The document discusses Facebook ad placement and format options. It describes where ads can be placed on Facebook, Instagram, and third-party apps/websites. On Facebook, ads can appear in the News Feed on desktop and mobile, groups, right column, Instant Articles, and in-stream videos. On Instagram, ads can be placed in the feed and stories. Audience Network shows ads in other apps and websites, while ads on Messenger appear in the Messenger app. The document also references standard Facebook ad formats and business guides for more information.

1. Facebook Placement and Format
Team 9

2. Placement
Placement: where it will be displayed, the places you
run your ads
● When creating ads, you have the option of
letting Facebook show your ads in places where
they’re likely to perform best or manually
choosing where you show your ads.
● Certain guidelines such as dimensions, files
sizes, and character limits
● Placements available on FACEBOOK
○ Feeds
○ Groups
○ Right Column
○ Instant Article
○ In-Stream Video

3. Placement on
Facebook
● Feeds
○ Your ads can appear in the desktop News Feed (for
people accessing the Facebook website on their
laptops or desktops) and/or the mobile News Feed
(for people using the Facebook app or mobile
devices )
● Groups
○ Your ads can appear in groups on Facebook
● Right column
○ Your ads can appear in the right-side columns across
Facebook.
○ Right-column ads only appear to people when
browsing through Facebook via computer
● Instant Articles
○ Your ads can appear in Instant Articles within the
Facebook mobile app and Messenger
○ Tool designed for media publishers to distribute
interactive articles out to their readers within
Facebook messenger and mobile
○ Now apart of automatic placement and also
available as separate placement
● In-Stream Videos
○ Your ads can appear as short videos in both Live
video and Video Demand on Facebook

4. What Does
Facebook Offer
Instagram?
● Feeds
○ Your ads can appear in the desktop Feed (for people
accessing the Instagram website via laptop or desktop)
○ Your ads can also appear on mobile (for people accessing
Instagram via mobile devices or the app)
● Stories
○ You can use Facebook to create ads that run on Instagram
stories (up to 15 seconds) and appear between people’s
stories
○ Your ads can appear in people’s stories on Instagram
○ Ads in stories only appear to people browsing stories on
Instagram

5. What does
Facebook offer
Audience Network
and Messenger?
Audience Network:
● Network of apps and websites outside Facebook that show
Facebook ads within their content
● Helps advertisers reach more of the people they care about in the
other places where they’re spending time
● Can appear in open link in new browser, prompt someone to
install an app, or launch in an existing app
Messenger:
● Appear on the messenger app

6. Standard
Facebook Ad
Formats

7. Facebook Ad
Formats -
Business Guide

8. Facebook Ad
Formats -
Business Guide

9. Works Cited
● https://www.facebook.com/business/help/407108559393196
● https://www.facebook.com/ads/manage/powereditor/creation?act=16690775
● https://www.facebook.com/business/ads-guide/image/instagram-story
● https://www.facebook.com/business/ads-guide