The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team. Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands. 

1. Deck for Prospective Investors

2. The Daily Hundred has developed an innovative mobile marketing
platform, which businesses can use to turn customers into an extension
of their marketing team.
!
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store
and online) and most importantly, our platform helps increase sales. Marketing teams can use our
platform to run unique, location specific and time sensitive marketing campaigns, which encourage users
to either create or share branded content. Users receive cash and other great rewards instantly by
completing different actions for their favorite brands.
Meet The Daily Hundred

3. Our History
4/2012
Company founded
8/2012
Beta iPhone app launched
12/2012
Completed beta test
Over 35% of total test market
(Gainesville, FL) download app.
1/2013
$300k friends and family round
3/2013
Strengthen tech team
Made several key hires to build out
our tech team.
9/2013
$500k professional money round
10/2013
New Product Launch
Launched universal platform with
robust dashboard for clients.
1/2014
Instant Reward feature released
2/2014
First Full Paying Client
Signed up coupaw.com, the number
1 pet daily deal site in USA.

4. Problems Facing Businesses Today
Mobile Ads
!
It is no secret that the world is going
mobile and the traditional banner ad
model does not translate to mobile
devices.
In order to reach consumers on mobile
devices, businesses need to look beyond
traditional advertising methods and
adopt more engaging models like The
Daily Hundred.
Brand Loyalty
!
Customers today no longer think that
receiving a free small drink after 10 full
priced purchases is a good reward for
their loyalty.
!
Companies spend a majority of their
marketing budget on the medium instead
of the actual customer. Businesses of all
sizes need to rethink this model or risk
losing customers.
Content Generation
!
Companies of all sizes today are running
photo contests in order to directly interact
with their customers and fans.
Unfortunately, even the biggest
companies are just hacking together
existing social media tools like Instagram,
Twitter and Facebook to run these
contests.
Current offerings are not producing
consistent or controlled results. This has
led to several high profile photo contest
failures in the past year.

5. The Daily Hundred’s Solution
Empowering customers to become your most effective marketing tool!

6. Timed Contests Instant Reward
With Timed Contests users compete for big prizes by taking
awesome pictures that meet the contest description set by the
business. Users win by receiving the most votes, taking the most
creative photo or having the most viral photo.
With Instant Reward users earn small rewards by completing
different actions set by businesses, such as taking a picture or
sharing a piece of content on Facebook and Twitter.

7. Instant Reward Shoutouts
Win a VIP Trip to Central Florida with airfare & luxury pool home! How how you would
#RockYourVacation with an Instagram video! rockyourvacation.com
1. Users click “Share” in the app and the brand’s
message is automatically posted to their Facebook
and Twitter accounts.
2. The respective user’s connections see the message is from
their friend, not a brand, and are more likely to interact with the
post by either liking or re-sharing it with their connections.
3. As soon as the user successfully shares the
message they receive their reward, so their is instant
gratification.

8. Instant Reward Pictures
1. Users click “Photo” in the app and take a picture
meeting the description of the type of photo the
brand wants.
2. A large number of users take awesome photos for your brand
and share those photos with friends on Facebook and Twitter.
3. As soon as the user successfully takes the photo they
receive their reward, but it remains pending in their wallet
for 24 hours. This allows brands to ensure the photo is
appropriate and reject photo that aren’t.

9. Timed Contests
1. Users browse through both local and national
campaigns. They can see what prize each campaign
offers and how they can win the prize.
2. Users enter contests by taking a photo that meets the contest
description. They can then share their photo on Facebook and
Twitter in order to receive more votes.
3. When the contest ends the user/users who receive
the most votes, shares or take the most creative photo
win the prize set by the business.

10. The Components
Consumers Businesses
Consumers interact with The Daily Hundred through a mobile and
web app that is universally accessible.
Businesses interact with The Daily Hundred through a robust client
portal, which can be accessed with a smartphone, tablet or
laptop.
iPhone, Android & Web App Web Dashboard

11. The Daily Hundred Client Portal
Live Photo Ticker
!
View photo submissions in real time
while seeing who submitted them.
!
!
!
!
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Data Visualization
!
Monitor and analyze your Daily
Hundred contests by keeping track
of entries, shares, votes and views.
Top Participants
!
View the most active and influential
contest participants in one easy
view.
Dashboard

12. The Daily Hundred Client Portal
View Entries
!
Take a bird’s eye view of all your
contest submissions and filter
submissions by date, # of shares, #
of votes and # of votes.
!
!
!
Entry Stats
!
View the number of votes, shares
and views for each submission.
Switch Actions
!
Along with viewing the stats for each
photo submission, you can also view
all of the shoutouts along with their
corresponding analytics. See how
many times each user’s share on Twitter
was favorited and retweeted. Also see
how many times each user’s share on
Facebook was liked and res-hared.
Actions

