Reason Why Facebook Introduced 'Reactions'
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Facebook introduced "Reactions" in 2016 to allow users to provide more nuanced feedback beyond just a "Like". Reactions included emojis for Love, Haha, Wow, Sad, and Angry. This allows Facebook to better understand users' true intentions and provide more personalized advertising and engagement. By understanding users' emotions, Facebook can offer targeted ads and make the news feed more personalized to increase user engagement.
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3) Continually test ads by creating multiple ad sets with variations and optimize spending towards the highest performing ads.
Face Book Best Practice
This document provides tips and strategies for effective Facebook campaigns. It recommends that companies be transparent on Facebook and resolve any issues quickly to build trust. It also suggests integrating Facebook with other marketing channels and considering Facebook ads to target specific demographics. The document outlines strategies for getting more page likes and fans through posting engaging content like videos, photos, and contests. It emphasizes setting goals for Facebook campaigns and testing tactics to measure success. Overall, the document provides guidance on optimizing Facebook campaigns through metrics, engaging fans, and learning from previous posting experiences.
Facebook social media marketing
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
What to Expect from Facebook
The document summarizes what brands can expect from using Facebook based on research of over 600 brand Facebook pages. It finds that Facebook is effective for outbound communication and creating goodwill but less useful for gathering customer feedback or peer-to-peer engagement. To get real business outcomes from Facebook, brands need to move beyond counting likes and fans by providing opportunities for customer interaction, identifying trusted voices, and fostering online communities.
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FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?
FACEBOOK NEWS FEED CHANGES & HOW THEY MIGHT AFFECT YOU AS A BUSINESS?
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Shamit khemka discusses how facebook changing its paid campaigns
Facebook Reactions- New Emotional Signals for the Mobile Age_PDF.PDF
Facebook Reactions- New Emotional Signals for the Mobile Age_PDF.PDF
How the new Facebook news feed affects your church
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The Long Beach Police Department is the 2nd largest police department in LA County with over 800 officers and 1,200 personnel. The department is dedicated to providing a safe city through community collaboration and innovative policing strategies grounded in ethics. To improve its social media presence, the department proposes creating safety videos for YouTube, actively engaging with community members on Twitter and Facebook, using more appropriate images, highlighting officers and K-9 units, and utilizing content management tools. The plan aims to better protect and serve the Long Beach community through adjusted social media practices.
Social media: Facebook Pixel
The Facebook Pixel allows companies to track conversions from Facebook ads by placing pixel code on their website. It helps companies reach their target audience, increase sales, analyze ad effectiveness, remarket to qualified leads, and advance ads based on collected user data. The pixel tracks purchases and will then show the website's ads to customers on Facebook. It can track standard events like views, searches, and purchases, or custom conversions defined by the company through URL rules.
Twitter Ads Campaign
Twitter ads allow businesses to promote tweets, increase followers, drive website traffic and boost engagement. There are two types of ad campaigns - objective-based campaigns that target specific goals, and quick promote which lets businesses easily boost individual tweets. Campaigns are targeted based on interests, demographics and behaviors, and businesses only pay for engagements like clicks, follows or retweets. Results can be tracked in real time to evaluate performance.
Facebook Ad Placement & Format
The document discusses Facebook ad placement and format options. It describes where ads can be placed on Facebook, Instagram, and third-party apps/websites. On Facebook, ads can appear in the News Feed on desktop and mobile, groups, right column, Instant Articles, and in-stream videos. On Instagram, ads can be placed in the feed and stories. Audience Network shows ads in other apps and websites, while ads on Messenger appear in the Messenger app. The document also references standard Facebook ad formats and business guides for more information.
Twitter Promote Mode
Promote Mode allows Twitter users to pay a flat monthly fee of $99 to have their tweets automatically promoted to a wider audience according to targets they select, such as location or interests. Users go through a simple setup process to choose their promotion targets. Promoted tweets are labeled as such and look like regular tweets, allowing for engagement. Promote Mode automates promotion of tweets and accounts, unlike individual ad campaigns. Subscribers can track metrics like impressions, followers gained, and profile visits to measure the impact of their promoted tweets.
