Snapchat offers various lenses, filters, and stickers that users can apply to photos and videos to customize their content. World Lenses are augmented reality lenses that place 3D objects into scenes that users can interact with using their smartphone cameras. Major brands like Starbucks and Taco Bell have seen success using sponsored lenses on Snapchat to promote products and events, with Taco Bell's Cinco de Mayo lens receiving over 224 million views in a single day. While Instagram offers more robust advertising options through its connection to Facebook, Snapchat advertising focuses more on creative and fun lenses and filters.

1. Snapchat
Creative lenses
Team 2

2. “
”
Part of what makes Snapchat so
addicting the assortment of eccentric
lenses, filters, and stickers you can
use to customize your snaps.
A
B
C
D
Face lenses
World lenses
Unlock new lenses with
snapcode
Create your own
lenses

3. Face lenses

4. World lenses
Live filters for just
about anything
The new ‘World Lenses’ add augmented
reality elements to any scene you can
capture with your camera, placing 3D
objects you can actually walk around
with your smartphone’s camera, which
is actually a lot closer to what we used
to mean when we said “augmented
reality” in its earlier days.
best

5. Commercial revolution of lenses
"Snapchat is a very shiny object right now, and sponsored lenses are probably
the white-hot center of their shiny object for a marketer.”
--------Craig Atkinson, chief investment officer at
PHD

6. Starbuck
Starbucks is keeping its chilled drinks at the
forefront of consumers’ minds as warmer
weather arrives with Frappucino and party-
themed content across social media, including
Snapchat lenses.
Taco bell
Taco Bell has shattered a Snapchat record.
In 2016, the brand launched a sponsored
lens campaign that turned consumers'
heads into a giant taco shell to celebrate
Cinco de Mayo—resulting in 224 million
views in one day.Ready

7. Instagram VS Snapchat
COMPETITOR
Instagram offers a more robust
and targeted advertising platform,
courtesy of Facebook. However,
Snapchat’s advertising options are
more fun and creative.

8. Reference
Samuely, Alex. “Starbucks Heats up Awareness for Summer Drinks via Themed Snapchat
Lenses.” Latest News, 16 June 2016, www.retaildive.com/ex/mobilecommercedaily/starbucks-heats-
up-awareness-for-summer-drinks-via-themed-snapchat-lenses.
Johnson, Lauren. “Taco Bell's Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times”, Adweek,
May 11, 2016,
http://www.adweek.com/digital/taco-bells-cinco-de-mayo-snapchat-lens-was-viewed-224-million-
times-171390/
Pathak, Shareen. “Snapchat vs. Instagram: What marketers need to know”, Digiday, June 08, 2017,
https://digiday.com/marketing/cheatsheet-snapchat-instagram/

9. Thank you~