13. The Daily Hundred Client Portal
View Participants
!
View all contest participants on one
screen and understand which
participants are most influential and
effective at promoting your brand.
!
!
!
Contact Users
!
Easily contact your most influential
fans via email.
Winners Only
!
Just like on the Entries Page we
allow you to view just contest
winners in order to easily view and
connect with your most influential
users.
Participants

14. The Daily Hundred Client Portal
Creating a Campaign
•Upload Banner Image
!
•Create Contest Title
!
•Set Description
!
•Set Contest Location
!
•Pick Start Date
!
•Add Additional Rules
Select prize types and ways to win the contest

15. Why Us?
Industry data and trends show why The Daily Hundred is the future of advertising.

16. There is currently a massive imbalance in mobile advertising as 10% of media is consumed on mobile devices, but only 1% of total ad spend is
allocated to mobile. This same imbalance existed in the late 90s for the Internet. Traditional digital ad formats do not work on mobile given the small
screen. Thus businesses need to use new mobile-first advertising tools like The Daily Hundred in order to advertise effectively in the mobile world.
Why Us?
We Are Mobile First
0%
13%
25%
38%
50%
Print Radio TV Internet Mobile
Time Spent
Ad Spend

17. Today’s consumer is smarter than ever and isn’t sold just because they saw your banner ad or TV commercial. In fact, 75% of people don’t
accept advertisements as truth! This fact is why using The Daily Hundred is the right choice. By running a Daily Hundred contest you are
empowering your customers to become an extension of your marketing team. Having your customers advertise for you is important because...
Why Us?
You’re Not Advertising. Your Customers Are!
Trust
Don’tTrust
...90% of people believe brand recommendations from
friends, which is over 2x as effective as newspaper, TV,
Internet or radio ads.
90%
10%

18. Why Us?
$50 Daily Hundred Shoutout Campaign vs. $50 Facebook Boost Campaign

19. Groupon claims they help small business owners, but the data and customer testimonials tell a very different story. Here are just a few reasons
why your business should not use Groupon or any other daily deal platform and instead use The Daily Hundred.
Why Us?
Groupon vs. The Daily Hundred
• Groupon deals require a 50% discount and take 50% of the revenues. When all is said and done you are left with 25 cents for every dollar of
sales.
• We don’t require discounting, which means we drive the right type of customers to your store instead of driving deal seekers who will never return.
• Groupon’s targeting algorithm will ensure that after your business offers a deal, your competition will be targeted to run the next Groupon and take
your new traffic away.
• We don’t automate the sales process. Even if your competition runs a contest with us, it will not pull traffic away from you since we work to build
real brand loyalty instead of attracting deal seekers with no allegiance to any one brand.
• With Groupon you are exposing your business to uncapped losses as the more successful the Groupon is, the more money your business loses.
Not only does a successful Groupon increase losses, but it also increases lines and wait times. This can upset your loyal customers.
• We charge a set fee, which you can easily incorporate into your marketing budget. Every new customer that visits your business and participates in
your contest will be adding value, not hurting your bottom line.
“We estimate that for every 100 Groupons a restaurant sells it will lose almost $1,200, while the average day spa loses about $2,250 on
Groupon deals. If the deal goes “well” and sells 500 Groupons, the spa would lose about $11,250 while Groupon puts the same amount in the
bank.” - Bill Bice CEO, SpaBoom/CoverBoom on cnbc.com/id/49092709

20. Results
Here are some key facts and figures that demonstrate our success thus far.

21. Campaign #1
18%
increase in sales
250
orders from our users
25%
new customers
Gator Domino’s asked Daily Hundred users to
take a picture of themselves trying their new deep
dish pizza.
Campaign #2
Gator Domino’s asked Daily Hundred users to like their
Facebook page, post why they loved Gator Domino’s and
take a picture of their screen showing the like and post.
35%
increase in likes
1,533%
increase in people talking about Gator Domino’s
87
Facebook posts
Domino’s Campaign Results

22. Freddie Wehbe
Domino’s Franchise Owner
Runs 10 Domino’s in Florida
“I’ve never seen a one-day impact so powerful.”
- Quote from article in The Independent Florida Alligator
Domino’s Campaign Results

