The document outlines various types of Facebook audiences, including saved, custom, lookalike, and special ad audiences, each serving different targeting needs for advertising. Saved audiences allow marketers to store settings for future campaigns, while custom audiences connect with people interested in a business. Lookalike audiences extend reach by targeting users similar to existing audiences, and special ad audiences are specifically for sensitive categories like credit and housing.

1. Types of
Facebook
audiences

2. Facebook Saved Audience
You can store your commonly used targeting
settings for future campaigns and save time on
choosing the same options multiple times. To
reach your target group, you can select
demographics, interests, and behaviors.

3. Facebook Custom Audience
This type of audience can be highly effective, but
it’s also challenging to create. You can connect
with people who have already shown an interest
in your business or product based on your
sources, such as customer contacts, website
traffic, mobile app or offline activity.

4. Facebook Lookalike Audience
This option can be used to target people who
are similar to the audiences you’ve already
identified. You can tailor a lookalike audience
based on a retargeting pixel, custom audience,
people who like your Facebook Page, and more.
Thanks to this option, you can reach more users
who match your target group.

5. Facebook Special Ad Audience
This type of audience is extraordinary because it
can only be used to advertise credit,
employment, and housing. The mechanism
corresponds to that of the Lookalike Audience.
You need to select data sources, such as Custom
Audience, so that the system can find people
who have similar interests and behaviors online.

6. Selected Facebook targeting options to boost performance
Using Facebook Audience Insights
Using pins and post-codes for precise locations
Retargeting people who have clicked on specific links
Targeting operating systems
Avoiding mobile targeting for non-mobile-friendly websites
Targeting people who make purchasing decisions

7. Read more
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