Instagram carousel + story ads
The document discusses different types of ads that can be used on Instagram, including Story Ads and Carousel Ads. Story Ads were introduced by Instagram in 2017 and allow businesses to target ads to users directly in their Instagram Stories. Carousel Ads display a series of images or videos that users can swipe through. The document provides examples of how companies like Airbnb have seen success using Story Ads and provides guidance on how to set up both Story Ads and Carousel Ads on Instagram.
Smed
Sponsored content on LinkedIn allows companies to raise awareness of their brand through promoted updates on their Company Page that reach beyond only followers. Advertisers use a Campaign Manager account to create and manage sponsored content campaigns, targeting specific audiences. LinkedIn's auction-based system for sponsored content cannot guarantee impressions or clicks but advertisers are only charged for what is delivered.
TEAM 7: Instagram
There are three main types of ads on Instagram - photo, video, and carousel ads. Ads are designed to provide relevant content to users based on their searches and interests. Users have the option to opt out of relevant ads and to hide individual ads from their feed. Creating an Instagram ad allows businesses to directly link products or webpages to gain exposure and drive sales.
Pinterest Ads
Pinterest ads allow companies to promote pins to targeted audiences in order to increase brand visibility and conversions. Promoted pins appear alongside organic pins and do not interrupt the user experience. Advertisers on Pinterest typically see a 20% increase in clicks the month after a campaign launches. The benefits of Pinterest ads include the ability to reach affluent women, use the platform for full-funnel marketing, and effectively promote e-commerce products. Creating a Pinterest ad campaign involves setting up a business account, designing the ad, selecting a goal, and tracking ad performance.
Smed
Snapchat has recently opened to the public and businesses to add ads and on demand geofilters. Both the Ads and geo filter work for the business as a good for word-of-mouth - and creates an opportunity to be seen and used by people in the surrounding area or in your store. The on demand geofilters difference from the pre-made ones is that anyone can create an on-demand geofilter - people can now create the custom geofilter and submit it directly through the app. With the ads business are now able to schedule and create their post all on a mobile device or the computer to better help the businesses advertising to cut down cost and time. Snapchat is able to appeal to an everyday snapchat user and a business to create an inspirational experience.
Pinterest
Pinterest allows users to share images through social networking on their virtual pinboards. Recently, they introduced Rich Pins that provide additional information for App, Product, Recipe, and Article pins to increase engagement. Buyable Pins now allow users to purchase objects directly through the app, bringing more traffic and sales opportunities to Pinterest since users can enjoy and buy items conveniently within the platform. The addition of Rich and Buyable pins enhanced interactivity by adding important details like product information and recipes ingredients.
Social media team 2
Snapchat offers various lenses, filters, and stickers that users can apply to photos and videos to customize their content. World Lenses are augmented reality lenses that place 3D objects into scenes that users can interact with using their smartphone cameras. Major brands like Starbucks and Taco Bell have seen success using sponsored lenses on Snapchat to promote products and events, with Taco Bell's Cinco de Mayo lens receiving over 224 million views in a single day. While Instagram offers more robust advertising options through its connection to Facebook, Snapchat advertising focuses more on creative and fun lenses and filters.
Instagram Updates Comment Section
Instagram updated its comment section to allow for multiple conversations by indenting comment replies to the right. This change aims to make conversations more organized and flow better by distinguishing main comments from replies. It also allows users to join multiple discussions simultaneously in the comments. The update seeks to improve the commenting experience, but some questions remain about potential downsides and whether users will leave comments more frequently as a result.
Google Lens
#Google announced a new product called #googlelens, that amounts to an entirely new way of searching the internet through your camera. Once you take a photo, #googlelens collects information behind the photo. If you take a photo of a restaurant, Lens can do more than just say “it’s a restaurant,” which you know, or the name of the restaurant. It can automatically find hours, reservations and a menu.
Facebook Watch
Facebook launched a new video platform called Facebook Watch that allows users to view and engage with live streaming and on-demand video content such as TV shows, movies, news coverage and personal videos. Facebook Watch aims to compete with YouTube by offering features like live streaming, partner content from media companies and creators, and future monetization options for publishers. However, it is still in early stages and has fewer content options than YouTube.