23. 10,000 users
4,000 photos submitted
30,000 votes cast
Frequency of Use
Sessions
0.0
1.5
3.0
4.5
6.0
Daily Weekly Monthly
Daily Hundred
Average Lifestyle App
Platform Activity
Stats for newly launched Instant Reward product (4 weeks since launch)
1,500 shoutouts
2,000 rewards earned
$37,000 earned by users

24. 3/46 for “brand loyalty”
App Store Rankings
5/73 for “earn cash”
13/1,177 for “contests”
26/2,188 for “cash”
52/310 for “prizes”
112/2,015 for “rewards”
Our Rank/Total Apps For Keyword

25. Daily Hundred Customers
Some of our favorite National and Local customers.

26. The Future
Take a sneak peek at what we have planned in the coming months.

27. Dynamic Rewards
Currently businesses can set a single reward that goes to any user who completes an action. Going forward we will allow
businesses to set a range of potential rewards that are more or less valuable based on the users influence and relevance.
Jill
100,000 Twitter Followers
Influential in client’s industry
Earns $200 for Tweet
Matt
2,000 Twitter Followers
Medium influence in client’s industry
Earns $15 for Tweet
Heather
250 Twitter Followers
Low influence in client’s industry
Earns $1 for Tweet
Steve
10 Twitter Followers
No influence in client’s industry
Not eligible for reward

28. iBeacon
Apple’s new iBeacon technology allows brick and mortar businesses to connect with individual customers in real-time via
their smartphone, while also receiving website-like analytics for their store. iBeacon will allow us to offer our customers the
ability to send targeted offers (ex. take a picture of product x and get product y free) to Daily Hundred users at different
times of day and different locations within a business.
Passive Rewards
!
With iBeacon we will be able to reward users
just for walking into a business. The customer
will not need to even take their phone out of
their pocket. We will also be able to offer
progressive rewards, so each additional time a
customer visits a business during the day, week
or month they get a larger reward. This turns
The Daily Hundred into the ultimate customer
retention tool.
Brick and Mortar Analytics
!
Never before have brick and mortar businesses
been able to receive analytics like their digital
counterparts. iBeacon dramatically changes this
situation. Daily Hundred customers will be able
to see how many times a user that completed
an action returns to the business, how long they
stayed during each visit, where they spent most
of their time in the business and dozens of other
valuable pieces of customer data.
Real-Time Marketing
!
While Daily Hundred users are in a business,
the respective client can send certain users one-
time offers based on where they are located
within the store, how long they have been there
or what their past in-app active was. Imagine
being able to systematically move customers
through your store by sending them different
offers. This is the future of marketing and the
future of The Daily Hundred.

29. Cash Float
The Daily Hundred rewards users in cash for different actions they complete. However, we require a user to earn at least
$10 before they can withdraw those funds, which helps us cut down on our transaction costs. This also increases the gap of
time between when we take cash in from clients and pay that cash out to users. Since launching our Instant Reward product
2 weeks ago close to $1,000 has been earned by users and 4 users have hit the minimum withdraw limit receiving $42.
We still have $958 in our bank account from clients. This number will clearly become much bigger and we plan to leverage
this gap for our financial benefit and are investigating several options.
Client Daily Hundred
$100
User
$2
The client wants to run a campaign
with a $100 budget, so they pay
us for the campaign and also pay
us for the campaign budget.
We receive the $100 along with
the campaign fee and launch the
campaign, which for this example
pays users $2 per action.
The user earns $2, which shows
up in their in-app wallet. Until they
earn at least $10 this $2 remains
in a Daily Hundred bank account.

30. Client Pipeline
Here are some of the big customers we are in late stage conversations with.
•Macy’s
•Disney
•Heineken
•Walmart
•Brown Forman (Jack Daniels, Southern Comfort, Finlandia)
•TRX
•GrubHub Seamless

31. Pricing for Campaigns
Monthly Subscription Future Pricing
Run unlimited campaigns and gain full access to our client portal
for a set monthly fee.
We are working on a secondary pricing model where customers
can pay per action, which removes the upfront cost and ensures
that the business is only paying for results.
$199/month

32. Financials
Financial projections are available upon request. See
final slide for contact information.

33. $1.5 - $2.5 Million
Investment Opportunity
We are planning to raise
through the sale of preferred stock

34. Brand Ambassador
Manager Play Book
Contact Us
!
260 South Osceola Ave.
Suite 1406
Orlando, FL 32801
!
Nick Haase
Email: nick@dailyhundred.com
Phone: 214-673-3067
!
Maxwell Finn
Email: max@dailyhundred.com
Phone: 609-664-6630
facebook.com/DailyHundred
twitter.com/thedaily100