Recipay.com is a crowdsourcing platform that rewards users for generating food recipe content sponsored by brands, providing a win-win solution. Brands gain user-generated content and engagement to promote their products in exchange for funding the rewards received by users for posting recipes using the brands' products. The platform has over 22 brand partners and has been profitable after only 5 months of operations in the food vertical.

1. THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS
WITH MONEY AND BRANDS WITH CONTENT & SALES
10/12/2014

2. SUMMARY
Recipay.com is the first multidevice platform
rewarding user generated content with cash.
It’s a win-win process : Brands purchase
consumer generated content and obtain
intellectual property & engagement for their
products.
Our first vertical is food, we started 5
months ago, already making a profit and
working with more than 22 brands.
And this is only the beginning!

3. TEAM
Thierry BEZIER-MEMBREY
10 years experience advising brands,
Worked in Japan for 5 years creating
social networks for Dentsu.
Victor de WITT:
Serial entrepreneur since 1998,
specialized in IT and finance.
linkedin.com/in/bezier
linkedin.com/in/victordewitt

4. PROBLEM
There is but little choice for Food brands to
communicate with their consumers online:
banners, sponsored videos, competitions or
pre-rolls have very low transformation rates .
Click rates of 0,01% to 5% are far from efficient
considering their investment every year.
Banners do not sell any products.
Consumers, families,
have less and less purchasing power.
What drives their brand preference? It is not
the leaflet in their mailbox, nor the TV ad.
There is no passion about choosing a
brand, when it’s all about if it’s affordable or
not.

5. SOLUTION
A web / phone / tablet platform that
allows Brands to ask real consumers
to make food recipes with their
products.
When users accept the
challenge, they can get a coupon to
buy the product, make the
recipe, post it and get paid up to
15€ per recipe.
Brands get affordable
content, insight, sales
and preference.

6. FIGURES
+ 2500
•
+ 5000
•
NUMBER OF RECEIVED
RECIPES
•
REGISTERED USERS
AVERAGE TIME SPENT ON
THE APP
•
BRANDS USING RECIPAY
•
•
NUMBER OF CONTACTS IN
OUR OPERA BILLBOARD
OPERATION
FACEBOOK FANS
5
•
+ 68
MONTHS OLD
•
MEDIA COVERAGE
+100
+ 6000
•
DOWNLOADS OF THE
SMARTPHONE APP
1200000
OPEN RATE OF THE
NEWSLETTER
+ 23
•
+ 40 000
WEEKS N°1 ON
FRENCH APPSTORE
17,8%
8 MIN
•
2
•
NEW MEMBERS PER DAY

7. BRANDS
Customers :
Partners :

8. How does it work ?

9. We are a typical Food recipe
Website

10. This is an offer page with :
- A brief
- Coupons
- Available offers
- Recipes of the community

11. Your Profile page :
- Yes you make money !
- Your recipes
- Social networks
- Shopping list
- Reviews

12. Browse
Recipes…

13. Choose an offer…

14. And add your recipe !

15. Brand corner

16. We love Mobile !
Our members are smartphone users
Browser
11%
46%
43%
IOS
Android

17. Real
community

18. Real
people

19. IT’ TIME TO MEET US
Victor de WITT
Victor@recipay.com
Thierry BEZIER-MEMBREY
Thierry@recipay.com
+312 661 197 179
+33 7 88 19 99 77