commercial use. The music video itself would not include anything that would offend the artist or breach any copyright rules. Sincerely, Reba Ali Co- Editor and Camera person Monarch Records Halsey is signed to Astralwerks and Capitol. However, Capitol records is their distributor. Monarch Records Astralwerks headquarters address What job role I had in the making of the music video Our official record company logo Header to make the letter look more professional but also more easier to identify our record company.