There are three main types of ads on Instagram - photo, video, and carousel ads. Ads are designed to provide relevant content to users based on their searches and interests. Users have the option to opt out of relevant ads and to hide individual ads from their feed. Creating an Instagram ad allows businesses to directly link products or webpages to gain exposure and drive sales.

1. INSTAGRAM: PHOTO AND
VIDEO ADS
BY: KARLEE MUNSON AND WEI ZHOU

2. WHAT ARE ADS ON INSTAGRAM
• Any ad on Instagram will have a “Sponsored” tag underneath the username
• Three types of feed ads:
• Photo
• Video
• Carousel
• Main purpose is to provide relevant content that the viewer most likely would enjoy based off of their
searches on Facebook, Instagram, and other third-party sites
• There is an option to opt out of relevant ads and not have your searches stored
• There is also an option on every ad to hide it from your feed
• Also an easier way to directly link products or a webpage to an ad

6. HOW TO CREATE AN INSTAGRAM AD

11. WORKS CITED
• https://business.instagram.com/advertising
• https://help.instagram.com/1415228085373580
• https://www.facebook.com/business/ads-guide/video/instagram-feed/video-views
• https://instapage.com/blog/instagram-video-ads
• https://www.yotpo.com/blog/advertise-on-instagram/