Sponsored content on LinkedIn allows companies to raise awareness of their brand through promoted updates on their Company Page that reach beyond only followers. Advertisers use a Campaign Manager account to create and manage sponsored content campaigns, targeting specific audiences. LinkedIn's auction-based system for sponsored content cannot guarantee impressions or clicks but advertisers are only charged for what is delivered.

1. LinkedIn
Sponsored
Content
Jamie Kirshner and Alyssa Enriquez

2. Sponsored Content
- Gives companies and organizations a chance to raise awareness, develop relationships, and deliver quality
updates through their Company Page. These updates appear on homepage feeds to not only followers of the
Company Page but to members that fit the criteria set by the advertiser.
- In order to organize sponsored content, a Campaign Manager account is used to access your advertising account
and manage campaigns. With this account, you can make Company Page updates that promote and directly
engages with viewers and followers to share news, promotions, and other outlets of information

9. “We can't guarantee a set number of
impressions or clicks for your Sponsored
Content, and you'll only be charged for the
clicks (if bidding on a CPC basis) and
impressions (if bidding on a CPM basis)
delivered. Your campaigns are displayed
through an auction-based system that
competes against other advertisers with a
similar target audience.”

12. Q & A