Shop talk LinkedIn Video Creation
LinkedIn is rolling out a new video creation feature on its mobile app that allows users to film, upload, caption and post videos directly from their phone. The tool is initially only available for frequent contributors but will eventually open to all users. Videos can help convey information and insights in a more impactful way than text and images alone. The feature also provides analytics on video viewership and details on where viewers are located. Some questions around the new video tool include who actively uses LinkedIn, what benefits it could provide, and if LinkedIn is the right platform for sharing video content.
Front row new live technology (2)
FrontRow is a new wearable device from Ubiquiti Labs that allows live streaming to social media platforms like Facebook Live, YouTube Live, and Instagram Live with the push of a button. It offers a first-person perspective and also captures photos during streaming for memorable moments. Key features include story mode for selecting certain images and a recharge time of just 20 minutes via USB. FrontRow is available for purchase on their website and may be useful for both professional influencers and personal social media use.
You can now buy your own Snapchat geofilter
Snapchat now allows users to purchase geofilters for specific locations that will appear when others in the area take Snapchat photos, with templates to choose from that can be customized with messages and graphics. Geofilters can promote events or days for as little as $5.99 and appear over the location chosen by the purchaser.
Social Media : Inspiring Action
This document discusses how social media has helped inspire social and political activism by allowing people to build their voice and share information. While social media enables spreading awareness of issues, real change requires stepping away from screens and taking action in the real world through protests and other efforts. Hashtags on social media can help draw attention to issues and coordinate similar protests globally, but businesses and governments are more likely to enact change when many voices unite and rise to demand action offline.
WATERMARK FREE PHOTOS
Google developed an algorithm using artificial intelligence that can detect and remove watermarks from photos without distorting the original image. The AI analyzes the structure of the watermark, determines how it is composed and layered in the photo, and separates it from the underlying image. While this may help photographers develop more sophisticated watermarks, it also raises concerns that people can now freely use and distribute copyrighted photos without paying licensing fees or giving proper attribution to the photographers.
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Reason Why Facebook Introduced 'Reactions'
- 1. Reason Why Facebook Introduced “Reactions”
- 2. Background & Purpose - Introduced in February 2016, after a year of research, design, and implementation. - It’s an extension of the existing tool ‘Like Button’ - FB revenues is driven mostly by advertising. It charges a premium for ads through the platform. Reason why FB is the best at targeted advertising. PURPOSE - Facebook wanted a way for users to interact more with posts. People needed a way to leave feedback in a quick & easy way. - How? By adding new tools that focuses on the emotions it’s users expressed more often. - Introducing more emojis it fulfilled two main criterias: universality & expressivity. - Love, Haha, Wow, Sad, & Angry: emojis introduced called ‘Reactions’ to let users express themselves.
- 3. Details Behind “Reactions” - With the introduction of reactions, Facebook can understand the true intention of every user like. - By understanding the users, FB can offer better-targeted advertising. - Help drive brand engagement and enables advertisers to learn what type of content followers would enjoy. - Increase engagement by making your news feed and ads more personalized.
- 4. Questions 1 What are your thoughts about Facebook News Feed being affected by the emoji ‘Reactions’? 2 What do you think are some Pros & Cons of FB ‘Reactions’? 32 Do you think that is was a good idea for Facebook to introduce FB ‘Reactions’?
- 5. Sources - https://www.linkedin.com/pulse/real-reason-why-facebook-introduced-reactions-daksh-bhatia?trk=v- feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_shares%3BS9HwQ8NV7O2A Of9a2iHPiw%3D%3D - https://www.linkedin.com/pulse/real-reason-why-facebook-introduced-reactions-daksh-bhatia?trk=v- feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_shares%3BS9HwQ8NV7O2A Of9a2iHPiw%3D%3D - https://www.wired.com/2016/02/facebook-reactions-totally-redesigned-like-button/ - https://www.forbes.com/sites/amitchowdhry/2017/03/02/facebook-confirms-emoji-reactions-affects-your-news- feed/#4df93f8c13bf - Picture on 1st slide: https://www.flickr.com/photos/wearesocial/25144857431 - Photo 3rd slide: https://seviantstudios.com//wp-content/uploads/2015/12/Seviant-Social-Engagement- Foreground.png
- 6. Thank You